Pedigree vs Taste of the Wild:Which is more popular?
In September 2026, Pedigree had more branded searches than Taste of the Wild among dog food brands in the United States. Pedigree had about 27,100 branded searches, while Taste of the Wild had 9,900. Pedigree made up 4.4% of all dog food brand searches we track, and Taste of the Wild accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about dog food brands, Pedigree appeared in one of the five answers and Taste of the Wild in none.
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Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pedigree was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Taste of the Wild did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hill's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Farmer's Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Open Farm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pedigree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blue Buffalo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ollie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spot & Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taste of the Wild0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“Which dog food should I buy?”
Asked ChatGPT
“What are the best dog food brands?”
Asked ChatGPT
“What is the healthiest dog food?”
Searched Google, AI Overview
“dog food”
Searched Google, AI Overview
“best dog food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Pedigree or Taste of the Wild more popular in search?
This chart shows how often people search Google for Pedigree and Taste of the Wild by name. Each line represents a brand's share of searches for all 15 dog food brands we track, month by month, from searches in United States.
Share of searches by month for Pedigree, Taste of the Wild. The figures are in the table below the chart.
View monthly share of searches table
| Month | Purina | The Farmer's Dog | Open Farm | Royal Canin | Blue Buffalo | Ollie | Spot & Tango | Hill's | Pedigree | Orijen | Acana | Stella & Chewy’s | Merrick | Taste of the Wild | Farmina |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 6.7% | 8.1% | 12.2% | 8.1% | 4.5% | 1.3% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 22.7% | 18.5% | 6.8% | 6.8% | 12.4% | 8.3% | 4.5% | 1.4% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% |
| Dec 2025 | 22.5% | 15% | 6.7% | 10.1% | 12.3% | 8.2% | 3.7% | 1.6% | 3.7% | 4.5% | 3% | 3% | 2.5% | 1.6% | 1.3% |
| Jan 2026 | 20.7% | 16.9% | 6.2% | 9.3% | 11.4% | 9.3% | 6.2% | 1.5% | 3.4% | 4.2% | 2.8% | 2.8% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 20.2% | 16.5% | 7.4% | 9.1% | 11.1% | 9.1% | 6.1% | 2.7% | 3.3% | 4.1% | 2.7% | 2.7% | 2.2% | 1.5% | 1.5% |
| Mar 2026 | 18.9% | 15.4% | 8.5% | 10.4% | 8.5% | 8.5% | 6.9% | 4.6% | 3.8% | 4.6% | 2.5% | 2.5% | 2.1% | 1.4% | 1.4% |
| Apr 2026 | 18.3% | 14.9% | 8.2% | 12.3% | 10.1% | 6.7% | 6.7% | 3.7% | 3% | 6.7% | 2.5% | 2.5% | 1.6% | 1.6% | 1.1% |
| May 2026 | 18.5% | 15.1% | 8.3% | 10.1% | 10.1% | 6.8% | 5.5% | 4.5% | 3.7% | 6.8% | 3% | 2.5% | 1.7% | 1.4% | 2% |
| Jun 2026 | 20.1% | 16.4% | 7.4% | 11% | 9% | 7.4% | 6% | 4.9% | 4% | 4% | 2.7% | 2.2% | 1.8% | 1.5% | 1.5% |
| Jul 2026 | 19.9% | 16.2% | 8.9% | 10.9% | 8.9% | 7.3% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1.8% | 1.5% | 1.5% |
| Aug 2026 | 22.8% | 15.2% | 8.4% | 10.2% | 8.4% | 6.9% | 6.9% | 4.6% | 3.8% | 3.1% | 2.5% | 2.5% | 2% | 1.4% | 1.4% |
| Sep 2026 | 21.7% | 14.5% | 9.7% | 9.7% | 8% | 6.5% | 6.5% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 1.9% | 1.6% | 1.3% |
How has the Pedigree and Taste of the Wild comparison changed over the last 12 months?
3 findings
- Pedigree was ahead of Taste of the Wild in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United States moved from 3.6% to 4.4%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Taste of the Wild’s share of searches among dog food brands in the United States held steady at 1.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United States dog food brands in September 2026?
2 changes
In September 2026, Pedigree gained share of searches among dog food brands in the United States, from 3.8% to 4.4%.
In September 2026, Taste of the Wild rose from 15th to 14th among dog food brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pedigree’s and Taste of the Wild’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pedigree
1 branded search term
- pedigree dog food
Taste of the Wild
1 branded search term
- taste of the wild
Other head-to-heads among dog food brands
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