Gabb vs Pinwheel:Which is searched more in the United States?
In September 2026, Gabb had more branded searches than Pinwheel among kids phone brands in the United States. Gabb had about 69,700 branded searches, while Pinwheel had 12,100. Gabb made up 33.3% of all kids phone brand searches we track, and Pinwheel accounted for 5.8%.
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Is Gabb or Pinwheel more popular in search?
Compare the brands that make phones and watches for children with parental controls. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Gabb, Pinwheel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bark | Gabb | Wisephone | Pinwheel | Troomi |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 37.5% | 5.7% | 5.7% | 8.5% |
| Nov 2025 | 44.8% | 37% | 4.9% | 6% | 7.3% |
| Dec 2025 | 42.6% | 39.5% | 4.7% | 4.7% | 8.5% |
| Jan 2026 | 38.8% | 40.1% | 6.4% | 5.2% | 9.5% |
| Feb 2026 | 43.8% | 35.7% | 5.9% | 5.9% | 8.8% |
| Mar 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| Apr 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| May 2026 | 43.1% | 35.4% | 5.8% | 7.1% | 8.6% |
| Jun 2026 | 45.8% | 33% | 6.1% | 7.5% | 7.5% |
| Jul 2026 | 51.4% | 29% | 5.6% | 8.4% | 5.6% |
| Aug 2026 | 43.8% | 39.3% | 4.8% | 7.2% | 4.8% |
| Sep 2026 | 43.2% | 33.3% | 12.9% | 5.8% | 4.7% |
How has the Gabb and Pinwheel comparison changed over the last 12 months?
3 findings
- Gabb was ahead of Pinwheel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States moved from 37.5% to 33.3%, and its estimated monthly branded searches moved from 65.2K to 69.7K.
- Across the 12 months ending September 2026, Pinwheel’s share of searches among kids phone brands in the United States moved from 5.7% to 5.8%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for United States kids phone brands in September 2026?
3 changes
In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches.
In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%.
In September 2026, Pinwheel lost share of searches among kids phone brands in the United States, from 7.2% to 5.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gabb’s and Pinwheel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids phone brands
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