Brandwave

How popular isBoards and Beyond?

In September 2026, people searched for Boards and Beyond by name about 22,200 times in the United States, about the same as the previous year. These searches made up 22.2% of all United States USMLE prep course searches, placing Boards and Beyond second out of seven brands. When we asked both ChatGPT and Google AI Overviews about USMLE prep courses, Boards and Beyond appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Boards and Beyond is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. AMBOSSShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Boards and BeyondShare of searches 22.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. PathomaShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. SketchyShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. UWorldShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top USMLE prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boards and Beyond was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Boards and Beyond is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UWorld1st
  2. Pathoma2nd
  3. Sketchy3rd
  4. AMBOSS4th
  5. Boards and Beyond5th
  6. Lecturio–
  7. Kaplan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UWorld4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AMBOSS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pathoma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sketchy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boards and Beyond1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaplan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lecturio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USMLE prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which USMLE prep courses compete with Boards and Beyond?

Boards and Beyond against USMLE prep courses in the United States, by month

Share of searches by month for AMBOSS, Boards and Beyond, Pathoma, Sketchy, UWorld, Lecturio. The figures are in the table below the chart.

View monthly share of searches table
MonthAMBOSSBoards and BeyondPathomaSketchyUWorldLecturioKaplan
Oct 202557.3%21%7.7%4.2%4.9%4.2%0.7%
Nov 202553.4%23.9%8.7%3.9%5.3%3.9%0.92%
Dec 202555.9%20.4%9.1%4.1%6.4%3.3%0.73%
Jan 202655.2%20.3%9%4%6.6%4%0.89%
Feb 202659%17.7%7.9%3.5%7.7%3.5%0.67%
Mar 202655.3%20.3%7.4%3.3%10.6%2.6%0.51%
Apr 202656.4%20.7%7.5%2.7%9.4%2.7%0.61%
May 202658.3%17.4%7.8%2.8%10.3%2.8%0.63%
Jun 202660.4%18.1%6.6%2.9%8.7%2.9%0.43%
Jul 202659.4%17.8%6.5%2.9%10.7%2.3%0.45%
Aug 202658.8%21.5%7.9%3.5%5.5%2.3%0.45%
Sep 202660.5%22.2%6.6%3.6%3.4%2.9%0.74%

  1. 1.AMBOSS

    60.5%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +1.7 points.

  2. 2.Boards and Beyond

    22.2%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.7 points.

  3. 3.Pathoma

    6.6%

    Held 3rd. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.3 points.

  4. 4.Sketchy

    3.6%

    Moved from 5th to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  5. 5.UWorld

    3.4%

    Moved from 4th to 5th. 3.4K estimated branded searches, -51.6% vs prior month. Share -2.2 points.

  6. 6.Lecturio

    2.9%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Kaplan

    0.74%

    Held 7th. 740 estimated branded searches, +32.1% vs prior month. Share +0.3 points.

Compare popularity between Boards and Beyond and its closest rivals

Every comparison with Boards and Beyond

6 comparisons

How has branded search demand for Boards and Beyond changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boards and Beyond in the United States held steady at 22.2K.
  • Across the 12 months ending September 2026, Boards and Beyond’s share of searches among USMLE prep courses in the United States increased from 21% to 22.2%.
  • Across the 12 months ending September 2026, Boards and Beyond’s share of searches among USMLE prep courses in the United States peaked at 23.9% in November 2025 and was lowest at 17.4% in May 2026.

How did search popularity change for United States USMLE prep courses in September 2026?

6 changes

  1. In September 2026, AMBOSS gained share of searches among USMLE prep courses in the United States, from 58.8% to 60.5%.

  2. In September 2026, Boards and Beyond gained share of searches among USMLE prep courses in the United States, from 21.5% to 22.2%.

  3. In September 2026, Lecturio gained share of searches among USMLE prep courses in the United States, from 2.3% to 2.9%.

  4. In September 2026, UWorld lost share of searches among USMLE prep courses in the United States, from 5.5% to 3.4%.

  5. In September 2026, Pathoma lost share of searches among USMLE prep courses in the United States, from 7.9% to 6.6%.

  6. In September 2026, Sketchy rose from 5th to 4th among USMLE prep courses in the United States.

How are Boards and Beyond’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Boards and Beyond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boards and beyond

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How the Brand Demand Index is measured

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