How popular isU.S. Bank in search?
In September 2026, people searched for U.S. Bank by name about 3.4 million times in the United States, about the same as the previous year. These searches made up 7% of all United States bank searches, placing U.S. Bank sixth out of nine banks.
Wells Fargo23.3%
Capital One19.2%
Bank of America15.7%
Chase15.7%
PNC Bank8.9%
U.S. Bank7%
Citi5.7%
Truist3.8%- Ally Bank0.77%
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Which banks compete with U.S. Bank?
Share of searches by month for Wells Fargo, Capital One, Bank of America, Chase, PNC Bank, U.S. Bank, Citi, Truist. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wells Fargo | Capital One | Bank of America | Chase | PNC Bank | U.S. Bank | Citi | Truist | Ally Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 16.1% | 19.6% | 16.1% | 8.6% | 5.9% | 4.8% | 4% | 0.79% |
| Nov 2025 | 22.4% | 18.5% | 18.5% | 15.1% | 8% | 6.8% | 5.5% | 4.5% | 0.74% |
| Dec 2025 | 24.1% | 16.2% | 19.6% | 16.2% | 8.6% | 5.9% | 4.8% | 4% | 0.65% |
| Jan 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| Feb 2026 | 22.3% | 18.4% | 18.4% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.74% |
| Mar 2026 | 24.3% | 16.3% | 19.8% | 16.3% | 7.6% | 6% | 4.9% | 4% | 0.8% |
| Apr 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| May 2026 | 21.8% | 17.9% | 17.9% | 17.9% | 8.3% | 5.4% | 5.4% | 4.4% | 0.88% |
| Jun 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Jul 2026 | 22.3% | 18.3% | 18.3% | 15% | 9.7% | 5.5% | 5.5% | 4.5% | 0.9% |
| Aug 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Sep 2026 | 23.3% | 19.2% | 15.7% | 15.7% | 8.9% | 7% | 5.7% | 3.8% | 0.77% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.3% | 11.1M | 0% | +2 points | |
| 2, moved from 3rd to 2nd | 19.2% | 9.1M | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.7% | 7.5M | -18.2% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.7% | 7.5M | -18.2% | -1.9 points | |
| 5, held 5th | 8.9% | 4.2M | -12.6% | -0.4 points | |
| 6, held 6th | 7% | 3.4M | 0% | +0.6 points | |
| 7, held 7th | 5.7% | 2.7M | 0% | +0.5 points | |
| 8, held 8th | 3.8% | 1.8M | -18.3% | -0.5 points | |
| 9, held 9th | 0.77% | 368K | -18.2% | -0.1 points |
23.3%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +2 points.
19.2%
Moved from 3rd to 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +1.6 points.
15.7%
Moved from 2nd to 3rd. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
4.
Chase15.7%
Held 4th. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
5.
PNC Bank8.9%
Held 5th. 4.2M estimated branded searches, -12.6% vs prior month. Share -0.4 points.
7%
Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
Citi5.7%
Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share +0.5 points.
8.
Truist3.8%
Held 8th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.5 points.
0.77%
Held 9th. 368K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between U.S. Bank and its closest rivals
Every comparison with U.S. Bank
15 comparisons
- Bank of America vs U.S. Bank
- Capital One vs U.S. Bank
- Chase vs U.S. Bank
- PNC Bank vs U.S. Bank
- U.S. Bank vs Wells Fargo
- Citi vs U.S. Bank
- Truist vs U.S. Bank
- Ally Bank vs U.S. Bank
- Avant vs U.S. Bank
- Discover vs U.S. Bank
- Happen Bank vs U.S. Bank
- LendingClub vs U.S. Bank
- LightStream vs U.S. Bank
- SoFi vs U.S. Bank
- Upstart vs U.S. Bank
How has branded search demand for U.S. Bank changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for U.S. Bank in the United States held steady at 3.4M.
- Across the 12 months ending September 2026, U.S. Bank’s share of searches among banks in the United States increased from 5.9% to 7%.
- Across the 12 months ending September 2026, U.S. Bank’s share of searches among banks in the United States peaked at 7% in September 2026 and was lowest at 5.4% in May 2026.
How did search popularity change for United States banks in September 2026?
6 changes
In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.
In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%.
In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%.
In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%.
In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%.
Estimated monthly branded searches for Truist in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are U.S. Bank’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using U.S. Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- us bank
- us bank personal loan
Do you work for U.S. Bank? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does U.S. Bank compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banks | 6th of 9 | 7% | Shown above |
| Personal loan platforms | 9th of 9 | 0.65% | Show ranking |
Is U.S. Bank your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.