Kendall-Jackson vs Yellow Tail:Which is more popular?
In September 2026, Kendall-Jackson had more branded searches than Yellow Tail among wine brands in the United States. Kendall-Jackson had about 12,100 branded searches, while Yellow Tail had 6,600. Kendall-Jackson made up 7.8% of all wine brand searches we track, and Yellow Tail accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about wine brands, Kendall-Jackson appeared in two of the five answers and Yellow Tail in one. Kendall-Jackson was mentioned before Yellow Tail in two out of three answers that named either.
Who do people search for more?
Kendall-Jackson, about 83% more searches than Yellow Tail
Who does AI mention more?
Kendall-Jackson, mentioned in 2 of 5 answers, Yellow Tail in 1
Who does AI recommend more?
Kendall-Jackson, named ahead of Yellow Tail in 2 of 3 answers
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Top wine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kendall-Jackson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yellow Tail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kendall-Jackson was listed before Yellow Tail in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine brands
5 answers
Asked ChatGPT
“What's a good cheap wine at the grocery store?”
Asked ChatGPT
“Which wine brands are best for a party?”
Asked ChatGPT
“Is boxed wine any good, and which brand should I buy?”
Searched Google, AI Overview
“wine brands”
Searched Google, AI Overview
“best cheap wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Kendall-Jackson or Yellow Tail more popular in search?
This chart shows how often people search Google for Kendall-Jackson and Yellow Tail by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.
Share of searches by month for Kendall-Jackson, Yellow Tail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barefoot | Kendall-Jackson | La Crema | Kim Crawford | Black Box | 19 Crimes | Josh Cellars | Yellow Tail | Bota Box | Woodbridge | Meiomi | Apothic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 5.7% | 8.6% | 8.6% | 8.6% | 5.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 3.1% |
| Nov 2025 | 34.5% | 4.6% | 6.9% | 15.5% | 5.6% | 5.6% | 8.4% | 5.6% | 3.1% | 3.8% | 3.8% | 2.5% |
| Dec 2025 | 39.3% | 4.3% | 6.4% | 7.9% | 6.4% | 5.3% | 9.6% | 6.4% | 2.9% | 4.3% | 4.3% | 2.9% |
| Jan 2026 | 42% | 4.6% | 6.9% | 6.9% | 6.9% | 4.6% | 6.9% | 6.9% | 3.7% | 4.6% | 3.7% | 2.5% |
| Feb 2026 | 39.7% | 5.3% | 7.9% | 7.9% | 6.5% | 5.3% | 6.5% | 6.5% | 3.5% | 4.3% | 3.5% | 2.9% |
| Mar 2026 | 32.8% | 5.3% | 12% | 8% | 12% | 4.4% | 8% | 4.4% | 3.6% | 4.4% | 2.9% | 2.3% |
| Apr 2026 | 39.6% | 5.3% | 9.7% | 7.9% | 7.9% | 4.3% | 7.9% | 4.3% | 3.5% | 4.3% | 2.9% | 2.3% |
| May 2026 | 38.6% | 5.2% | 11.6% | 9.4% | 6.3% | 4.2% | 7.7% | 4.2% | 3.4% | 4.2% | 2.8% | 2.3% |
| Jun 2026 | 35.6% | 5.8% | 10.6% | 8.7% | 5.8% | 3.9% | 10.6% | 4.7% | 3.9% | 4.7% | 3.2% | 2.5% |
| Jul 2026 | 40.3% | 5.4% | 9.8% | 9.8% | 5.4% | 3.6% | 8.1% | 4.4% | 3.6% | 4.4% | 2.9% | 2.4% |
| Aug 2026 | 42.3% | 5.7% | 8.5% | 10.3% | 5.7% | 3.8% | 5.7% | 4.6% | 3.8% | 4.6% | 3.1% | 2% |
| Sep 2026 | 47.8% | 7.8% | 7.8% | 6.4% | 5.2% | 4.3% | 4.3% | 4.3% | 3.5% | 3.5% | 2.8% | 2.3% |
How has the Kendall-Jackson and Yellow Tail comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Yellow Tail took it in November 2025, Kendall-Jackson took it in March 2026.
- Across the 12 months ending September 2026, Kendall-Jackson’s share of searches among wine brands in the United States moved from 5.7% to 7.8%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in the United States moved from 4.7% to 4.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for United States wine brands in September 2026?
1 change
In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kendall-Jackson’s and Yellow Tail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kendall-Jackson
1 branded search term
- kendall jackson
Yellow Tail
1 branded search term
- yellow tail wine
Other head-to-heads among wine brands
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