Barefoot vs Josh Cellars:Which is more popular?
In September 2026, Barefoot had more branded searches than Josh Cellars among wine brands in the United States. Barefoot had about 74,000 branded searches, while Josh Cellars had 6,600. Barefoot made up 47.8% of all wine brand searches we track, and Josh Cellars accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about wine brands, Barefoot and Josh Cellars each appeared in three of the five answers. Josh Cellars was mentioned before Barefoot in two out of three answers that named either.
Who do people search for more?
Barefoot, about 11 searches for every 1 for Josh Cellars
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Josh Cellars, named ahead of Barefoot in 2 of 3 answers
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Top wine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barefoot and Josh Cellars were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Josh Cellars was listed before Barefoot in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine brands
5 answers
Asked ChatGPT
“What's a good cheap wine at the grocery store?”
Asked ChatGPT
“Which wine brands are best for a party?”
Asked ChatGPT
“Is boxed wine any good, and which brand should I buy?”
Searched Google, AI Overview
“wine brands”
Searched Google, AI Overview
“best cheap wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Barefoot or Josh Cellars more popular in search?
This chart shows how often people search Google for Barefoot and Josh Cellars by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.
Share of searches by month for Barefoot, Josh Cellars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barefoot | Kendall-Jackson | La Crema | Kim Crawford | Black Box | 19 Crimes | Josh Cellars | Yellow Tail | Bota Box | Woodbridge | Meiomi | Apothic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 5.7% | 8.6% | 8.6% | 8.6% | 5.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 3.1% |
| Nov 2025 | 34.5% | 4.6% | 6.9% | 15.5% | 5.6% | 5.6% | 8.4% | 5.6% | 3.1% | 3.8% | 3.8% | 2.5% |
| Dec 2025 | 39.3% | 4.3% | 6.4% | 7.9% | 6.4% | 5.3% | 9.6% | 6.4% | 2.9% | 4.3% | 4.3% | 2.9% |
| Jan 2026 | 42% | 4.6% | 6.9% | 6.9% | 6.9% | 4.6% | 6.9% | 6.9% | 3.7% | 4.6% | 3.7% | 2.5% |
| Feb 2026 | 39.7% | 5.3% | 7.9% | 7.9% | 6.5% | 5.3% | 6.5% | 6.5% | 3.5% | 4.3% | 3.5% | 2.9% |
| Mar 2026 | 32.8% | 5.3% | 12% | 8% | 12% | 4.4% | 8% | 4.4% | 3.6% | 4.4% | 2.9% | 2.3% |
| Apr 2026 | 39.6% | 5.3% | 9.7% | 7.9% | 7.9% | 4.3% | 7.9% | 4.3% | 3.5% | 4.3% | 2.9% | 2.3% |
| May 2026 | 38.6% | 5.2% | 11.6% | 9.4% | 6.3% | 4.2% | 7.7% | 4.2% | 3.4% | 4.2% | 2.8% | 2.3% |
| Jun 2026 | 35.6% | 5.8% | 10.6% | 8.7% | 5.8% | 3.9% | 10.6% | 4.7% | 3.9% | 4.7% | 3.2% | 2.5% |
| Jul 2026 | 40.3% | 5.4% | 9.8% | 9.8% | 5.4% | 3.6% | 8.1% | 4.4% | 3.6% | 4.4% | 2.9% | 2.4% |
| Aug 2026 | 42.3% | 5.7% | 8.5% | 10.3% | 5.7% | 3.8% | 5.7% | 4.6% | 3.8% | 4.6% | 3.1% | 2% |
| Sep 2026 | 47.8% | 7.8% | 7.8% | 6.4% | 5.2% | 4.3% | 4.3% | 4.3% | 3.5% | 3.5% | 2.8% | 2.3% |
How has the Barefoot and Josh Cellars comparison changed over the last 12 months?
3 findings
- Barefoot was ahead of Josh Cellars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barefoot’s share of searches among wine brands in the United States moved from 35% to 47.8%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 12 months ending September 2026, Josh Cellars’ share of searches among wine brands in the United States moved from 7% to 4.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for United States wine brands in September 2026?
3 changes
In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.
In September 2026, Barefoot gained share of searches among wine brands in the United States, from 42.3% to 47.8%.
In September 2026, Josh Cellars lost share of searches among wine brands in the United States, from 5.7% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Barefoot’s and Josh Cellars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barefoot
1 branded search term
- barefoot wine
Josh Cellars
1 branded search term
- josh cellars
Other head-to-heads among wine brands
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