Brandwave

Wine brands in the United States:Which are most popular?

In September 2026, Barefoot was the most searched wine brand in the United States, accounting for 47.8% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Barefoot and Josh Cellars were mentioned most often, in three of the five answers. Josh Cellars was recommended most often, coming first in two out of four responses that gave a list.

Search and AI answers in September 2026
  1. BarefootShare of searches 47.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Kendall-JacksonShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. La CremaShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Kim CrawfordShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Black BoxShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top wine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Barefoot and Josh Cellars were mentioned most often, in three of the five answers. Josh Cellars was recommended most often, coming first in two out of four answers that gave a list. Barefoot was second, and Kendall-Jackson was third. La Crema, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Josh Cellars1st
  2. Barefoot2nd
  3. Kendall-Jackson3rd
  4. Bota Box4th
  5. Yellow Tail5th
  6. Apothic6th
  7. Black Box7th
  8. Kim Crawford8th
  9. La Crema–
  10. 19 Crimes–
  11. Woodbridge–
  12. Meiomi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodbridge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meiomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

How the Brand Demand Index is measured

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