Brandwave

CivicPlus vs ServiceNow:Which is more popular?

In September 2026, CivicPlus had more branded searches than ServiceNow among government CRM platforms in the United States. CivicPlus had about 9,900 branded searches, while ServiceNow had 20. CivicPlus made up 13.2% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about government CRM platforms, ServiceNow appeared in two of the five answers and CivicPlus in none.

Among government CRM platforms in the United States in September 2026

Who do people search for more?

CivicPlus, about 495 searches for every 1 for ServiceNow

CivicPlus 9.9K searchesServiceNow 20 searches

Who does AI mention more?

ServiceNow, mentioned in 2 of 5 answers, CivicPlus in 0

ServiceNow in 2 of 5CivicPlus in 0 of 5

Who does AI recommend more?

ServiceNow, the only one of the two named

ServiceNow first in 2CivicPlus never named

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Top government CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CivicPlus did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salesforce1st
  2. Microsoft Dynamics 3652nd
  3. Granicus3rd
  4. ServiceNow4th
  5. GovPilot5th
  6. Tyler Technologies–
  7. Accela–
  8. CivicPlus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Dynamics 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Granicus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ServiceNow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GovPilot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tyler Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Accela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CivicPlus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about government CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is CivicPlus or ServiceNow more popular in search?

This chart shows how often people search Google for CivicPlus and ServiceNow by name. Each line represents a brand's share of searches for all eight government CRM platforms we track, month by month, from searches in United States.

CivicPlus and ServiceNow among government CRM platforms in the United States, by month

Share of searches by month for CivicPlus, ServiceNow. The figures are in the table below the chart.

View monthly share of searches table
MonthTyler TechnologiesAccelaCivicPlusGranicusGovPilotSalesforceMicrosoft Dynamics 365ServiceNow
Oct 202546.9%25.6%14%11.5%1.4%0.55%0.01%0.04%
Nov 202546.9%25.6%14%11.4%1.5%0.55%0.02%0.05%
Dec 202556.9%20.8%11.4%9.3%1.2%0.45%0.01%0.04%
Jan 202646.2%25.3%16.9%9.2%1.8%0.54%0.01%0.04%
Feb 202647.7%26.1%14.3%9.5%1.9%0.46%0.01%0.04%
Mar 202650.3%22.5%15%10.1%1.6%0.48%0.01%0.05%
Apr 202643.8%29.3%16%8.7%1.7%0.42%0.01%0.04%
May 202647.5%26%14.2%9.5%2.3%0.46%0.01%0.03%
Jun 202644.9%30.1%13.4%8.9%2.2%0.43%0.01%0.04%
Jul 202646.9%25.6%14%11.5%1.4%0.45%0.01%0.03%
Aug 202646.7%25.5%14%11.4%1.8%0.45%0.03%0.01%
Sep 202644.2%29.6%13.2%10.8%1.7%0.35%0.04%0.03%

How has the CivicPlus and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for United States government CRM platforms in September 2026?

2 changes
  1. In September 2026, CivicPlus lost share of searches among government CRM platforms in the United States, from 14% to 13.2%.

  2. Estimated monthly branded searches for ServiceNow in the United States fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CivicPlus’ and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CivicPlus

1 branded search term

  • civicplus

ServiceNow

1 branded search term

  • servicenow public sector

How the Brand Demand Index is measured

Other head-to-heads among government CRM platforms

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