High Noon vs Truly:Which is more popular?
In September 2026, High Noon had more branded searches than Truly among hard seltzer brands in the United States. High Noon had about 12,000 branded searches, while Truly had 8,800. High Noon made up 4.2% of all hard seltzer brand searches we track, and Truly accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about hard seltzer brands, High Noon appeared in all five answers and Truly in four. High Noon was mentioned before Truly in three out of five answers.
Who do people search for more?
High Noon, about 36% more searches than Truly
Who does AI mention more?
High Noon, mentioned in every answer we collected
Who does AI recommend more?
High Noon, named ahead of Truly in 3 of 5 answers
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Top hard seltzer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, High Noon appeared in all five answers. Truly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. High Noon was listed before Truly in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
White Claw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- High Noon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Truly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- NÜTRL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vizzy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bud Light Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Michelob Ultra Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smirnoff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hard seltzer brands
5 answers
Asked ChatGPT
“Which hard seltzer brand should I buy in the US?”
Asked ChatGPT
“What are the best hard seltzer brands in the US?”
Asked ChatGPT
“What's the best hard seltzer brand in the US for a summer party?”
Searched Google, AI Overview
“hard seltzer”
Searched Google, AI Overview
“best hard seltzer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is High Noon or Truly more popular in search?
This chart shows how often people search Google for High Noon and Truly by name. Each line represents a brand's share of searches for all nine hard seltzer brands we track, month by month, from searches in United States.
Share of searches by month for High Noon, Truly. The figures are in the table below the chart.
View monthly share of searches table
| Month | NÜTRL | White Claw | High Noon | Truly | Vizzy | Bud Light Seltzer | Michelob Ultra Seltzer | Smirnoff | Corona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 39.4% | 5.9% | 7.2% | 2.9% | 2.4% | 1% | 1.6% | 0.11% |
| Nov 2025 | 40.3% | 40.3% | 6% | 4.9% | 3.6% | 2.4% | 1.1% | 1.3% | 0.12% |
| Dec 2025 | 39.8% | 39.8% | 5.6% | 5.5% | 4.4% | 2.4% | 0.83% | 1.6% | 0.21% |
| Jan 2026 | 44.4% | 36.5% | 5.9% | 5% | 4% | 2.2% | 0.77% | 0.97% | 0.16% |
| Feb 2026 | 45.3% | 37.1% | 4.5% | 4% | 4.1% | 2.2% | 1.2% | 1.5% | 0.13% |
| Mar 2026 | 45.3% | 37.3% | 4.5% | 4.5% | 3.3% | 2.2% | 1.2% | 1.5% | 0.16% |
| Apr 2026 | 41.7% | 41.7% | 4.1% | 3.7% | 3.1% | 3.1% | 1.1% | 1.4% | 0.18% |
| May 2026 | 36.2% | 44.4% | 6.6% | 4.8% | 2.7% | 2.2% | 1.4% | 1.4% | 0.16% |
| Jun 2026 | 33.2% | 40.7% | 12.4% | 6.1% | 2.4% | 2% | 1.6% | 1.3% | 0.14% |
| Jul 2026 | 32.3% | 39.7% | 14.3% | 5.9% | 2.4% | 1.9% | 1.9% | 1.3% | 0.17% |
| Aug 2026 | 43% | 35% | 11.2% | 4.3% | 2.1% | 1.7% | 1.4% | 1.1% | 0.15% |
| Sep 2026 | 47.3% | 38.5% | 4.2% | 3.1% | 2.3% | 1.9% | 1.3% | 1.3% | 0.14% |
How has the High Noon and Truly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: High Noon took it in November 2025.
- Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States moved from 5.9% to 4.2%, and its estimated monthly branded searches moved from 16.5K to 12K.
- Across the 12 months ending September 2026, Truly’s share of searches among hard seltzer brands in the United States moved from 7.2% to 3.1%, and its estimated monthly branded searches moved from 20.2K to 8.8K.
How did search popularity change for United States hard seltzer brands in September 2026?
2 changes
In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%.
In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using High Noon’s and Truly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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