Brandwave

Capital One vs U.S. Bank:Which is more popular?

In September 2026, Capital One had more branded searches than U.S. Bank among banks in the United States. Capital One had about 9.1 million branded searches, while U.S. Bank had 3.4 million. Capital One made up 19.2% of all bank searches we track, and U.S. Bank accounted for 7%. When we asked ChatGPT and Google AI Overviews about banks, Capital One appeared in three of the five answers and U.S. Bank in one. Capital One was mentioned before U.S. Bank in every answer that named either.

Among banks in the United States in September 2026

Who do people search for more?

Capital One, about 3 searches for every 1 for U.S. Bank

Capital One 9.1M searchesU.S. Bank 3.4M searches

Who does AI mention more?

Capital One, mentioned in 3 of 5 answers, U.S. Bank in 1

Capital One in 3 of 5U.S. Bank in 1 of 5

Who does AI recommend more?

Capital One, named ahead of U.S. Bank in 3 of 3 answers

Capital One first in 3U.S. Bank never first

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capital One was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. U.S. Bank was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Capital One was listed before U.S. Bank in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. Bank of America2nd
  3. Capital One3rd
  4. Ally Bank4th
  5. Wells Fargo5th
  6. Citi6th
  7. U.S. Bank7th
  8. PNC Bank–
  9. Truist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Capital One or U.S. Bank more popular in search?

This chart shows how often people search Google for Capital One and U.S. Bank by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in United States.

Capital One and U.S. Bank among banks in the United States, by month

Share of searches by month for Capital One, U.S. Bank. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneBank of AmericaChasePNC BankU.S. BankCitiTruistAlly Bank
Oct 202524%16.1%19.6%16.1%8.6%5.9%4.8%4%0.79%
Nov 202522.4%18.5%18.5%15.1%8%6.8%5.5%4.5%0.74%
Dec 202524.1%16.2%19.6%16.2%8.6%5.9%4.8%4%0.65%
Jan 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
Feb 202622.3%18.4%18.4%15%8.5%6.7%5.5%4.5%0.74%
Mar 202624.3%16.3%19.8%16.3%7.6%6%4.9%4%0.8%
Apr 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
May 202621.8%17.9%17.9%17.9%8.3%5.4%5.4%4.4%0.88%
Jun 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Jul 202622.3%18.3%18.3%15%9.7%5.5%5.5%4.5%0.9%
Aug 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Sep 202623.3%19.2%15.7%15.7%8.9%7%5.7%3.8%0.77%

How has the Capital One and U.S. Bank comparison changed over the last 12 months?

3 findings
  • Capital One was ahead of U.S. Bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Capital One’s share of searches among banks in the United States moved from 16.1% to 19.2%, and its estimated monthly branded searches held steady at 9.1M.
  • Across the 12 months ending September 2026, U.S. Bank’s share of searches among banks in the United States moved from 5.9% to 7%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for United States banks in September 2026?

2 changes
  1. In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.

  2. In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Capital One’s and U.S. Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capital One

1 branded search term

  • capital one

U.S. Bank

1 branded search term

  • us bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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