Hard seltzer brands in the United States:Which are most popular?
In September 2026, NÜTRL was the most searched hard seltzer brand in the United States, accounting for 47.3% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, White Claw and High Noon showed up in every answer. High Noon was recommended most often, coming first in three out of five responses.
- NÜTRLShare of searches 47.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
White ClawShare of searches 38.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
High NoonShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TrulyShare of searches 3.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- VizzyShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow hard seltzer brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hard seltzer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, White Claw and High Noon appeared every time. High Noon was recommended most often, coming first in three out of five answers. White Claw was second, and Truly was third. Bud Light Seltzer, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- White Claw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- High Noon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Truly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NÜTRL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vizzy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bud Light Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Michelob Ultra Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smirnoff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hard seltzer brands
5 answers
Asked ChatGPT
“Which hard seltzer brand should I buy in the US?”
Asked ChatGPT
“What are the best hard seltzer brands in the US?”
Asked ChatGPT
“What's the best hard seltzer brand in the US for a summer party?”
Searched Google, AI Overview
“hard seltzer”
Searched Google, AI Overview
“best hard seltzer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which hard seltzer brands do people search for most?
This chart shows how often people search Google for each hard seltzer brand by name. Each line represents a brand's share of searches for all nine hard seltzer brands we track, month by month, from searches in United States.
Share of searches by month for NÜTRL, White Claw, High Noon, Truly, Vizzy. The figures are in the table below the chart.
View monthly share of searches table
| Month | NÜTRL | White Claw | High Noon | Truly | Vizzy | Bud Light Seltzer | Michelob Ultra Seltzer | Smirnoff | Corona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 39.4% | 5.9% | 7.2% | 2.9% | 2.4% | 1% | 1.6% | 0.11% |
| Nov 2025 | 40.3% | 40.3% | 6% | 4.9% | 3.6% | 2.4% | 1.1% | 1.3% | 0.12% |
| Dec 2025 | 39.8% | 39.8% | 5.6% | 5.5% | 4.4% | 2.4% | 0.83% | 1.6% | 0.21% |
| Jan 2026 | 44.4% | 36.5% | 5.9% | 5% | 4% | 2.2% | 0.77% | 0.97% | 0.16% |
| Feb 2026 | 45.3% | 37.1% | 4.5% | 4% | 4.1% | 2.2% | 1.2% | 1.5% | 0.13% |
| Mar 2026 | 45.3% | 37.3% | 4.5% | 4.5% | 3.3% | 2.2% | 1.2% | 1.5% | 0.16% |
| Apr 2026 | 41.7% | 41.7% | 4.1% | 3.7% | 3.1% | 3.1% | 1.1% | 1.4% | 0.18% |
| May 2026 | 36.2% | 44.4% | 6.6% | 4.8% | 2.7% | 2.2% | 1.4% | 1.4% | 0.16% |
| Jun 2026 | 33.2% | 40.7% | 12.4% | 6.1% | 2.4% | 2% | 1.6% | 1.3% | 0.14% |
| Jul 2026 | 32.3% | 39.7% | 14.3% | 5.9% | 2.4% | 1.9% | 1.9% | 1.3% | 0.17% |
| Aug 2026 | 43% | 35% | 11.2% | 4.3% | 2.1% | 1.7% | 1.4% | 1.1% | 0.15% |
| Sep 2026 | 47.3% | 38.5% | 4.2% | 3.1% | 2.3% | 1.9% | 1.3% | 1.3% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 135K | 0% | +4.3 points | |
| 2, held 2nd | 38.5% | 110K | 0% | +3.5 points | |
| 3, held 3rd | 4.2% | 12K | -65.9% | -7 points | |
| 4, held 4th | 3.1% | 8.8K | -34.8% | -1.2 points | |
| 5, held 5th | 2.3% | 6.6K | 0% | +0.2 points | |
| 6, held 6th | 1.9% | 5.4K | 0% | +0.2 points | |
| 7, held 7th | 1.3% | 3.6K | -18.2% | -0.1 points | |
| 8, held 8th | 1.3% | 3.6K | 0% | +0.1 points | |
| 9, held 9th | 0.14% | 390 | -18.8% | 0 points |
1.NÜTRL
47.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +4.3 points.
38.5%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +3.5 points.
4.2%
Held 3rd. 12K estimated branded searches, -65.9% vs prior month. Share -7 points.
4.
Truly3.1%
Held 4th. 8.8K estimated branded searches, -34.8% vs prior month. Share -1.2 points.
5.Vizzy
2.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.9%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.3%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
8.
Smirnoff1.3%
Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
Corona0.14%
Held 9th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Which brand is most popular in search among hard seltzer brands in the United States?
9 brands
In September 2026, NÜTRL was the most searched among hard seltzer brands in the United States, with an estimated 135K branded searches, 47.3% of all searches for the nine we track. White Claw is in 2nd place, 8.8 percentage points behind at 38.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| NÜTRL | 39.4% → 47.3% | 47.3%Sep 2026 | 32.3%Jul 2026 | 1st |
| White Claw | 39.4% → 38.5% | 44.4%May 2026 | 35%Aug 2026 | 2nd |
| High Noon | 5.9% → 4.2% | 14.3%Jul 2026 | 4.1%Apr 2026 | 4th → 3rd |
| Truly | 7.2% → 3.1% | 7.2%Oct 2025 | 3.1%Sep 2026 | 3rd → 4th |
| Vizzy | 2.9% → 2.3% | 4.4%Dec 2025 | 2.1%Aug 2026 | 5th |
| Bud Light Seltzer | 2.4% → 1.9% | 3.1%Apr 2026 | 1.7%Aug 2026 | 6th |
| Michelob Ultra Seltzer | 1% → 1.3% | 1.9%Jul 2026 | 0.77%Jan 2026 | 8th → 7th |
| Smirnoff | 1.6% → 1.3% | 1.6%Dec 2025 | 0.97%Jan 2026 | 7th → 8th |
| Corona | 0.11% → 0.14% | 0.21%Dec 2025 | 0.11%Oct 2025 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, NÜTRL’s share of searches among hard seltzer brands in the United States increased from 39.4% to 47.3%.
- Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States decreased from 39.4% to 38.5%.
- Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States decreased from 5.9% to 4.2%.
- Across the 12 months ending September 2026, Truly’s share of searches among hard seltzer brands in the United States decreased from 7.2% to 3.1%.
- Across the 12 months ending September 2026, Vizzy’s share of searches among hard seltzer brands in the United States decreased from 2.9% to 2.3%.
- Across the 12 months ending September 2026, NÜTRL’s share of searches among hard seltzer brands in the United States peaked at 47.3% in September 2026 and was lowest at 32.3% in July 2026.
- Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States peaked at 44.4% in May 2026 and was lowest at 35% in August 2026.
- Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States peaked at 14.3% in July 2026 and was lowest at 4.1% in April 2026.
- Across the 12 months ending September 2026, Vizzy’s share of searches among hard seltzer brands in the United States peaked at 4.4% in December 2025 and was lowest at 2.1% in August 2026.
- Across the 12 months ending September 2026, Bud Light Seltzer’s share of searches among hard seltzer brands in the United States peaked at 3.1% in April 2026 and was lowest at 1.7% in August 2026.
- Across the 12 months ending September 2026, Michelob Ultra Seltzer’s share of searches among hard seltzer brands in the United States peaked at 1.9% in July 2026 and was lowest at 0.77% in January 2026.
- Across the 12 months ending September 2026, High Noon rose from 4th to 3rd among hard seltzer brands in the United States.
- Across the 12 months ending September 2026, Truly fell from 3rd to 4th among hard seltzer brands in the United States.
- Across the 12 months ending September 2026, Michelob Ultra Seltzer rose from 8th to 7th among hard seltzer brands in the United States.
- Across the 12 months ending September 2026, Smirnoff fell from 7th to 8th among hard seltzer brands in the United States.
- Across the 12 months ending September 2026, Bud Light Seltzer and Corona held steady: their share of searches among hard seltzer brands in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States hard seltzer brands in September 2026?
8 changes
In September 2026, NÜTRL gained share of searches among hard seltzer brands in the United States, from 43% to 47.3%.
In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%.
In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%.
In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%.
Estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Corona in the United States rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
Estimated monthly branded searches for Vizzy in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Bud Light Seltzer in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Compare popularity between leading brands
- NÜTRL vs White Claw: compare popularity
- NÜTRL vs High Noon: compare popularity
- NÜTRL vs Truly: compare popularity
- NÜTRL vs Vizzy: compare popularity
- White Claw vs High Noon: compare popularity
- White Claw vs Truly: compare popularity
- White Claw vs Vizzy: compare popularity
- High Noon vs Truly: compare popularity
- High Noon vs Vizzy: compare popularity
- Truly vs Vizzy: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.