High Noon vs White Claw:Which is more popular?
In September 2026, White Claw had more branded searches than High Noon among hard seltzer brands in the United States. White Claw had about 110,000 branded searches, while High Noon had 12,000. White Claw made up 38.5% of all hard seltzer brand searches we track, and High Noon accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about hard seltzer brands, both High Noon and White Claw appeared in all five answers. High Noon was mentioned before White Claw in three out of five answers.
Who do people search for more?
White Claw, about 9 searches for every 1 for High Noon
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
High Noon, named ahead of White Claw in 3 of 5 answers
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Top hard seltzer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both High Noon and White Claw showed up in all five answers. High Noon was listed before White Claw in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- White Claw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- High Noon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Truly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- NÜTRL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vizzy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bud Light Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Michelob Ultra Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smirnoff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hard seltzer brands
5 answers
Asked ChatGPT
“Which hard seltzer brand should I buy in the US?”
Asked ChatGPT
“What are the best hard seltzer brands in the US?”
Asked ChatGPT
“What's the best hard seltzer brand in the US for a summer party?”
Searched Google, AI Overview
“hard seltzer”
Searched Google, AI Overview
“best hard seltzer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is High Noon or White Claw more popular in search?
This chart shows how often people search Google for High Noon and White Claw by name. Each line represents a brand's share of searches for all nine hard seltzer brands we track, month by month, from searches in United States.
Share of searches by month for White Claw, High Noon. The figures are in the table below the chart.
View monthly share of searches table
| Month | NÜTRL | White Claw | High Noon | Truly | Vizzy | Bud Light Seltzer | Michelob Ultra Seltzer | Smirnoff | Corona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 39.4% | 5.9% | 7.2% | 2.9% | 2.4% | 1% | 1.6% | 0.11% |
| Nov 2025 | 40.3% | 40.3% | 6% | 4.9% | 3.6% | 2.4% | 1.1% | 1.3% | 0.12% |
| Dec 2025 | 39.8% | 39.8% | 5.6% | 5.5% | 4.4% | 2.4% | 0.83% | 1.6% | 0.21% |
| Jan 2026 | 44.4% | 36.5% | 5.9% | 5% | 4% | 2.2% | 0.77% | 0.97% | 0.16% |
| Feb 2026 | 45.3% | 37.1% | 4.5% | 4% | 4.1% | 2.2% | 1.2% | 1.5% | 0.13% |
| Mar 2026 | 45.3% | 37.3% | 4.5% | 4.5% | 3.3% | 2.2% | 1.2% | 1.5% | 0.16% |
| Apr 2026 | 41.7% | 41.7% | 4.1% | 3.7% | 3.1% | 3.1% | 1.1% | 1.4% | 0.18% |
| May 2026 | 36.2% | 44.4% | 6.6% | 4.8% | 2.7% | 2.2% | 1.4% | 1.4% | 0.16% |
| Jun 2026 | 33.2% | 40.7% | 12.4% | 6.1% | 2.4% | 2% | 1.6% | 1.3% | 0.14% |
| Jul 2026 | 32.3% | 39.7% | 14.3% | 5.9% | 2.4% | 1.9% | 1.9% | 1.3% | 0.17% |
| Aug 2026 | 43% | 35% | 11.2% | 4.3% | 2.1% | 1.7% | 1.4% | 1.1% | 0.15% |
| Sep 2026 | 47.3% | 38.5% | 4.2% | 3.1% | 2.3% | 1.9% | 1.3% | 1.3% | 0.14% |
How has the High Noon and White Claw comparison changed over the last 12 months?
3 findings
- White Claw was ahead of High Noon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States moved from 5.9% to 4.2%, and its estimated monthly branded searches moved from 16.5K to 12K.
- Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States moved from 39.4% to 38.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for United States hard seltzer brands in September 2026?
2 changes
In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%.
In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using High Noon’s and White Claw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
High Noon
2 branded search terms
- high noon hard seltzer
- high noon seltzer
White Claw
1 branded search term
- white claw
Other head-to-heads among hard seltzer brands
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