How popular isTroomi in search?
In September 2026, people searched for Troomi by name about 9,900 times in the United States, a 33.1% decrease from the previous year. These searches made up 4.7% of all United States kids phone brand searches, placing Troomi fifth out of five brands.
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Which kids phone brands compete with Troomi?
Share of searches by month for Bark, Gabb, Wisephone, Pinwheel, Troomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bark | Gabb | Wisephone | Pinwheel | Troomi |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 37.5% | 5.7% | 5.7% | 8.5% |
| Nov 2025 | 44.8% | 37% | 4.9% | 6% | 7.3% |
| Dec 2025 | 42.6% | 39.5% | 4.7% | 4.7% | 8.5% |
| Jan 2026 | 38.8% | 40.1% | 6.4% | 5.2% | 9.5% |
| Feb 2026 | 43.8% | 35.7% | 5.9% | 5.9% | 8.8% |
| Mar 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| Apr 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| May 2026 | 43.1% | 35.4% | 5.8% | 7.1% | 8.6% |
| Jun 2026 | 45.8% | 33% | 6.1% | 7.5% | 7.5% |
| Jul 2026 | 51.4% | 29% | 5.6% | 8.4% | 5.6% |
| Aug 2026 | 43.8% | 39.3% | 4.8% | 7.2% | 4.8% |
| Sep 2026 | 43.2% | 33.3% | 12.9% | 5.8% | 4.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 90.5K | -17.7% | -0.6 points | |
| 2, held 2nd | 33.3% | 69.7K | -29.4% | -6 points | |
| 3, moved from 5th to 3rd | 12.9% | 27.1K | +124% | +8.1 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 5.8% | 12.1K | -33.1% | -1.4 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 4.7% | 9.9K | -18.2% | -0.1 pointsmoved from 4th to 5th |
1.
Bark43.2%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
2.
Gabb33.3%
Held 2nd. 69.7K estimated branded searches, -29.4% vs prior month. Share -6 points.
12.9%
Moved from 5th to 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +8.1 points.
4.
Pinwheel5.8%
Moved from 3rd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.4 points.
5.
Troomi4.7%
Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Troomi and its closest rivals
Every comparison with Troomi
4 comparisons
How has branded search demand for Troomi changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Troomi in the United States fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Troomi’s share of searches among kids phone brands in the United States decreased from 8.5% to 4.7%.
- Across the 12 months ending September 2026, Troomi’s share of searches among kids phone brands in the United States peaked at 9.5% in January 2026 and was lowest at 4.7% in September 2026.
- Across the 12 months ending September 2026, Troomi fell from 3rd to 5th among kids phone brands in the United States.
How did search popularity change for United States kids phone brands in September 2026?
5 changes
In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches.
In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%.
In September 2026, Pinwheel lost share of searches among kids phone brands in the United States, from 7.2% to 5.8%.
In September 2026, Bark lost share of searches among kids phone brands in the United States, from 43.8% to 43.2%.
Troomi’s share of searches among kids phone brands in the United States has lost ground for 3 months in a row, from 7.5% to 4.7% in September 2026.
How are Troomi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Troomi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- troomi
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