How popular isPedigree?
In September 2026, people searched for Pedigree by name about 27,100 times in the United States, about the same as the previous year. These searches made up 4.4% of all United States dog food brand searches, placing Pedigree ninth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about dog food brands, Pedigree appeared in one of the five answers and was the fourth most recommended of the 15.
Pedigree is the ninth most searched of 15 competitors and the fourth most recommended in AI answers.
PurinaShare of searches 21.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
The Farmer's DogShare of searches 14.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Open FarmShare of searches 9.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Royal CaninShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PedigreeShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pedigree was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pedigree is the fourth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hill's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Farmer's Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Open Farm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pedigree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blue Buffalo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ollie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spot & Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orijen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“Which dog food should I buy?”
Asked ChatGPT
“What are the best dog food brands?”
Asked ChatGPT
“What is the healthiest dog food?”
Searched Google, AI Overview
“dog food”
Searched Google, AI Overview
“best dog food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which dog food brands compete with Pedigree?
Share of searches by month for Purina, The Farmer's Dog, Open Farm, Royal Canin, Blue Buffalo, Ollie, Spot & Tango, Hill's, Pedigree, Orijen, Acana, Stella & Chewy’s. The figures are in the table below the chart.
View monthly share of searches table
| Month | Purina | The Farmer's Dog | Open Farm | Royal Canin | Blue Buffalo | Ollie | Spot & Tango | Hill's | Pedigree | Orijen | Acana | Stella & Chewy’s | Merrick | Taste of the Wild | Farmina |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 6.7% | 8.1% | 12.2% | 8.1% | 4.5% | 1.3% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 22.7% | 18.5% | 6.8% | 6.8% | 12.4% | 8.3% | 4.5% | 1.4% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% |
| Dec 2025 | 22.5% | 15% | 6.7% | 10.1% | 12.3% | 8.2% | 3.7% | 1.6% | 3.7% | 4.5% | 3% | 3% | 2.5% | 1.6% | 1.3% |
| Jan 2026 | 20.7% | 16.9% | 6.2% | 9.3% | 11.4% | 9.3% | 6.2% | 1.5% | 3.4% | 4.2% | 2.8% | 2.8% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 20.2% | 16.5% | 7.4% | 9.1% | 11.1% | 9.1% | 6.1% | 2.7% | 3.3% | 4.1% | 2.7% | 2.7% | 2.2% | 1.5% | 1.5% |
| Mar 2026 | 18.9% | 15.4% | 8.5% | 10.4% | 8.5% | 8.5% | 6.9% | 4.6% | 3.8% | 4.6% | 2.5% | 2.5% | 2.1% | 1.4% | 1.4% |
| Apr 2026 | 18.3% | 14.9% | 8.2% | 12.3% | 10.1% | 6.7% | 6.7% | 3.7% | 3% | 6.7% | 2.5% | 2.5% | 1.6% | 1.6% | 1.1% |
| May 2026 | 18.5% | 15.1% | 8.3% | 10.1% | 10.1% | 6.8% | 5.5% | 4.5% | 3.7% | 6.8% | 3% | 2.5% | 1.7% | 1.4% | 2% |
| Jun 2026 | 20.1% | 16.4% | 7.4% | 11% | 9% | 7.4% | 6% | 4.9% | 4% | 4% | 2.7% | 2.2% | 1.8% | 1.5% | 1.5% |
| Jul 2026 | 19.9% | 16.2% | 8.9% | 10.9% | 8.9% | 7.3% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1.8% | 1.5% | 1.5% |
| Aug 2026 | 22.8% | 15.2% | 8.4% | 10.2% | 8.4% | 6.9% | 6.9% | 4.6% | 3.8% | 3.1% | 2.5% | 2.5% | 2% | 1.4% | 1.4% |
| Sep 2026 | 21.7% | 14.5% | 9.7% | 9.7% | 8% | 6.5% | 6.5% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 1.9% | 1.6% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.7% | 135K | -18.2% | -1.2 points | |
| 2, held 2nd | 14.5% | 90.5K | -17.7% | -0.7 points | |
| 3, moved from 5th to 3rd | 9.7% | 60.5K | 0% | +1.3 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 60.5K | -18.2% | -0.5 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8% | 49.5K | -18.2% | -0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.5% | 40.5K | -18.2% | -0.3 points | |
| 7, held 7th | 6.5% | 40.5K | -18.2% | -0.3 points | |
| 8, held 8th | 5.3% | 33.1K | 0% | +0.7 points | |
| 9, held 9th | 4.4% | 27.1K | 0% | +0.6 points | |
| 10, held 10th | 3.6% | 22.2K | 0% | +0.5 points | |
| 11, held 11th | 2.9% | 18.1K | 0% | +0.4 points | |
| 12, held 12th | 2.4% | 14.8K | -18.2% | -0.1 points | |
| 13, held 13th | 1.9% | 12.1K | -18.2% | -0.1 points | |
| 14, moved from 15th to 14th | 1.6% | 9.9K | 0% | +0.2 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 1.3% | 8.1K | -18.2% | -0.1 pointsmoved from 14th to 15th |
1.
Purina21.7%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
14.5%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
9.7%
Moved from 5th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
9.7%
Moved from 3rd to 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
8%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.
Ollie6.5%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.5%
Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Hill's5.3%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
9.
Pedigree4.4%
Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
10.
Orijen3.6%
Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
11.
Acana2.9%
Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.4%
Held 12th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
13.
Merrick1.9%
Held 13th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
1.6%
Moved from 15th to 14th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
15.
Farmina1.3%
Moved from 14th to 15th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Pedigree and its closest rivals
Every comparison with Pedigree
14 comparisons
- Blue Buffalo vs Pedigree
- Hill's vs Pedigree
- Ollie vs Pedigree
- Open Farm vs Pedigree
- Pedigree vs Purina
- Pedigree vs Royal Canin
- Pedigree vs Spot & Tango
- Pedigree vs The Farmer's Dog
- Orijen vs Pedigree
- Acana vs Pedigree
- Pedigree vs Stella & Chewy’s
- Merrick vs Pedigree
- Pedigree vs Taste of the Wild
- Farmina vs Pedigree
How has branded search demand for Pedigree changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pedigree in the United States held steady at 27.1K.
- Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United States increased from 3.6% to 4.4%.
- Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United States peaked at 4.4% in September 2026 and was lowest at 3% in April 2026.
How did search popularity change for United States dog food brands in September 2026?
6 changes
In September 2026, Open Farm overtook Royal Canin and Blue Buffalo to rank 3rd among dog food brands in the United States, with 9.7% of the searches.
In September 2026, Hill's gained share of searches among dog food brands in the United States, from 4.6% to 5.3%.
In September 2026, Pedigree gained share of searches among dog food brands in the United States, from 3.8% to 4.4%.
In September 2026, Purina lost share of searches among dog food brands in the United States, from 22.8% to 21.7%.
In September 2026, The Farmer's Dog lost share of searches among dog food brands in the United States, from 15.2% to 14.5%.
In September 2026, Royal Canin lost share of searches among dog food brands in the United States, from 10.2% to 9.7%.
How are Pedigree’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pedigree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pedigree dog food
Who owns Pedigree?
Pedigree is owned by 
Mars. Brandwave also tracks 
Banfield Pet Hospital, 
BluePearl Pet Hospital, 
M&M's, Royal Canin, 
Sheba, 
Snickers, 
Starburst, 
Twix and 
VCA Animal Hospitals, owned by the same company, in the United States.
Do you work for Pedigree? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pedigree your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.