Brandwave

Microsoft Dynamics 365 vs ServiceNow:Which is more popular?

In September 2026, Microsoft Dynamics 365 had more branded searches than ServiceNow among government CRM platforms in the United States. Microsoft Dynamics 365 had about 30 branded searches, while ServiceNow had 20. Microsoft Dynamics 365 made up 0.04% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about government CRM platforms, Microsoft Dynamics 365 appeared in four of the five answers and ServiceNow in two. Microsoft Dynamics 365 was mentioned before ServiceNow in every answer.

Among government CRM platforms in the United States in September 2026

Who do people search for more?

Microsoft Dynamics 365, about 50% more searches than ServiceNow

Microsoft Dynamics 365 30 searchesServiceNow 20 searches

Who does AI mention more?

Microsoft Dynamics 365, mentioned in 4 of 5 answers, ServiceNow in 2

Microsoft Dynamics 365 in 4 of 5ServiceNow in 2 of 5

Who does AI recommend more?

Microsoft Dynamics 365, named ahead of ServiceNow in every answer

Microsoft Dynamics 365 first in 4ServiceNow never first

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Top government CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Dynamics 365 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Dynamics 365 was listed before ServiceNow in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salesforce1st
  2. Microsoft Dynamics 3652nd
  3. Granicus3rd
  4. ServiceNow4th
  5. GovPilot5th
  6. Tyler Technologies–
  7. Accela–
  8. CivicPlus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Dynamics 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Granicus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ServiceNow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GovPilot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tyler Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Accela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CivicPlus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about government CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Microsoft Dynamics 365 or ServiceNow more popular in search?

This chart shows how often people search Google for Microsoft Dynamics 365 and ServiceNow by name. Each line represents a brand's share of searches for all eight government CRM platforms we track, month by month, from searches in United States.

Microsoft Dynamics 365 and ServiceNow among government CRM platforms in the United States, by month

Share of searches by month for Microsoft Dynamics 365, ServiceNow. The figures are in the table below the chart.

View monthly share of searches table
MonthTyler TechnologiesAccelaCivicPlusGranicusGovPilotSalesforceMicrosoft Dynamics 365ServiceNow
Oct 202546.9%25.6%14%11.5%1.4%0.55%0.01%0.04%
Nov 202546.9%25.6%14%11.4%1.5%0.55%0.02%0.05%
Dec 202556.9%20.8%11.4%9.3%1.2%0.45%0.01%0.04%
Jan 202646.2%25.3%16.9%9.2%1.8%0.54%0.01%0.04%
Feb 202647.7%26.1%14.3%9.5%1.9%0.46%0.01%0.04%
Mar 202650.3%22.5%15%10.1%1.6%0.48%0.01%0.05%
Apr 202643.8%29.3%16%8.7%1.7%0.42%0.01%0.04%
May 202647.5%26%14.2%9.5%2.3%0.46%0.01%0.03%
Jun 202644.9%30.1%13.4%8.9%2.2%0.43%0.01%0.04%
Jul 202646.9%25.6%14%11.5%1.4%0.45%0.01%0.03%
Aug 202646.7%25.5%14%11.4%1.8%0.45%0.03%0.01%
Sep 202644.2%29.6%13.2%10.8%1.7%0.35%0.04%0.03%

How has the Microsoft Dynamics 365 and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for United States government CRM platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for Microsoft Dynamics 365 in the United States rose 200% over 12 measured months, from 10 to 30 in September 2026.

  2. Estimated monthly branded searches for ServiceNow in the United States fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365

1 branded search term

  • dynamics 365 government

ServiceNow

1 branded search term

  • servicenow public sector

How the Brand Demand Index is measured

Other head-to-heads among government CRM platforms

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