How popular isServiceNow?
In September 2026, people searched for ServiceNow by name about 20 times in the United States, a 33.3% decrease from the previous year. These searches made up 0.03% of all United States government CRM platform searches, placing ServiceNow eighth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about government CRM platforms, ServiceNow appeared in two of the five answers and was the fourth most recommended of the eight.
ServiceNow is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.
Tyler TechnologiesShare of searches 44.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AccelaShare of searches 29.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CivicPlusShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GranicusShare of searches 10.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ServiceNowShare of searches 0.03%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow ServiceNow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top government CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Dynamics 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Granicus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ServiceNow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GovPilot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tyler Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Accela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CivicPlus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about government CRM platforms
5 answers
Asked ChatGPT
“Which government CRM should I use in the US?”
Asked ChatGPT
“What are the best government CRMs in the US?”
Asked ChatGPT
“What's the best government CRM in the US for a council team?”
Searched Google, AI Overview
“government crm”
Searched Google, AI Overview
“government crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Which government CRM platforms compete with ServiceNow?
Share of searches by month for Tyler Technologies, Accela, CivicPlus, Granicus, ServiceNow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyler Technologies | Accela | CivicPlus | Granicus | GovPilot | Salesforce | Microsoft Dynamics 365 | ServiceNow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 25.6% | 14% | 11.5% | 1.4% | 0.55% | 0.01% | 0.04% |
| Nov 2025 | 46.9% | 25.6% | 14% | 11.4% | 1.5% | 0.55% | 0.02% | 0.05% |
| Dec 2025 | 56.9% | 20.8% | 11.4% | 9.3% | 1.2% | 0.45% | 0.01% | 0.04% |
| Jan 2026 | 46.2% | 25.3% | 16.9% | 9.2% | 1.8% | 0.54% | 0.01% | 0.04% |
| Feb 2026 | 47.7% | 26.1% | 14.3% | 9.5% | 1.9% | 0.46% | 0.01% | 0.04% |
| Mar 2026 | 50.3% | 22.5% | 15% | 10.1% | 1.6% | 0.48% | 0.01% | 0.05% |
| Apr 2026 | 43.8% | 29.3% | 16% | 8.7% | 1.7% | 0.42% | 0.01% | 0.04% |
| May 2026 | 47.5% | 26% | 14.2% | 9.5% | 2.3% | 0.46% | 0.01% | 0.03% |
| Jun 2026 | 44.9% | 30.1% | 13.4% | 8.9% | 2.2% | 0.43% | 0.01% | 0.04% |
| Jul 2026 | 46.9% | 25.6% | 14% | 11.5% | 1.4% | 0.45% | 0.01% | 0.03% |
| Aug 2026 | 46.7% | 25.5% | 14% | 11.4% | 1.8% | 0.45% | 0.03% | 0.01% |
| Sep 2026 | 44.2% | 29.6% | 13.2% | 10.8% | 1.7% | 0.35% | 0.04% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 33.1K | +0.06% | -2.5 points | |
| 2, held 2nd | 29.6% | 22.2K | +22.7% | +4.1 points | |
| 3, held 3rd | 13.2% | 9.9K | 0% | -0.8 points | |
| 4, held 4th | 10.8% | 8.1K | 0% | -0.6 points | |
| 5, held 5th | 1.7% | 1.3K | 0% | -0.1 points | |
| 6, held 6th | 0.35% | 260 | -18.8% | -0.1 points | |
| 7, held 7th | 0.04% | 30 | +50% | 0 points | |
| 8, held 8th | 0.03% | 20 | +100% | 0 points |
44.2%
Held 1st. 33.1K estimated branded searches, +0.06% vs prior month. Share -2.5 points.
2.
Accela29.6%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +4.1 points.
13.2%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Granicus10.8%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
GovPilot1.7%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.35%
Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
0.04%
Held 7th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
0.03%
Held 8th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare popularity between ServiceNow and its closest rivals
How has branded search demand for ServiceNow changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ServiceNow in the United States fell from 30 to 20.
- Across the 12 months ending September 2026, ServiceNow fell from 7th to 8th among government CRM platforms in the United States.
How did search popularity change for United States government CRM platforms in September 2026?
6 changes
In September 2026, Accela gained share of searches among government CRM platforms in the United States, from 25.5% to 29.6%.
In September 2026, Tyler Technologies lost share of searches among government CRM platforms in the United States, from 46.7% to 44.2%.
In September 2026, CivicPlus lost share of searches among government CRM platforms in the United States, from 14% to 13.2%.
In September 2026, Granicus lost share of searches among government CRM platforms in the United States, from 11.4% to 10.8%.
Estimated monthly branded searches for Microsoft Dynamics 365 in the United States rose 200% over 12 measured months, from 10 to 30 in September 2026.
Estimated monthly branded searches for GovPilot in the United States rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are ServiceNow’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- servicenow public sector
Do you work for ServiceNow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is ServiceNow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.