Brandwave

Chase vs U.S. Bank:Which is more popular?

In September 2026, Chase had more branded searches than U.S. Bank among banks in the United States. Chase had about 7.5 million branded searches, while U.S. Bank had 3.4 million. Chase made up 15.7% of all bank searches we track, and U.S. Bank accounted for 7%. When we asked ChatGPT and Google AI Overviews about banks, Chase appeared in four of the five answers and U.S. Bank in one. Chase was mentioned before U.S. Bank in every answer.

Among banks in the United States in September 2026

Who do people search for more?

Chase, about 2 searches for every 1 for U.S. Bank

Chase 7.5M searchesU.S. Bank 3.4M searches

Who does AI mention more?

Chase, mentioned in 4 of 5 answers, U.S. Bank in 1

Chase in 4 of 5U.S. Bank in 1 of 5

Who does AI recommend more?

Chase, named ahead of U.S. Bank in every answer

Chase first in 4U.S. Bank never first

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. U.S. Bank was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chase was listed before U.S. Bank in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. Bank of America2nd
  3. Capital One3rd
  4. Ally Bank4th
  5. Wells Fargo5th
  6. Citi6th
  7. U.S. Bank7th
  8. PNC Bank–
  9. Truist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Chase or U.S. Bank more popular in search?

This chart shows how often people search Google for Chase and U.S. Bank by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in United States.

Chase and U.S. Bank among banks in the United States, by month

Share of searches by month for Chase, U.S. Bank. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneBank of AmericaChasePNC BankU.S. BankCitiTruistAlly Bank
Oct 202524%16.1%19.6%16.1%8.6%5.9%4.8%4%0.79%
Nov 202522.4%18.5%18.5%15.1%8%6.8%5.5%4.5%0.74%
Dec 202524.1%16.2%19.6%16.2%8.6%5.9%4.8%4%0.65%
Jan 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
Feb 202622.3%18.4%18.4%15%8.5%6.7%5.5%4.5%0.74%
Mar 202624.3%16.3%19.8%16.3%7.6%6%4.9%4%0.8%
Apr 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
May 202621.8%17.9%17.9%17.9%8.3%5.4%5.4%4.4%0.88%
Jun 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Jul 202622.3%18.3%18.3%15%9.7%5.5%5.5%4.5%0.9%
Aug 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Sep 202623.3%19.2%15.7%15.7%8.9%7%5.7%3.8%0.77%

How has the Chase and U.S. Bank comparison changed over the last 12 months?

3 findings
  • Chase was ahead of U.S. Bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chase’s share of searches among banks in the United States moved from 16.1% to 15.7%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
  • Across the 12 months ending September 2026, U.S. Bank’s share of searches among banks in the United States moved from 5.9% to 7%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for United States banks in September 2026?

2 changes

  1. In September 2026, U.S. Bank gained share of searches among banks in the United States, from 6.4% to 7%.

  2. In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chase’s and U.S. Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chase

1 branded search term

  • chase bank

U.S. Bank

1 branded search term

  • us bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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