Brandwave

Truist vs U.S. Bank:Which is more popular?

In September 2026, U.S. Bank had more branded searches than Truist among banks in the United States. U.S. Bank had about 3.4 million branded searches, while Truist had 1.8 million. U.S. Bank made up 7% of all bank searches we track, and Truist accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about banks, U.S. Bank appeared in one of the five answers and Truist in none.

Among banks in the United States in September 2026

Who do people search for more?

U.S. Bank, about 83% more searches than Truist

U.S. Bank 3.4M searchesTruist 1.8M searches

Who does AI mention more?

U.S. Bank, mentioned in 1 of 5 answers, Truist in 0

U.S. Bank in 1 of 5Truist in 0 of 5

Follow Truist vs U.S. Bank and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, U.S. Bank was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Truist did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. Bank of America2nd
  3. Capital One3rd
  4. Ally Bank4th
  5. Wells Fargo5th
  6. Citi6th
  7. U.S. Bank7th
  8. PNC Bank–
  9. Truist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Truist or U.S. Bank more popular in search?

This chart shows how often people search Google for Truist and U.S. Bank by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in United States.

Truist and U.S. Bank among banks in the United States, by month

Share of searches by month for U.S. Bank, Truist. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneBank of AmericaChasePNC BankU.S. BankCitiTruistAlly Bank
Oct 202524%16.1%19.6%16.1%8.6%5.9%4.8%4%0.79%
Nov 202522.4%18.5%18.5%15.1%8%6.8%5.5%4.5%0.74%
Dec 202524.1%16.2%19.6%16.2%8.6%5.9%4.8%4%0.65%
Jan 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
Feb 202622.3%18.4%18.4%15%8.5%6.7%5.5%4.5%0.74%
Mar 202624.3%16.3%19.8%16.3%7.6%6%4.9%4%0.8%
Apr 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
May 202621.8%17.9%17.9%17.9%8.3%5.4%5.4%4.4%0.88%
Jun 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Jul 202622.3%18.3%18.3%15%9.7%5.5%5.5%4.5%0.9%
Aug 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Sep 202623.3%19.2%15.7%15.7%8.9%7%5.7%3.8%0.77%

How has the Truist and U.S. Bank comparison changed over the last 12 months?

3 findings
  • U.S. Bank was ahead of Truist in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Truist’s share of searches among banks in the United States moved from 4% to 3.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, U.S. Bank’s share of searches among banks in the United States moved from 5.9% to 7%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for United States banks in September 2026?

2 changes

  1. In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%.

  2. Estimated monthly branded searches for Truist in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Truist’s and U.S. Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Truist

1 branded search term

  • truist

U.S. Bank

1 branded search term

  • us bank

How the Brand Demand Index is measured

Other head-to-heads among banks

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free