Kids phone brands in the United States:Which are most popular?
In September 2026, Bark was the most searched kids phone brand in the United States, accounting for 43.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Bark and Gabb were mentioned most often, in four of the five answers. Gabb was recommended most often, coming first in two out of four responses that gave a list.
BarkShare of searches 43.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
GabbShare of searches 33.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WisephoneShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PinwheelShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
TroomiShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top kids phone brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bark and Gabb were mentioned most often, in four of the five answers. Gabb was recommended most often, coming first in two out of four answers that gave a list. Bark was second, and Pinwheel was third. Wisephone, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gabb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pinwheel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wisephone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids phone brands
5 answers
Asked ChatGPT
“Which phone should I get my kid in the US?”
Asked ChatGPT
“What are the best kids phone brands in the US?”
Asked ChatGPT
“What's the best first phone for a 10-year-old in the US?”
Searched Google, AI Overview
“kids phone”
Searched Google, AI Overview
“smart watch for kids”
- 1Bark
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which kids phone brands do people search for most?
This chart shows how often people search Google for each kids phone brand by name. Each line represents a brand's share of searches for all five kids phone brands we track, month by month, from searches in United States.
Share of searches by month for Bark, Gabb, Wisephone, Pinwheel, Troomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bark | Gabb | Wisephone | Pinwheel | Troomi |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 37.5% | 5.7% | 5.7% | 8.5% |
| Nov 2025 | 44.8% | 37% | 4.9% | 6% | 7.3% |
| Dec 2025 | 42.6% | 39.5% | 4.7% | 4.7% | 8.5% |
| Jan 2026 | 38.8% | 40.1% | 6.4% | 5.2% | 9.5% |
| Feb 2026 | 43.8% | 35.7% | 5.9% | 5.9% | 8.8% |
| Mar 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| Apr 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| May 2026 | 43.1% | 35.4% | 5.8% | 7.1% | 8.6% |
| Jun 2026 | 45.8% | 33% | 6.1% | 7.5% | 7.5% |
| Jul 2026 | 51.4% | 29% | 5.6% | 8.4% | 5.6% |
| Aug 2026 | 43.8% | 39.3% | 4.8% | 7.2% | 4.8% |
| Sep 2026 | 43.2% | 33.3% | 12.9% | 5.8% | 4.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 90.5K | -17.7% | -0.6 points | |
| 2, held 2nd | 33.3% | 69.7K | -29.4% | -6 points | |
| 3, moved from 5th to 3rd | 12.9% | 27.1K | +124% | +8.1 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 5.8% | 12.1K | -33.1% | -1.4 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 4.7% | 9.9K | -18.2% | -0.1 pointsmoved from 4th to 5th |
1.
Bark43.2%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
2.
Gabb33.3%
Held 2nd. 69.7K estimated branded searches, -29.4% vs prior month. Share -6 points.
12.9%
Moved from 5th to 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +8.1 points.
4.
Pinwheel5.8%
Moved from 3rd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.4 points.
5.
Troomi4.7%
Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Which brand is most popular in search among kids phone brands in the United States?
5 brands
In September 2026, Bark was the most searched among kids phone brands in the United States, with an estimated 90.5K branded searches, 43.2% of all searches for the five we track. Gabb is in 2nd place, 9.9 percentage points behind at 33.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bark | 42.6% → 43.2% | 51.4%Jul 2026 | 38.8%Jan 2026 | 1st |
| Gabb | 37.5% → 33.3% | 40.1%Jan 2026 | 29%Jul 2026 | 2nd |
| Wisephone | 5.7% → 12.9% | 12.9%Sep 2026 | 4.7%Dec 2025 | 5th → 3rd |
| Pinwheel | 5.7% → 5.8% | 8.4%Jul 2026 | 4.7%Dec 2025 | 4th |
| Troomi | 8.5% → 4.7% | 9.5%Jan 2026 | 4.7%Sep 2026 | 3rd → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bark’s share of searches among kids phone brands in the United States increased from 42.6% to 43.2%.
- Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States decreased from 37.5% to 33.3%.
- Across the 12 months ending September 2026, Wisephone’s share of searches among kids phone brands in the United States increased from 5.7% to 12.9%.
- Across the 12 months ending September 2026, Troomi’s share of searches among kids phone brands in the United States decreased from 8.5% to 4.7%.
- Across the 12 months ending September 2026, Bark’s share of searches among kids phone brands in the United States peaked at 51.4% in July 2026 and was lowest at 38.8% in January 2026.
- Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States peaked at 40.1% in January 2026 and was lowest at 29% in July 2026.
- Across the 12 months ending September 2026, Wisephone’s share of searches among kids phone brands in the United States peaked at 12.9% in September 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Pinwheel’s share of searches among kids phone brands in the United States peaked at 8.4% in July 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Troomi’s share of searches among kids phone brands in the United States peaked at 9.5% in January 2026 and was lowest at 4.7% in September 2026.
- Across the 12 months ending September 2026, Wisephone rose from 5th to 3rd among kids phone brands in the United States.
- Across the 12 months ending September 2026, Troomi fell from 3rd to 5th among kids phone brands in the United States.
- Across the 12 months ending September 2026, Pinwheel held steady: its share of searches among kids phone brands in the United States moved less than 0.5 percentage points.
How did search popularity change for United States kids phone brands in September 2026?
5 changes
In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches.
In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%.
In September 2026, Pinwheel lost share of searches among kids phone brands in the United States, from 7.2% to 5.8%.
In September 2026, Bark lost share of searches among kids phone brands in the United States, from 43.8% to 43.2%.
Troomi’s share of searches among kids phone brands in the United States has lost ground for 3 months in a row, from 7.5% to 4.7% in September 2026.
Compare popularity between leading brands
- Bark vs Gabb: compare popularity
- Bark vs Wisephone: compare popularity
- Bark vs Pinwheel: compare popularity
- Bark vs Troomi: compare popularity
- Gabb vs Wisephone: compare popularity
- Gabb vs Pinwheel: compare popularity
- Gabb vs Troomi: compare popularity
- Wisephone vs Pinwheel: compare popularity
- Wisephone vs Troomi: compare popularity
- Pinwheel vs Troomi: compare popularity
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