High Noon vs Vizzy:Which is searched more in the United States?
In September 2026, High Noon had more branded searches than Vizzy among hard seltzer brands in the United States. High Noon had about 12,000 branded searches, while Vizzy had 6,600. High Noon made up 4.2% of all hard seltzer brand searches we track, and Vizzy accounted for 2.3%.
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Is High Noon or Vizzy more popular in search?
Compare the hard seltzer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for High Noon, Vizzy. The figures are in the table below the chart.
View monthly share of searches table
| Month | NÜTRL | White Claw | High Noon | Truly | Vizzy | Bud Light Seltzer | Michelob Ultra Seltzer | Smirnoff | Corona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 39.4% | 5.9% | 7.2% | 2.9% | 2.4% | 1% | 1.6% | 0.11% |
| Nov 2025 | 40.3% | 40.3% | 6% | 4.9% | 3.6% | 2.4% | 1.1% | 1.3% | 0.12% |
| Dec 2025 | 39.8% | 39.8% | 5.6% | 5.5% | 4.4% | 2.4% | 0.83% | 1.6% | 0.21% |
| Jan 2026 | 44.4% | 36.5% | 5.9% | 5% | 4% | 2.2% | 0.77% | 0.97% | 0.16% |
| Feb 2026 | 45.3% | 37.1% | 4.5% | 4% | 4.1% | 2.2% | 1.2% | 1.5% | 0.13% |
| Mar 2026 | 45.3% | 37.3% | 4.5% | 4.5% | 3.3% | 2.2% | 1.2% | 1.5% | 0.16% |
| Apr 2026 | 41.7% | 41.7% | 4.1% | 3.7% | 3.1% | 3.1% | 1.1% | 1.4% | 0.18% |
| May 2026 | 36.2% | 44.4% | 6.6% | 4.8% | 2.7% | 2.2% | 1.4% | 1.4% | 0.16% |
| Jun 2026 | 33.2% | 40.7% | 12.4% | 6.1% | 2.4% | 2% | 1.6% | 1.3% | 0.14% |
| Jul 2026 | 32.3% | 39.7% | 14.3% | 5.9% | 2.4% | 1.9% | 1.9% | 1.3% | 0.17% |
| Aug 2026 | 43% | 35% | 11.2% | 4.3% | 2.1% | 1.7% | 1.4% | 1.1% | 0.15% |
| Sep 2026 | 47.3% | 38.5% | 4.2% | 3.1% | 2.3% | 1.9% | 1.3% | 1.3% | 0.14% |
How has the High Noon and Vizzy comparison changed over the last 12 months?
3 findings
- High Noon was ahead of Vizzy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States moved from 5.9% to 4.2%, and its estimated monthly branded searches moved from 16.5K to 12K.
- Across the 12 months ending September 2026, Vizzy’s share of searches among hard seltzer brands in the United States moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for United States hard seltzer brands in September 2026?
2 changes
In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%.
Estimated monthly branded searches for Vizzy in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using High Noon’s and Vizzy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hard seltzer brands
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