Brandwave

How popular isBarefoot?

In September 2026, people searched for Barefoot by name about 74,000 times in the United States, a 49.5% increase from the previous year. These searches made up 47.8% of all United States wine brand searches, placing Barefoot first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about wine brands, Barefoot appeared in three of the five answers and was the second most recommended of the 12.

Search and AI answers in September 2026

Barefoot is the most searched of 12 competitors and the second most recommended in AI answers.

  1. BarefootShare of searches 47.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Kendall-JacksonShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. La CremaShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Kim CrawfordShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Black BoxShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+7 more

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Top wine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barefoot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Barefoot is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Josh Cellars1st
  2. Barefoot2nd
  3. Kendall-Jackson3rd
  4. Bota Box4th
  5. Yellow Tail5th
  6. Apothic6th
  7. Black Box7th
  8. Kim Crawford8th
  9. La Crema–
  10. 19 Crimes–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about wine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which wine brands compete with Barefoot?

Barefoot against wine brands in the United States, by month

Share of searches by month for Barefoot, Kendall-Jackson, La Crema, Kim Crawford, Black Box, 19 Crimes, Josh Cellars, Yellow Tail, Bota Box, Woodbridge, Meiomi, Apothic. The figures are in the table below the chart.

View monthly share of searches table
MonthBarefootKendall-JacksonLa CremaKim CrawfordBlack Box19 CrimesJosh CellarsYellow TailBota BoxWoodbridgeMeiomiApothic
Oct 202535%5.7%8.6%8.6%8.6%5.7%7%4.7%3.8%4.7%4.7%3.1%
Nov 202534.5%4.6%6.9%15.5%5.6%5.6%8.4%5.6%3.1%3.8%3.8%2.5%
Dec 202539.3%4.3%6.4%7.9%6.4%5.3%9.6%6.4%2.9%4.3%4.3%2.9%
Jan 202642%4.6%6.9%6.9%6.9%4.6%6.9%6.9%3.7%4.6%3.7%2.5%
Feb 202639.7%5.3%7.9%7.9%6.5%5.3%6.5%6.5%3.5%4.3%3.5%2.9%
Mar 202632.8%5.3%12%8%12%4.4%8%4.4%3.6%4.4%2.9%2.3%
Apr 202639.6%5.3%9.7%7.9%7.9%4.3%7.9%4.3%3.5%4.3%2.9%2.3%
May 202638.6%5.2%11.6%9.4%6.3%4.2%7.7%4.2%3.4%4.2%2.8%2.3%
Jun 202635.6%5.8%10.6%8.7%5.8%3.9%10.6%4.7%3.9%4.7%3.2%2.5%
Jul 202640.3%5.4%9.8%9.8%5.4%3.6%8.1%4.4%3.6%4.4%2.9%2.4%
Aug 202642.3%5.7%8.5%10.3%5.7%3.8%5.7%4.6%3.8%4.6%3.1%2%
Sep 202647.8%7.8%7.8%6.4%5.2%4.3%4.3%4.3%3.5%3.5%2.8%2.3%

  1. 1.Barefoot

    47.8%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +5.5 points.

  2. 2.Kendall-Jackson

    7.8%

    Moved from 6th to 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.2 points.

  3. 3.La Crema

    7.8%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Kim Crawford

    6.4%

    Moved from 2nd to 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -4 points.

  5. 5.Black Box

    5.2%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.19 Crimes

    4.3%

    Moved from 9th to 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  7. 7.Josh Cellars

    4.3%

    Moved from 5th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  8. 8.Yellow Tail

    4.3%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Bota Box

    3.5%

    Moved from 10th to 9th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. 10.Woodbridge

    3.5%

    Moved from 7th to 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  11. 11.Meiomi

    2.8%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  12. 12.Apothic

    2.3%

    Held 12th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

Compare popularity between Barefoot and its closest rivals

Every comparison with Barefoot

11 comparisons

How has branded search demand for Barefoot changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Barefoot in the United States rose from 49.5K to 74K.
  • Across the 12 months ending September 2026, Barefoot’s share of searches among wine brands in the United States increased from 35% to 47.8%.
  • Across the 12 months ending September 2026, Barefoot’s share of searches among wine brands in the United States peaked at 47.8% in September 2026 and was lowest at 32.8% in March 2026.

How did search popularity change for United States wine brands in September 2026?

6 changes

  1. In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.

  2. In September 2026, Barefoot gained share of searches among wine brands in the United States, from 42.3% to 47.8%.

  3. In September 2026, Kim Crawford lost share of searches among wine brands in the United States, from 10.3% to 6.4%.

  4. In September 2026, Josh Cellars lost share of searches among wine brands in the United States, from 5.7% to 4.3%.

  5. In September 2026, Woodbridge lost share of searches among wine brands in the United States, from 4.6% to 3.5%.

  6. In September 2026, La Crema lost share of searches among wine brands in the United States, from 8.5% to 7.8%.

How are Barefoot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Barefoot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • barefoot wine

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How the Brand Demand Index is measured

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