Salesforce vs ServiceNow:Which is more popular?
In September 2026, Salesforce had more branded searches than ServiceNow among government CRM platforms in the United States. Salesforce had about 260 branded searches, while ServiceNow had 20. Salesforce made up 0.35% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about government CRM platforms, Salesforce appeared in all five answers and ServiceNow in two. Salesforce was mentioned before ServiceNow in every answer.
Who do people search for more?
Salesforce, about 13 searches for every 1 for ServiceNow
Who does AI mention more?
Salesforce, mentioned in every answer we collected
Who does AI recommend more?
Salesforce, named ahead of ServiceNow in every answer
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Top government CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salesforce appeared in all five answers. ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Salesforce was listed before ServiceNow in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Dynamics 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Granicus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ServiceNow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GovPilot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tyler Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Accela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CivicPlus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about government CRM platforms
5 answers
Asked ChatGPT
“Which government CRM should I use in the US?”
Asked ChatGPT
“What are the best government CRMs in the US?”
Asked ChatGPT
“What's the best government CRM in the US for a council team?”
Searched Google, AI Overview
“government crm”
Searched Google, AI Overview
“government crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Salesforce or ServiceNow more popular in search?
This chart shows how often people search Google for Salesforce and ServiceNow by name. Each line represents a brand's share of searches for all eight government CRM platforms we track, month by month, from searches in United States.
Share of searches by month for Salesforce, ServiceNow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyler Technologies | Accela | CivicPlus | Granicus | GovPilot | Salesforce | Microsoft Dynamics 365 | ServiceNow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 25.6% | 14% | 11.5% | 1.4% | 0.55% | 0.01% | 0.04% |
| Nov 2025 | 46.9% | 25.6% | 14% | 11.4% | 1.5% | 0.55% | 0.02% | 0.05% |
| Dec 2025 | 56.9% | 20.8% | 11.4% | 9.3% | 1.2% | 0.45% | 0.01% | 0.04% |
| Jan 2026 | 46.2% | 25.3% | 16.9% | 9.2% | 1.8% | 0.54% | 0.01% | 0.04% |
| Feb 2026 | 47.7% | 26.1% | 14.3% | 9.5% | 1.9% | 0.46% | 0.01% | 0.04% |
| Mar 2026 | 50.3% | 22.5% | 15% | 10.1% | 1.6% | 0.48% | 0.01% | 0.05% |
| Apr 2026 | 43.8% | 29.3% | 16% | 8.7% | 1.7% | 0.42% | 0.01% | 0.04% |
| May 2026 | 47.5% | 26% | 14.2% | 9.5% | 2.3% | 0.46% | 0.01% | 0.03% |
| Jun 2026 | 44.9% | 30.1% | 13.4% | 8.9% | 2.2% | 0.43% | 0.01% | 0.04% |
| Jul 2026 | 46.9% | 25.6% | 14% | 11.5% | 1.4% | 0.45% | 0.01% | 0.03% |
| Aug 2026 | 46.7% | 25.5% | 14% | 11.4% | 1.8% | 0.45% | 0.03% | 0.01% |
| Sep 2026 | 44.2% | 29.6% | 13.2% | 10.8% | 1.7% | 0.35% | 0.04% | 0.03% |
How has the Salesforce and ServiceNow comparison changed over the last 12 months?
3 findings
- Salesforce was ahead of ServiceNow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Salesforce’s share of searches among government CRM platforms in the United States moved from 0.55% to 0.35%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among government CRM platforms in the United States moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for United States government CRM platforms in September 2026?
2 changes
Estimated monthly branded searches for Salesforce in the United States fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
Estimated monthly branded searches for ServiceNow in the United States fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Salesforce’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Salesforce
1 branded search term
- salesforce government cloud
ServiceNow
1 branded search term
- servicenow public sector
Other head-to-heads among government CRM platforms
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