Brandwave

How popular isBark?

In September 2026, people searched for Bark by name about 90,500 times in the United States, a 22.3% increase from the previous year. These searches made up 43.2% of all United States kids phone brand searches, placing Bark first out of five brands. When we asked both ChatGPT and Google AI Overviews about kids phone brands, Bark appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Bark is the most searched of 5 competitors and the second most recommended in AI answers.

  1. BarkShare of searches 43.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. GabbShare of searches 33.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WisephoneShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PinwheelShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. TroomiShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top kids phone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bark is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gabb1st
  2. Bark2nd
  3. Pinwheel3rd
  4. Troomi4th
  5. Wisephone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gabb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pinwheel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wisephone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids phone brands

5 answers

  • Asked ChatGPT

    “Which phone should I get my kid in the US?”

    1. 1Bark
    2. 2Gabb

  • Asked ChatGPT

    “What are the best kids phone brands in the US?”

    1. 1Bark
    2. 2Gabb
    3. 3Pinwheel
    4. 4Troomi

  • Asked ChatGPT

    “What's the best first phone for a 10-year-old in the US?”

    1. 1Gabb
    2. 2Pinwheel
    3. 3Bark

  • Searched Google, AI Overview

    “kids phone”

    1. 1Gabb
    2. 2Pinwheel

  • Searched Google, AI Overview

    “smart watch for kids”

    1. 1Bark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which kids phone brands compete with Bark?

Bark against kids phone brands in the United States, by month

Share of searches by month for Bark, Gabb, Wisephone, Pinwheel, Troomi. The figures are in the table below the chart.

View monthly share of searches table
MonthBarkGabbWisephonePinwheelTroomi
Oct 202542.6%37.5%5.7%5.7%8.5%
Nov 202544.8%37%4.9%6%7.3%
Dec 202542.6%39.5%4.7%4.7%8.5%
Jan 202638.8%40.1%6.4%5.2%9.5%
Feb 202643.8%35.7%5.9%5.9%8.8%
Mar 202642.2%35.6%6.9%6.9%8.4%
Apr 202642.2%35.6%6.9%6.9%8.4%
May 202643.1%35.4%5.8%7.1%8.6%
Jun 202645.8%33%6.1%7.5%7.5%
Jul 202651.4%29%5.6%8.4%5.6%
Aug 202643.8%39.3%4.8%7.2%4.8%
Sep 202643.2%33.3%12.9%5.8%4.7%

  1. 1.Bark

    43.2%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  2. 2.Gabb

    33.3%

    Held 2nd. 69.7K estimated branded searches, -29.4% vs prior month. Share -6 points.

  3. 3.Wisephone

    12.9%

    Moved from 5th to 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +8.1 points.

  4. 4.Pinwheel

    5.8%

    Moved from 3rd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

  5. 5.Troomi

    4.7%

    Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Bark and its closest rivals

Every comparison with Bark

4 comparisons

How has branded search demand for Bark changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bark in the United States rose from 74K to 90.5K.
  • Across the 12 months ending September 2026, Bark’s share of searches among kids phone brands in the United States increased from 42.6% to 43.2%.
  • Across the 12 months ending September 2026, Bark’s share of searches among kids phone brands in the United States peaked at 51.4% in July 2026 and was lowest at 38.8% in January 2026.

How did search popularity change for United States kids phone brands in September 2026?

5 changes

  1. In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches.

  2. In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%.

  3. In September 2026, Pinwheel lost share of searches among kids phone brands in the United States, from 7.2% to 5.8%.

  4. In September 2026, Bark lost share of searches among kids phone brands in the United States, from 43.8% to 43.2%.

  5. Troomi’s share of searches among kids phone brands in the United States has lost ground for 3 months in a row, from 7.5% to 4.7% in September 2026.

How are Bark’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bark phone

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How the Brand Demand Index is measured

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