Coleman vs Igloo:Which is more popular?
In September 2026, Igloo had more branded searches than Coleman among cooler brands in the United States. Igloo had about 110,000 branded searches, while Coleman had 22,200. Igloo made up 19% of all cooler brand searches we track, and Coleman accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about cooler brands, Coleman and Igloo each appeared in three of the five answers. Coleman was mentioned before Igloo in three out of four answers.
Who do people search for more?
Igloo, about 5 searches for every 1 for Coleman
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Coleman, named ahead of Igloo in 3 of 4 answers
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Top cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Igloo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Coleman was listed before Igloo in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RTIC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Igloo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coleman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Engel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dometic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooler brands
5 answers
Asked ChatGPT
“Which cooler should I buy?”
- 1YETI
- 1
Asked ChatGPT
“What are the best cooler brands?”
Asked ChatGPT
“What cooler keeps ice the longest?”
Searched Google, AI Overview
“cooler”
Searched Google, AI Overview
“best cooler”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Coleman or Igloo more popular in search?
This chart shows how often people search Google for Coleman and Igloo by name. Each line represents a brand's share of searches for all ten cooler brands we track, month by month, from searches in United States.
Share of searches by month for Igloo, Coleman. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Igloo | RTIC | Engel | Coleman | Stanley | Grizzly | Pelican | Orca | Dometic |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 16.9% | 16.9% | 4.1% | 4.1% | 2.8% | 2.8% | 2.8% | 2.8% | 0.82% |
| Nov 2025 | 48.5% | 11.9% | 21.7% | 3.6% | 2.9% | 3.6% | 2.4% | 2.4% | 2.4% | 0.71% |
| Dec 2025 | 52% | 12.8% | 19% | 3.8% | 2.1% | 4.7% | 1.7% | 1.7% | 1.7% | 0.5% |
| Jan 2026 | 45.7% | 13.7% | 20.5% | 4.1% | 3.4% | 5% | 2.7% | 2.2% | 1.8% | 0.8% |
| Feb 2026 | 41.3% | 15.1% | 22.6% | 5.5% | 3% | 4.5% | 2.5% | 2.5% | 2% | 0.89% |
| Mar 2026 | 42.9% | 19.2% | 19.2% | 3.9% | 3.2% | 4.7% | 2.1% | 2.1% | 1.7% | 0.94% |
| Apr 2026 | 39.5% | 17.7% | 21.7% | 3.6% | 3.6% | 6.5% | 2.4% | 2.4% | 1.9% | 0.87% |
| May 2026 | 42.6% | 15.6% | 23.3% | 3.1% | 3.1% | 5.7% | 1.7% | 2.1% | 1.7% | 0.94% |
| Jun 2026 | 44.5% | 16.3% | 19.9% | 3.3% | 4% | 4% | 2.7% | 2.7% | 1.8% | 0.8% |
| Jul 2026 | 39.6% | 17.8% | 21.6% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 1.9% | 0.87% |
| Aug 2026 | 40.2% | 18% | 22% | 4.4% | 4.4% | 3% | 2.4% | 2.4% | 2% | 1.1% |
| Sep 2026 | 42.5% | 19% | 19% | 4.7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.7% | 0.93% |
How has the Coleman and Igloo comparison changed over the last 12 months?
3 findings
- Igloo was ahead of Coleman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among cooler brands in the United States moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Igloo’s share of searches among cooler brands in the United States moved from 16.9% to 19%, and its estimated monthly branded searches moved from 74K to 110K.
How did search popularity change for United States cooler brands in September 2026?
2 changes
In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches.
In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coleman’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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