Rocket Mortgage vs Truist:Which is more popular?
In September 2026, Rocket Mortgage had more branded searches than Truist among mortgage lenders in the United States. Rocket Mortgage had about 1.2 million branded searches, while Truist had 18,100. Rocket Mortgage made up 54.1% of all mortgage lender searches we track, and Truist accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about mortgage lenders, Rocket Mortgage appeared in all five answers and Truist in two. Rocket Mortgage was mentioned before Truist in three out of five answers.
Who do people search for more?
Rocket Mortgage, about 67 searches for every 1 for Truist
Who does AI mention more?
Rocket Mortgage, mentioned in every answer we collected
Who does AI recommend more?
Rocket Mortgage, named ahead of Truist in 3 of 5 answers
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Top mortgage lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rocket Mortgage appeared in all five answers. Truist was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rocket Mortgage was listed before Truist in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rocket Mortgage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
loanDepot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Veterans United2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Truist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Navy Federal Credit Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SoFi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pennymac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage lenders
5 answers
Asked ChatGPT
“Which mortgage lender should I use in the US?”
Asked ChatGPT
“What are the best mortgage lenders in the US?”
Asked ChatGPT
“What's the best mortgage lender in the US for a first-time home buyer?”
Searched Google, AI Overview
“mortgage lenders”
Searched Google, AI Overview
“best mortgage lenders”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Rocket Mortgage or Truist more popular in search?
This chart shows how often people search Google for Rocket Mortgage and Truist by name. Each line represents a brand's share of searches for all 13 mortgage lenders we track, month by month, from searches in United States.
Share of searches by month for Rocket Mortgage, Truist. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rocket Mortgage | Pennymac | Mr. Cooper | loanDepot | Bank of America | Chase | UWM | Veterans United | Rate | Truist | Navy Federal Credit Union | Better | SoFi |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 19.4% | 29% | 4.7% | 3.2% | 4.7% | 3.9% | 2.7% | 1.2% | 0.78% | 0.64% | 0.64% | 0.12% |
| Nov 2025 | 27.7% | 22.6% | 27.7% | 4.6% | 3% | 3.7% | 4.6% | 3% | 1.1% | 0.91% | 0.5% | 0.5% | 0.15% |
| Dec 2025 | 30.1% | 20.1% | 30.1% | 4% | 3.3% | 2.7% | 4% | 2.8% | 1% | 0.81% | 0.54% | 0.44% | 0.13% |
| Jan 2026 | 27.3% | 22.4% | 33.2% | 3.7% | 2% | 2.5% | 3.7% | 2.5% | 0.96% | 0.74% | 0.49% | 0.49% | 0.15% |
| Feb 2026 | 34.7% | 19.1% | 28.5% | 3.8% | 2.1% | 2.6% | 3.8% | 2.6% | 0.96% | 0.77% | 0.51% | 0.42% | 0.12% |
| Mar 2026 | 47.4% | 17.4% | 17.4% | 4.3% | 2.3% | 2.3% | 3.5% | 2.4% | 1.1% | 0.7% | 0.57% | 0.47% | 0.14% |
| Apr 2026 | 45.4% | 20.4% | 13.7% | 4.1% | 3.4% | 3.4% | 4.1% | 2.7% | 1% | 0.83% | 0.45% | 0.45% | 0.16% |
| May 2026 | 50.1% | 18.5% | 10.1% | 4.5% | 4.5% | 3.7% | 3% | 2.5% | 1.1% | 0.74% | 0.5% | 0.5% | 0.15% |
| Jun 2026 | 50.8% | 18.7% | 8.4% | 4.6% | 4.6% | 3.8% | 3.8% | 2.7% | 0.98% | 0.75% | 0.41% | 0.41% | 0.15% |
| Jul 2026 | 54.7% | 16.5% | 7.4% | 4.9% | 4.1% | 3.3% | 3.3% | 2.7% | 1.1% | 0.81% | 0.44% | 0.44% | 0.36% |
| Aug 2026 | 51.9% | 19.1% | 5.7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 1% | 0.77% | 0.42% | 0.51% | 0.15% |
| Sep 2026 | 54.1% | 19.9% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1% | 0.8% | 0.54% | 0.36% | 0.19% |
How has the Rocket Mortgage and Truist comparison changed over the last 12 months?
3 findings
- Rocket Mortgage was ahead of Truist in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rocket Mortgage’s share of searches among mortgage lenders in the United States moved from 29% to 54.1%, and its estimated monthly branded searches moved from 673K to 1.2M.
- Across the 12 months ending September 2026, Truist’s share of searches among mortgage lenders in the United States moved from 0.78% to 0.8%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United States mortgage lenders in September 2026?
1 change
In September 2026, Rocket Mortgage gained share of searches among mortgage lenders in the United States, from 51.9% to 54.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rocket Mortgage’s and Truist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rocket Mortgage
1 branded search term
- rocket mortgage
Truist
1 branded search term
- truist mortgage
Other head-to-heads among mortgage lenders
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