Ally Bank vs U.S. Bank:Which is more popular?
In September 2026, U.S. Bank had more branded searches than Ally Bank among banks in the United States. U.S. Bank had about 3.4 million branded searches, while Ally Bank had 368,000. U.S. Bank made up 7% of all bank searches we track, and Ally Bank accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about banks, Ally Bank appeared in two of the five answers and U.S. Bank in one. Ally Bank was mentioned before U.S. Bank in every answer that named either.
Who do people search for more?
U.S. Bank, about 9 searches for every 1 for Ally Bank
Who does AI mention more?
Ally Bank, mentioned in 2 of 5 answers, U.S. Bank in 1
Who does AI recommend more?
Ally Bank, named ahead of U.S. Bank in 2 of 2 answers
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ally Bank was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. U.S. Bank was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ally Bank was listed before U.S. Bank in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chase1st
Bank of America2nd
Capital One3rd- Ally Bank4th
Wells Fargo5th
Citi6th- U.S. Bank7th
PNC Bank–
Truist–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use for checking in the US?”
Asked ChatGPT
“What are the best banks in the US?”
Asked ChatGPT
“What's the best big bank in the US for a checking account?”
Searched Google, AI Overview
“checking account”
Searched Google, AI Overview
“bank accounts”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Share of searches by month for U.S. Bank, Ally Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wells Fargo | Capital One | Bank of America | Chase | PNC Bank | U.S. Bank | Citi | Truist | Ally Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 16.1% | 19.6% | 16.1% | 8.6% | 5.9% | 4.8% | 4% | 0.79% |
| Nov 2025 | 22.4% | 18.5% | 18.5% | 15.1% | 8% | 6.8% | 5.5% | 4.5% | 0.74% |
| Dec 2025 | 24.1% | 16.2% | 19.6% | 16.2% | 8.6% | 5.9% | 4.8% | 4% | 0.65% |
| Jan 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| Feb 2026 | 22.3% | 18.4% | 18.4% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.74% |
| Mar 2026 | 24.3% | 16.3% | 19.8% | 16.3% | 7.6% | 6% | 4.9% | 4% | 0.8% |
| Apr 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| May 2026 | 21.8% | 17.9% | 17.9% | 17.9% | 8.3% | 5.4% | 5.4% | 4.4% | 0.88% |
| Jun 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Jul 2026 | 22.3% | 18.3% | 18.3% | 15% | 9.7% | 5.5% | 5.5% | 4.5% | 0.9% |
| Aug 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Sep 2026 | 23.3% | 19.2% | 15.7% | 15.7% | 8.9% | 7% | 5.7% | 3.8% | 0.77% |
How has the Ally Bank and U.S. Bank comparison changed over the last 12 months?
3 findings
- U.S. Bank was ahead of Ally Bank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ally Bank’s share of searches among banks in the United States moved from 0.79% to 0.77%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, U.S. Bank’s share of searches among banks in the United States moved from 5.9% to 7%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for United States banks in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ally Bank’s and U.S. Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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