Brandwave

How popular isYellow Tail?

In September 2026, people searched for Yellow Tail by name about 6,600 times in the United States, about the same as the previous year. These searches made up 4.3% of all United States wine brand searches, placing Yellow Tail eighth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about wine brands, Yellow Tail appeared in one of the five answers and was the fifth most recommended of the 12.

Search and AI answers in September 2026

Yellow Tail is the eighth most searched of 12 competitors and the fifth most recommended in AI answers.

  1. BarefootShare of searches 47.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Kendall-JacksonShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. La CremaShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Kim CrawfordShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Yellow TailShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+7 more

Yellow Tail website (opens in a new tab)

Follow Yellow Tail and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top wine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yellow Tail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Yellow Tail is the fifth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Josh Cellars1st
  2. Barefoot2nd
  3. Kendall-Jackson3rd
  4. Bota Box4th
  5. Yellow Tail5th
  6. Apothic6th
  7. Black Box7th
  8. Kim Crawford8th
  9. La Crema–
  10. 19 Crimes–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about wine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which wine brands compete with Yellow Tail?

Yellow Tail against wine brands in the United States, by month

Share of searches by month for Barefoot, Kendall-Jackson, La Crema, Kim Crawford, Black Box, 19 Crimes, Josh Cellars, Yellow Tail, Bota Box, Woodbridge, Meiomi, Apothic. The figures are in the table below the chart.

View monthly share of searches table
MonthBarefootKendall-JacksonLa CremaKim CrawfordBlack Box19 CrimesJosh CellarsYellow TailBota BoxWoodbridgeMeiomiApothic
Oct 202535%5.7%8.6%8.6%8.6%5.7%7%4.7%3.8%4.7%4.7%3.1%
Nov 202534.5%4.6%6.9%15.5%5.6%5.6%8.4%5.6%3.1%3.8%3.8%2.5%
Dec 202539.3%4.3%6.4%7.9%6.4%5.3%9.6%6.4%2.9%4.3%4.3%2.9%
Jan 202642%4.6%6.9%6.9%6.9%4.6%6.9%6.9%3.7%4.6%3.7%2.5%
Feb 202639.7%5.3%7.9%7.9%6.5%5.3%6.5%6.5%3.5%4.3%3.5%2.9%
Mar 202632.8%5.3%12%8%12%4.4%8%4.4%3.6%4.4%2.9%2.3%
Apr 202639.6%5.3%9.7%7.9%7.9%4.3%7.9%4.3%3.5%4.3%2.9%2.3%
May 202638.6%5.2%11.6%9.4%6.3%4.2%7.7%4.2%3.4%4.2%2.8%2.3%
Jun 202635.6%5.8%10.6%8.7%5.8%3.9%10.6%4.7%3.9%4.7%3.2%2.5%
Jul 202640.3%5.4%9.8%9.8%5.4%3.6%8.1%4.4%3.6%4.4%2.9%2.4%
Aug 202642.3%5.7%8.5%10.3%5.7%3.8%5.7%4.6%3.8%4.6%3.1%2%
Sep 202647.8%7.8%7.8%6.4%5.2%4.3%4.3%4.3%3.5%3.5%2.8%2.3%

  1. 1.Barefoot

    47.8%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +5.5 points.

  2. 2.Kendall-Jackson

    7.8%

    Moved from 6th to 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.2 points.

  3. 3.La Crema

    7.8%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Kim Crawford

    6.4%

    Moved from 2nd to 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -4 points.

  5. 5.Black Box

    5.2%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.19 Crimes

    4.3%

    Moved from 9th to 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  7. 7.Josh Cellars

    4.3%

    Moved from 5th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  8. 8.Yellow Tail

    4.3%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Bota Box

    3.5%

    Moved from 10th to 9th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. 10.Woodbridge

    3.5%

    Moved from 7th to 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  11. 11.Meiomi

    2.8%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  12. 12.Apothic

    2.3%

    Held 12th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

Compare popularity between Yellow Tail and its closest rivals

Every comparison with Yellow Tail

11 comparisons

How has branded search demand for Yellow Tail changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yellow Tail in the United States held steady at 6.6K.
  • Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in the United States peaked at 6.9% in January 2026 and was lowest at 4.2% in May 2026.
  • Across the 12 months ending September 2026, Yellow Tail rose from 10th to 8th among wine brands in the United States.

How did search popularity change for United States wine brands in September 2026?

6 changes

  1. In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.

  2. In September 2026, Barefoot gained share of searches among wine brands in the United States, from 42.3% to 47.8%.

  3. In September 2026, Kim Crawford lost share of searches among wine brands in the United States, from 10.3% to 6.4%.

  4. In September 2026, Josh Cellars lost share of searches among wine brands in the United States, from 5.7% to 4.3%.

  5. In September 2026, Woodbridge lost share of searches among wine brands in the United States, from 4.6% to 3.5%.

  6. In September 2026, La Crema lost share of searches among wine brands in the United States, from 8.5% to 7.8%.

How are Yellow Tail’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yellow Tail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yellow tail wine

Do you work for Yellow Tail? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Yellow Tail your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free