Kim Crawford vs Yellow Tail:Which is more popular?
In September 2026, Kim Crawford had more branded searches than Yellow Tail among wine brands in the United States. Kim Crawford had about 9,900 branded searches, while Yellow Tail had 6,600. Kim Crawford made up 6.4% of all wine brand searches we track, and Yellow Tail accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about wine brands, Kim Crawford appeared in two of the five answers and Yellow Tail in one. Kim Crawford and Yellow Tail were each mentioned first in one of the two answers that named either.
Who do people search for more?
Kim Crawford, about 50% more searches than Yellow Tail
Who does AI mention more?
Kim Crawford, mentioned in 2 of 5 answers, Yellow Tail in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top wine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kim Crawford was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yellow Tail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kim Crawford and Yellow Tail were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barefoot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Josh Cellars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kendall-Jackson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kim Crawford2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Tail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bota Box1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apothic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Crema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
19 Crimes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine brands
5 answers
Asked ChatGPT
“What's a good cheap wine at the grocery store?”
Asked ChatGPT
“Which wine brands are best for a party?”
Asked ChatGPT
“Is boxed wine any good, and which brand should I buy?”
Searched Google, AI Overview
“wine brands”
Searched Google, AI Overview
“best cheap wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Kim Crawford or Yellow Tail more popular in search?
This chart shows how often people search Google for Kim Crawford and Yellow Tail by name. Each line represents a brand's share of searches for all 12 wine brands we track, month by month, from searches in United States.
Share of searches by month for Kim Crawford, Yellow Tail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barefoot | Kendall-Jackson | La Crema | Kim Crawford | Black Box | 19 Crimes | Josh Cellars | Yellow Tail | Bota Box | Woodbridge | Meiomi | Apothic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 5.7% | 8.6% | 8.6% | 8.6% | 5.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 3.1% |
| Nov 2025 | 34.5% | 4.6% | 6.9% | 15.5% | 5.6% | 5.6% | 8.4% | 5.6% | 3.1% | 3.8% | 3.8% | 2.5% |
| Dec 2025 | 39.3% | 4.3% | 6.4% | 7.9% | 6.4% | 5.3% | 9.6% | 6.4% | 2.9% | 4.3% | 4.3% | 2.9% |
| Jan 2026 | 42% | 4.6% | 6.9% | 6.9% | 6.9% | 4.6% | 6.9% | 6.9% | 3.7% | 4.6% | 3.7% | 2.5% |
| Feb 2026 | 39.7% | 5.3% | 7.9% | 7.9% | 6.5% | 5.3% | 6.5% | 6.5% | 3.5% | 4.3% | 3.5% | 2.9% |
| Mar 2026 | 32.8% | 5.3% | 12% | 8% | 12% | 4.4% | 8% | 4.4% | 3.6% | 4.4% | 2.9% | 2.3% |
| Apr 2026 | 39.6% | 5.3% | 9.7% | 7.9% | 7.9% | 4.3% | 7.9% | 4.3% | 3.5% | 4.3% | 2.9% | 2.3% |
| May 2026 | 38.6% | 5.2% | 11.6% | 9.4% | 6.3% | 4.2% | 7.7% | 4.2% | 3.4% | 4.2% | 2.8% | 2.3% |
| Jun 2026 | 35.6% | 5.8% | 10.6% | 8.7% | 5.8% | 3.9% | 10.6% | 4.7% | 3.9% | 4.7% | 3.2% | 2.5% |
| Jul 2026 | 40.3% | 5.4% | 9.8% | 9.8% | 5.4% | 3.6% | 8.1% | 4.4% | 3.6% | 4.4% | 2.9% | 2.4% |
| Aug 2026 | 42.3% | 5.7% | 8.5% | 10.3% | 5.7% | 3.8% | 5.7% | 4.6% | 3.8% | 4.6% | 3.1% | 2% |
| Sep 2026 | 47.8% | 7.8% | 7.8% | 6.4% | 5.2% | 4.3% | 4.3% | 4.3% | 3.5% | 3.5% | 2.8% | 2.3% |
How has the Kim Crawford and Yellow Tail comparison changed over the last 12 months?
3 findings
- Kim Crawford was ahead of Yellow Tail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kim Crawford’s share of searches among wine brands in the United States moved from 8.6% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in the United States moved from 4.7% to 4.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for United States wine brands in September 2026?
2 changes
In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches.
In September 2026, Kim Crawford lost share of searches among wine brands in the United States, from 10.3% to 6.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kim Crawford’s and Yellow Tail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kim Crawford
1 branded search term
- kim crawford
Yellow Tail
1 branded search term
- yellow tail wine
Other head-to-heads among wine brands
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