How popular isTruist?
In September 2026, people searched for Truist by name about 1.8 million times in the United States, an 18.2% decrease from the previous year. These searches made up 3.8% of all United States bank searches, placing Truist eighth out of nine banks. When we asked both ChatGPT and Google AI Overviews about banks, Truist did not appear in any of the answers.
Truist is the eighth most searched of 9 competitors and not listed in any AI answer.
Wells FargoShare of searches 23.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Capital OneShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Bank of AmericaShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ChaseShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TruistShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Truist did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Chase1st
- Bank of America2nd
- Capital One3rd
- Ally Bank4th
- Wells Fargo5th
Citi6th
U.S. Bank7th
PNC Bank–- Truist–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use for checking in the US?”
Asked ChatGPT
“What are the best banks in the US?”
Asked ChatGPT
“What's the best big bank in the US for a checking account?”
Searched Google, AI Overview
“checking account”
Searched Google, AI Overview
“bank accounts”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which banks compete with Truist?
Share of searches by month for Wells Fargo, Capital One, Bank of America, Chase, PNC Bank, U.S. Bank, Citi, Truist. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wells Fargo | Capital One | Bank of America | Chase | PNC Bank | U.S. Bank | Citi | Truist | Ally Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 16.1% | 19.6% | 16.1% | 8.6% | 5.9% | 4.8% | 4% | 0.79% |
| Nov 2025 | 22.4% | 18.5% | 18.5% | 15.1% | 8% | 6.8% | 5.5% | 4.5% | 0.74% |
| Dec 2025 | 24.1% | 16.2% | 19.6% | 16.2% | 8.6% | 5.9% | 4.8% | 4% | 0.65% |
| Jan 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| Feb 2026 | 22.3% | 18.4% | 18.4% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.74% |
| Mar 2026 | 24.3% | 16.3% | 19.8% | 16.3% | 7.6% | 6% | 4.9% | 4% | 0.8% |
| Apr 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| May 2026 | 21.8% | 17.9% | 17.9% | 17.9% | 8.3% | 5.4% | 5.4% | 4.4% | 0.88% |
| Jun 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Jul 2026 | 22.3% | 18.3% | 18.3% | 15% | 9.7% | 5.5% | 5.5% | 4.5% | 0.9% |
| Aug 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Sep 2026 | 23.3% | 19.2% | 15.7% | 15.7% | 8.9% | 7% | 5.7% | 3.8% | 0.77% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.3% | 11.1M | 0% | +2 points | |
| 2, moved from 3rd to 2nd | 19.2% | 9.1M | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.7% | 7.5M | -18.2% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.7% | 7.5M | -18.2% | -1.9 points | |
| 5, held 5th | 8.9% | 4.2M | -12.6% | -0.4 points | |
| 6, held 6th | 7% | 3.4M | 0% | +0.6 points | |
| 7, held 7th | 5.7% | 2.7M | 0% | +0.5 points | |
| 8, held 8th | 3.8% | 1.8M | -18.3% | -0.5 points | |
| 9, held 9th | 0.77% | 368K | -18.2% | -0.1 points |
23.3%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +2 points.
19.2%
Moved from 3rd to 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +1.6 points.
15.7%
Moved from 2nd to 3rd. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
4.
Chase15.7%
Held 4th. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.9 points.
5.
PNC Bank8.9%
Held 5th. 4.2M estimated branded searches, -12.6% vs prior month. Share -0.4 points.
7%
Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
Citi5.7%
Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share +0.5 points.
8.
Truist3.8%
Held 8th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.5 points.
0.77%
Held 9th. 368K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Truist and its closest rivals
Every comparison with Truist
18 comparisons
- Bank of America vs Truist
- Capital One vs Truist
- Chase vs Truist
- Citi vs Truist
- PNC Bank vs Truist
- Truist vs U.S. Bank
- Truist vs Wells Fargo
- Ally Bank vs Truist
- loanDepot vs Truist
- Mr. Cooper vs Truist
- Pennymac vs Truist
- Rate vs Truist
- Rocket Mortgage vs Truist
- Truist vs UWM
- Truist vs Veterans United
- Navy Federal Credit Union vs Truist
- Better vs Truist
- SoFi vs Truist
How has branded search demand for Truist changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Truist in the United States fell from 2.3M to 1.8M.
- Across the 12 months ending September 2026, Truist’s share of searches among banks in the United States held steady, from 4% to 3.8%.
How did search popularity change for United States banks in September 2026?
6 changes
In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.
In September 2026, Wells Fargo gained share of searches among banks in the United States, from 21.3% to 23.3%.
In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%.
In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%.
In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%.
Estimated monthly branded searches for Truist in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are Truist’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Truist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- truist
- truist mortgage
Do you work for Truist? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Truist compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banks | 8th of 9 | 3.8% | Shown above |
| Mortgage lenders | 10th of 13 | 0.8% | Show ranking |
Is Truist your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.