Mr. Cooper vs Truist:Which is searched more in the United States?

Name: Mr. Cooper vs Truist: Which is searched more in the United States?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Mr. Cooper had more branded searches than Truist among mortgage lenders in the United States. Mr. Cooper had about 135,000 branded searches, while Truist had 18,100. Mr. Cooper made up 6% of all mortgage lender searches we track, and Truist accounted for 0.8%.

Share of searches among mortgage lenders in the United States in September 2026Is Mr. Cooper or Truist more popular in search?

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Is Mr. Cooper or Truist more popular in search?

Compare the lenders people get home loans and refinances from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mr. Cooper and Truist among mortgage lenders in the United States, by month

Month	Rocket Mortgage	Pennymac	Mr. Cooper	loanDepot	Bank of America	Chase	UWM	Veterans United	Rate	Truist	Navy Federal Credit Union	Better	SoFi
Oct 2025	29%	19.4%	29%	4.7%	3.2%	4.7%	3.9%	2.7%	1.2%	0.78%	0.64%	0.64%	0.12%
Nov 2025	27.7%	22.6%	27.7%	4.6%	3%	3.7%	4.6%	3%	1.1%	0.91%	0.5%	0.5%	0.15%
Dec 2025	30.1%	20.1%	30.1%	4%	3.3%	2.7%	4%	2.8%	1%	0.81%	0.54%	0.44%	0.13%
Jan 2026	27.3%	22.4%	33.2%	3.7%	2%	2.5%	3.7%	2.5%	0.96%	0.74%	0.49%	0.49%	0.15%
Feb 2026	34.7%	19.1%	28.5%	3.8%	2.1%	2.6%	3.8%	2.6%	0.96%	0.77%	0.51%	0.42%	0.12%
Mar 2026	47.4%	17.4%	17.4%	4.3%	2.3%	2.3%	3.5%	2.4%	1.1%	0.7%	0.57%	0.47%	0.14%
Apr 2026	45.4%	20.4%	13.7%	4.1%	3.4%	3.4%	4.1%	2.7%	1%	0.83%	0.45%	0.45%	0.16%
May 2026	50.1%	18.5%	10.1%	4.5%	4.5%	3.7%	3%	2.5%	1.1%	0.74%	0.5%	0.5%	0.15%
Jun 2026	50.8%	18.7%	8.4%	4.6%	4.6%	3.8%	3.8%	2.7%	0.98%	0.75%	0.41%	0.41%	0.15%
Jul 2026	54.7%	16.5%	7.4%	4.9%	4.1%	3.3%	3.3%	2.7%	1.1%	0.81%	0.44%	0.44%	0.36%
Aug 2026	51.9%	19.1%	5.7%	4.7%	4.7%	3.8%	4.7%	2.5%	1%	0.77%	0.42%	0.51%	0.15%
Sep 2026	54.1%	19.9%	6%	4.9%	4%	3.3%	2.7%	2.2%	1%	0.8%	0.54%	0.36%	0.19%

How has the Mr. Cooper and Truist comparison changed over the last 12 months?

3 findings

Mr. Cooper was ahead of Truist in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Mr. Cooper’s share of searches among mortgage lenders in the United States moved from 29% to 6%, and its estimated monthly branded searches moved from 673K to 135K.
Across the 12 months ending September 2026, Truist’s share of searches among mortgage lenders in the United States moved from 0.78% to 0.8%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for United States mortgage lenders in September 2026?

1 change

Estimated monthly branded searches for Mr. Cooper in the United States fell 79.9% over 12 measured months, from 673K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mr. Cooper’s and Truist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.