Black Box vs La Crema:Which is more popular?
In September 2026, La Crema had more branded searches than Black Box among wine brands in the United States. La Crema had about 12,100 branded searches, while Black Box had 8,100. La Crema made up 7.8% of all wine brand searches we track, and Black Box accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about wine brands, Black Box appeared in one of the five answers and La Crema in none.
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Top wine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Black Box was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Crema did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine brands
5 answers
Asked ChatGPT
“What's a good cheap wine at the grocery store?”
Asked ChatGPT
“Which wine brands are best for a party?”
Asked ChatGPT
“Is boxed wine any good, and which brand should I buy?”
Searched Google, AI Overview
“wine brands”
Searched Google, AI Overview
“best cheap wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Black Box or La Crema more popular in search?
This chart shows how often people search Google for Black Box and La Crema by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.
Share of searches by month for La Crema, Black Box. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barefoot | Kendall-Jackson | La Crema | Kim Crawford | Black Box | 19 Crimes | Josh Cellars | Yellow Tail | Bota Box | Woodbridge | Meiomi | Apothic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 5.7% | 8.6% | 8.6% | 8.6% | 5.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 3.1% |
| Nov 2025 | 34.5% | 4.6% | 6.9% | 15.5% | 5.6% | 5.6% | 8.4% | 5.6% | 3.1% | 3.8% | 3.8% | 2.5% |
| Dec 2025 | 39.3% | 4.3% | 6.4% | 7.9% | 6.4% | 5.3% | 9.6% | 6.4% | 2.9% | 4.3% | 4.3% | 2.9% |
| Jan 2026 | 42% | 4.6% | 6.9% | 6.9% | 6.9% | 4.6% | 6.9% | 6.9% | 3.7% | 4.6% | 3.7% | 2.5% |
| Feb 2026 | 39.7% | 5.3% | 7.9% | 7.9% | 6.5% | 5.3% | 6.5% | 6.5% | 3.5% | 4.3% | 3.5% | 2.9% |
| Mar 2026 | 32.8% | 5.3% | 12% | 8% | 12% | 4.4% | 8% | 4.4% | 3.6% | 4.4% | 2.9% | 2.3% |
| Apr 2026 | 39.6% | 5.3% | 9.7% | 7.9% | 7.9% | 4.3% | 7.9% | 4.3% | 3.5% | 4.3% | 2.9% | 2.3% |
| May 2026 | 38.6% | 5.2% | 11.6% | 9.4% | 6.3% | 4.2% | 7.7% | 4.2% | 3.4% | 4.2% | 2.8% | 2.3% |
| Jun 2026 | 35.6% | 5.8% | 10.6% | 8.7% | 5.8% | 3.9% | 10.6% | 4.7% | 3.9% | 4.7% | 3.2% | 2.5% |
| Jul 2026 | 40.3% | 5.4% | 9.8% | 9.8% | 5.4% | 3.6% | 8.1% | 4.4% | 3.6% | 4.4% | 2.9% | 2.4% |
| Aug 2026 | 42.3% | 5.7% | 8.5% | 10.3% | 5.7% | 3.8% | 5.7% | 4.6% | 3.8% | 4.6% | 3.1% | 2% |
| Sep 2026 | 47.8% | 7.8% | 7.8% | 6.4% | 5.2% | 4.3% | 4.3% | 4.3% | 3.5% | 3.5% | 2.8% | 2.3% |
How has the Black Box and La Crema comparison changed over the last 12 months?
3 findings
- La Crema was ahead of Black Box in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Box’s share of searches among wine brands in the United States moved from 8.6% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, La Crema’s share of searches among wine brands in the United States moved from 8.6% to 7.8%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for United States wine brands in September 2026?
3 changes
In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.
In September 2026, La Crema lost share of searches among wine brands in the United States, from 8.5% to 7.8%.
Estimated monthly branded searches for Black Box in the United States fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black Box’s and La Crema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wine brands
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