Brandwave

How popular isUWorld?

In September 2026, people searched for UWorld by name about 23,600 times in the United States, a 6.5% decrease from the previous year. These searches made up 3.4% of all United States USMLE prep course searches, placing UWorld fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about USMLE prep courses, UWorld appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

UWorld is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. AMBOSSShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Boards and BeyondShare of searches 22.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. PathomaShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. SketchyShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. UWorldShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top USMLE prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UWorld was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UWorld is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UWorld1st
  2. Pathoma2nd
  3. Sketchy3rd
  4. AMBOSS4th
  5. Boards and Beyond5th
  6. Lecturio–
  7. Kaplan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UWorld4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AMBOSS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pathoma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sketchy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boards and Beyond1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaplan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lecturio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USMLE prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which USMLE prep courses compete with UWorld?

UWorld against USMLE prep courses in the United States, by month

Share of searches by month for AMBOSS, Boards and Beyond, Pathoma, Sketchy, UWorld, Lecturio. The figures are in the table below the chart.

View monthly share of searches table
MonthAMBOSSBoards and BeyondPathomaSketchyUWorldLecturioKaplan
Oct 202557.3%21%7.7%4.2%4.9%4.2%0.7%
Nov 202553.4%23.9%8.7%3.9%5.3%3.9%0.92%
Dec 202555.9%20.4%9.1%4.1%6.4%3.3%0.73%
Jan 202655.2%20.3%9%4%6.6%4%0.89%
Feb 202659%17.7%7.9%3.5%7.7%3.5%0.67%
Mar 202655.3%20.3%7.4%3.3%10.6%2.6%0.51%
Apr 202656.4%20.7%7.5%2.7%9.4%2.7%0.61%
May 202658.3%17.4%7.8%2.8%10.3%2.8%0.63%
Jun 202660.4%18.1%6.6%2.9%8.7%2.9%0.43%
Jul 202659.4%17.8%6.5%2.9%10.7%2.3%0.45%
Aug 202658.8%21.5%7.9%3.5%5.5%2.3%0.45%
Sep 202660.5%22.2%6.6%3.6%3.4%2.9%0.74%
  1. 1.AMBOSS

    60.5%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +1.7 points.

  2. Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.7 points.

  3. 3.Pathoma

    6.6%

    Held 3rd. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.3 points.

  4. 4.Sketchy

    3.6%

    Moved from 5th to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  5. 5.UWorld

    3.4%

    Moved from 4th to 5th. 3.4K estimated branded searches, -51.6% vs prior month. Share -2.2 points.

  6. 6.Lecturio

    2.9%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Kaplan

    0.74%

    Held 7th. 740 estimated branded searches, +32.1% vs prior month. Share +0.3 points.

Compare popularity between UWorld and its closest rivals

Every comparison with UWorld

29 comparisons

How has branded search demand for UWorld changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for UWorld in the United States fell from 25.2K to 23.6K.
  • Across the 12 months ending September 2026, UWorld’s share of searches among USMLE prep courses in the United States decreased from 4.9% to 3.4%.
  • Across the 12 months ending September 2026, UWorld’s share of searches among USMLE prep courses in the United States peaked at 10.7% in July 2026 and was lowest at 3.4% in September 2026.
  • Across the 12 months ending September 2026, UWorld fell from 4th to 5th among USMLE prep courses in the United States.

How did search popularity change for United States USMLE prep courses in September 2026?

6 changes
  1. In September 2026, AMBOSS gained share of searches among USMLE prep courses in the United States, from 58.8% to 60.5%.

  2. In September 2026, Boards and Beyond gained share of searches among USMLE prep courses in the United States, from 21.5% to 22.2%.

  3. In September 2026, Lecturio gained share of searches among USMLE prep courses in the United States, from 2.3% to 2.9%.

  4. In September 2026, UWorld lost share of searches among USMLE prep courses in the United States, from 5.5% to 3.4%.

  5. In September 2026, Pathoma lost share of searches among USMLE prep courses in the United States, from 7.9% to 6.6%.

  6. In September 2026, Sketchy rose from 5th to 4th among USMLE prep courses in the United States.

How are UWorld’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using UWorld’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roger cpa
  • uworld bar
  • uworld cpa
  • uworld mcat
  • uworld nclex
  • uworld step 1
  • uworld step 2
  • uworld usmle

Do you work for UWorld? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does UWorld compete?

UWorld is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
NCLEX prep courses4th of 99.4%Show ranking
USMLE prep courses5th of 73.4%Shown above
MCAT prep courses2nd of 522.4%Show ranking
Bar exam prep courses9th of 90.09%Show ranking
CPA review courses3rd of 86.5%Show ranking
Creator with pink hair and a pink jacket

Is UWorld your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.