Wine brands in the United States:Which are most popular?
In September 2026, Barefoot was the most searched wine brand in the United States, accounting for 47.8% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Barefoot and Josh Cellars were mentioned most often, in three of the five answers. Josh Cellars was recommended most often, coming first in two out of four responses that gave a list.
BarefootShare of searches 47.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Kendall-JacksonShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
La CremaShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Kim CrawfordShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
Black BoxShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top wine brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Barefoot and Josh Cellars were mentioned most often, in three of the five answers. Josh Cellars was recommended most often, coming first in two out of four answers that gave a list. Barefoot was second, and Kendall-Jackson was third. La Crema, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woodbridge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meiomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine brands
5 answers
Asked ChatGPT
“What's a good cheap wine at the grocery store?”
Asked ChatGPT
“Which wine brands are best for a party?”
Asked ChatGPT
“Is boxed wine any good, and which brand should I buy?”
Searched Google, AI Overview
“wine brands”
Searched Google, AI Overview
“best cheap wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which wine brands do people search for most?
This chart shows how often people search Google for each wine brand by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.
Share of searches by month for Barefoot, Kendall-Jackson, La Crema, Kim Crawford, Black Box, 19 Crimes, Josh Cellars, Yellow Tail, Bota Box, Woodbridge, Meiomi, Apothic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barefoot | Kendall-Jackson | La Crema | Kim Crawford | Black Box | 19 Crimes | Josh Cellars | Yellow Tail | Bota Box | Woodbridge | Meiomi | Apothic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 5.7% | 8.6% | 8.6% | 8.6% | 5.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 3.1% |
| Nov 2025 | 34.5% | 4.6% | 6.9% | 15.5% | 5.6% | 5.6% | 8.4% | 5.6% | 3.1% | 3.8% | 3.8% | 2.5% |
| Dec 2025 | 39.3% | 4.3% | 6.4% | 7.9% | 6.4% | 5.3% | 9.6% | 6.4% | 2.9% | 4.3% | 4.3% | 2.9% |
| Jan 2026 | 42% | 4.6% | 6.9% | 6.9% | 6.9% | 4.6% | 6.9% | 6.9% | 3.7% | 4.6% | 3.7% | 2.5% |
| Feb 2026 | 39.7% | 5.3% | 7.9% | 7.9% | 6.5% | 5.3% | 6.5% | 6.5% | 3.5% | 4.3% | 3.5% | 2.9% |
| Mar 2026 | 32.8% | 5.3% | 12% | 8% | 12% | 4.4% | 8% | 4.4% | 3.6% | 4.4% | 2.9% | 2.3% |
| Apr 2026 | 39.6% | 5.3% | 9.7% | 7.9% | 7.9% | 4.3% | 7.9% | 4.3% | 3.5% | 4.3% | 2.9% | 2.3% |
| May 2026 | 38.6% | 5.2% | 11.6% | 9.4% | 6.3% | 4.2% | 7.7% | 4.2% | 3.4% | 4.2% | 2.8% | 2.3% |
| Jun 2026 | 35.6% | 5.8% | 10.6% | 8.7% | 5.8% | 3.9% | 10.6% | 4.7% | 3.9% | 4.7% | 3.2% | 2.5% |
| Jul 2026 | 40.3% | 5.4% | 9.8% | 9.8% | 5.4% | 3.6% | 8.1% | 4.4% | 3.6% | 4.4% | 2.9% | 2.4% |
| Aug 2026 | 42.3% | 5.7% | 8.5% | 10.3% | 5.7% | 3.8% | 5.7% | 4.6% | 3.8% | 4.6% | 3.1% | 2% |
| Sep 2026 | 47.8% | 7.8% | 7.8% | 6.4% | 5.2% | 4.3% | 4.3% | 4.3% | 3.5% | 3.5% | 2.8% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 74K | +22.3% | +5.5 points | |
| 2, moved from 6th to 2nd | 7.8% | 12.1K | +49.4% | +2.2 pointsmoved from 6th to 2nd | |
| 3, held 3rd | 7.8% | 12.1K | 0% | -0.6 points | |
| 4, moved from 2nd to 4th | 6.4% | 9.9K | -33.1% | -4 pointsmoved from 2nd to 4th | |
| 5, moved from 4th to 5th | 5.2% | 8.1K | 0% | -0.4 pointsmoved from 4th to 5th | |
| 6, moved from 9th to 6th | 4.3% | 6.6K | +22.2% | +0.5 pointsmoved from 9th to 6th | |
| 7, moved from 5th to 7th | 4.3% | 6.6K | -18.5% | -1.4 pointsmoved from 5th to 7th | |
| 8, held 8th | 4.3% | 6.6K | 0% | -0.4 points | |
| 9, moved from 10th to 9th | 3.5% | 5.4K | 0% | -0.3 pointsmoved from 10th to 9th | |
| 10, moved from 7th to 10th | 3.5% | 5.4K | -18.2% | -1.1 pointsmoved from 7th to 10th | |
| 11, held 11th | 2.8% | 4.4K | 0% | -0.2 points | |
| 12, held 12th | 2.3% | 3.6K | +24.1% | +0.3 points |
1.
Barefoot47.8%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +5.5 points.
7.8%
Moved from 6th to 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.2 points.
3.
La Crema7.8%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.4%
Moved from 2nd to 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -4 points.
5.2%
Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.3%
Moved from 9th to 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
4.3%
Moved from 5th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
4.3%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
9.
Bota Box3.5%
Moved from 10th to 9th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
10.
Woodbridge3.5%
Moved from 7th to 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
11.
Meiomi2.8%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
12.
Apothic2.3%
Held 12th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.
Which brand is most popular in search among wine brands in the United States?
12 brands
In September 2026, Barefoot was the most searched among wine brands in the United States, with an estimated 74K branded searches, 47.8% of all searches for the 12 we track. Kendall-Jackson is in 2nd place, 40 percentage points behind at 7.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 35% → 47.8% | 47.8%Sep 2026 | 32.8%Mar 2026 | 1st | |
| 5.7% → 7.8% | 7.8%Sep 2026 | 4.3%Dec 2025 | 7th → 2nd | |
| 8.6% → 7.8% | 12%Mar 2026 | 6.4%Dec 2025 | 4th → 3rd | |
| 8.6% → 6.4% | 15.5%Nov 2025 | 6.4%Sep 2026 | 3rd → 4th | |
| 8.6% → 5.2% | 12%Mar 2026 | 5.2%Sep 2026 | 2nd → 5th | |
| 5.7% → 4.3% | 5.7%Oct 2025 | 3.6%Jul 2026 | 6th | |
| 7% → 4.3% | 10.6%Jun 2026 | 4.3%Sep 2026 | 5th → 7th | |
| 4.7% → 4.3% | 6.9%Jan 2026 | 4.2%May 2026 | 10th → 8th | |
| 3.8% → 3.5% | 3.9%Jun 2026 | 2.9%Dec 2025 | 11th → 9th | |
| 4.7% → 3.5% | 4.7%Jun 2026 | 3.5%Sep 2026 | 9th → 10th | |
| 4.7% → 2.8% | 4.7%Oct 2025 | 2.8%May 2026 | 8th → 11th | |
| 3.1% → 2.3% | 3.1%Oct 2025 | 2%Aug 2026 | 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Barefoot’s share of searches among wine brands in the United States increased from 35% to 47.8%.
- Across the 12 months ending September 2026, Kendall-Jackson’s share of searches among wine brands in the United States increased from 5.7% to 7.8%.
- Across the 12 months ending September 2026, La Crema’s share of searches among wine brands in the United States decreased from 8.6% to 7.8%.
- Across the 12 months ending September 2026, Kim Crawford’s share of searches among wine brands in the United States decreased from 8.6% to 6.4%.
- Across the 12 months ending September 2026, Black Box’s share of searches among wine brands in the United States decreased from 8.6% to 5.2%.
- Across the 12 months ending September 2026, 19 Crimes’ share of searches among wine brands in the United States decreased from 5.7% to 4.3%.
- Across the 12 months ending September 2026, Josh Cellars’ share of searches among wine brands in the United States decreased from 7% to 4.3%.
- Across the 12 months ending September 2026, Woodbridge’s share of searches among wine brands in the United States decreased from 4.7% to 3.5%.
- Across the 12 months ending September 2026, Meiomi’s share of searches among wine brands in the United States decreased from 4.7% to 2.8%.
- Across the 12 months ending September 2026, Apothic’s share of searches among wine brands in the United States decreased from 3.1% to 2.3%.
- Across the 12 months ending September 2026, Barefoot’s share of searches among wine brands in the United States peaked at 47.8% in September 2026 and was lowest at 32.8% in March 2026.
- Across the 12 months ending September 2026, Kendall-Jackson’s share of searches among wine brands in the United States peaked at 7.8% in September 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, La Crema’s share of searches among wine brands in the United States peaked at 12% in March 2026 and was lowest at 6.4% in December 2025.
- Across the 12 months ending September 2026, Kim Crawford’s share of searches among wine brands in the United States peaked at 15.5% in November 2025 and was lowest at 6.4% in September 2026.
- Across the 12 months ending September 2026, Black Box’s share of searches among wine brands in the United States peaked at 12% in March 2026 and was lowest at 5.2% in September 2026.
- Across the 12 months ending September 2026, 19 Crimes’ share of searches among wine brands in the United States peaked at 5.7% in October 2025 and was lowest at 3.6% in July 2026.
- Across the 12 months ending September 2026, Josh Cellars’ share of searches among wine brands in the United States peaked at 10.6% in June 2026 and was lowest at 4.3% in September 2026.
- Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in the United States peaked at 6.9% in January 2026 and was lowest at 4.2% in May 2026.
- Across the 12 months ending September 2026, Woodbridge’s share of searches among wine brands in the United States peaked at 4.7% in June 2026 and was lowest at 3.5% in September 2026.
- Across the 12 months ending September 2026, Meiomi’s share of searches among wine brands in the United States peaked at 4.7% in October 2025 and was lowest at 2.8% in May 2026.
- Across the 12 months ending September 2026, Apothic’s share of searches among wine brands in the United States peaked at 3.1% in October 2025 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, Kendall-Jackson rose from 7th to 2nd among wine brands in the United States.
- Across the 12 months ending September 2026, La Crema rose from 4th to 3rd among wine brands in the United States.
- Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 4th among wine brands in the United States.
- Across the 12 months ending September 2026, Black Box fell from 2nd to 5th among wine brands in the United States.
- Across the 12 months ending September 2026, Josh Cellars fell from 5th to 7th among wine brands in the United States.
- Across the 12 months ending September 2026, Yellow Tail rose from 10th to 8th among wine brands in the United States.
- Across the 12 months ending September 2026, Bota Box rose from 11th to 9th among wine brands in the United States.
- Across the 12 months ending September 2026, Woodbridge fell from 9th to 10th among wine brands in the United States.
- Across the 12 months ending September 2026, Meiomi fell from 8th to 11th among wine brands in the United States.
How did search popularity change for United States wine brands in September 2026?
8 changes

In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.

In September 2026, Barefoot gained share of searches among wine brands in the United States, from 42.3% to 47.8%.

In September 2026, Kim Crawford lost share of searches among wine brands in the United States, from 10.3% to 6.4%.

In September 2026, Josh Cellars lost share of searches among wine brands in the United States, from 5.7% to 4.3%.

In September 2026, Woodbridge lost share of searches among wine brands in the United States, from 4.6% to 3.5%.

In September 2026, La Crema lost share of searches among wine brands in the United States, from 8.5% to 7.8%.

In September 2026, 19 Crimes rose from 9th to 6th among wine brands in the United States.

In September 2026, Bota Box rose from 10th to 9th among wine brands in the United States.
How are branded searches counted for wine brands?
12 search terms
Each brand's share of searches among wine brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Barefoot
1 branded search term
- barefoot wine
Kendall-Jackson
1 branded search term
- kendall jackson
La Crema
1 branded search term
- la crema
Kim Crawford
1 branded search term
- kim crawford
Black Box
1 branded search term
- black box wine
19 Crimes
1 branded search term
- 19 crimes
Josh Cellars
1 branded search term
- josh cellars
Yellow Tail
1 branded search term
- yellow tail wine
Bota Box
1 branded search term
- bota box
Woodbridge
1 branded search term
- woodbridge wine
Meiomi
1 branded search term
- meiomi
Apothic
1 branded search term
- apothic
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