NÜTRL vs White Claw:Which is searched more in the United States?
In September 2026, NÜTRL had more branded searches than White Claw among hard seltzer brands in the United States. NÜTRL had about 135,000 branded searches, while White Claw had 110,000. NÜTRL made up 47.3% of all hard seltzer brand searches we track, and White Claw accounted for 38.5%.
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Is NÜTRL or White Claw more popular in search?
Compare the hard seltzer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NÜTRL, White Claw. The figures are in the table below the chart.
View monthly share of searches table
| Month | NÜTRL | White Claw | High Noon | Truly | Vizzy | Bud Light Seltzer | Michelob Ultra Seltzer | Smirnoff | Corona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 39.4% | 5.9% | 7.2% | 2.9% | 2.4% | 1% | 1.6% | 0.11% |
| Nov 2025 | 40.3% | 40.3% | 6% | 4.9% | 3.6% | 2.4% | 1.1% | 1.3% | 0.12% |
| Dec 2025 | 39.8% | 39.8% | 5.6% | 5.5% | 4.4% | 2.4% | 0.83% | 1.6% | 0.21% |
| Jan 2026 | 44.4% | 36.5% | 5.9% | 5% | 4% | 2.2% | 0.77% | 0.97% | 0.16% |
| Feb 2026 | 45.3% | 37.1% | 4.5% | 4% | 4.1% | 2.2% | 1.2% | 1.5% | 0.13% |
| Mar 2026 | 45.3% | 37.3% | 4.5% | 4.5% | 3.3% | 2.2% | 1.2% | 1.5% | 0.16% |
| Apr 2026 | 41.7% | 41.7% | 4.1% | 3.7% | 3.1% | 3.1% | 1.1% | 1.4% | 0.18% |
| May 2026 | 36.2% | 44.4% | 6.6% | 4.8% | 2.7% | 2.2% | 1.4% | 1.4% | 0.16% |
| Jun 2026 | 33.2% | 40.7% | 12.4% | 6.1% | 2.4% | 2% | 1.6% | 1.3% | 0.14% |
| Jul 2026 | 32.3% | 39.7% | 14.3% | 5.9% | 2.4% | 1.9% | 1.9% | 1.3% | 0.17% |
| Aug 2026 | 43% | 35% | 11.2% | 4.3% | 2.1% | 1.7% | 1.4% | 1.1% | 0.15% |
| Sep 2026 | 47.3% | 38.5% | 4.2% | 3.1% | 2.3% | 1.9% | 1.3% | 1.3% | 0.14% |
How has the NÜTRL and White Claw comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: White Claw took it in May 2026, NÜTRL took it in August 2026.
- Across the 12 months ending September 2026, NÜTRL’s share of searches among hard seltzer brands in the United States moved from 39.4% to 47.3%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States moved from 39.4% to 38.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for United States hard seltzer brands in September 2026?
2 changes
In September 2026, NÜTRL gained share of searches among hard seltzer brands in the United States, from 43% to 47.3%.
In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NÜTRL’s and White Claw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NÜTRL
1 branded search term
- nutrl
White Claw
1 branded search term
- white claw
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