Dog food brands in the United States:Which are most popular?

Name: Dog food brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Purina was the most searched dog food brand in the United States, accounting for 21.7% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Purina showed up in every answer. Purina was recommended most often, coming first in three out of five responses.

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Top dog food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Purina appeared every time. Purina was recommended most often, coming first in three out of five answers. Hill's was second, and Royal Canin was third. Blue Buffalo, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Purina	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Royal Canin	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hill's	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
The Farmer's Dog	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Open Farm	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Pedigree	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Blue Buffalo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ollie	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Spot & Tango	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Orijen	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Acana	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Stella & Chewy’s	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Merrick	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Taste of the Wild	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Farmina	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hill's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Farmer's Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Open Farm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pedigree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blue Buffalo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ollie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spot & Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orijen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stella & Chewy’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merrick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taste of the Wild0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Farmina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog food brands

5 answers

Asked ChatGPT
“Which dog food should I buy?”
1. 1Purina
2. 2Hill's
3. 3Royal Canin
Asked ChatGPT
“What are the best dog food brands?”
1. 1Purina
2. 2Hill's
3. 3Royal Canin
Asked ChatGPT
“What is the healthiest dog food?”
1. 1Hill's
2. 2Purina
3. 3Royal Canin
Searched Google, AI Overview
“dog food”
Searched Google, AI Overview
“best dog food”
1. 1Royal Canin
2. 2Purina
3. 3Open Farm

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which dog food brands do people search for most?

This chart shows how often people search Google for each dog food brand by name. Each line represents a brand's share of searches for all 15 dog food brands we track, month by month, from searches in United States.

Share of searches among dog food brands in the United States, by month

Month	Purina	The Farmer's Dog	Open Farm	Royal Canin	Blue Buffalo	Ollie	Spot & Tango	Hill's	Pedigree	Orijen	Acana	Stella & Chewy’s	Merrick	Taste of the Wild	Farmina
Oct 2025	22.2%	18.2%	6.7%	8.1%	12.2%	8.1%	4.5%	1.3%	3.6%	3.6%	3%	3%	2.4%	1.6%	1.3%
Nov 2025	22.7%	18.5%	6.8%	6.8%	12.4%	8.3%	4.5%	1.4%	3.7%	3.7%	3%	3%	2%	1.7%	1.4%
Dec 2025	22.5%	15%	6.7%	10.1%	12.3%	8.2%	3.7%	1.6%	3.7%	4.5%	3%	3%	2.5%	1.6%	1.3%
Jan 2026	20.7%	16.9%	6.2%	9.3%	11.4%	9.3%	6.2%	1.5%	3.4%	4.2%	2.8%	2.8%	2.3%	1.9%	1.2%
Feb 2026	20.2%	16.5%	7.4%	9.1%	11.1%	9.1%	6.1%	2.7%	3.3%	4.1%	2.7%	2.7%	2.2%	1.5%	1.5%
Mar 2026	18.9%	15.4%	8.5%	10.4%	8.5%	8.5%	6.9%	4.6%	3.8%	4.6%	2.5%	2.5%	2.1%	1.4%	1.4%
Apr 2026	18.3%	14.9%	8.2%	12.3%	10.1%	6.7%	6.7%	3.7%	3%	6.7%	2.5%	2.5%	1.6%	1.6%	1.1%
May 2026	18.5%	15.1%	8.3%	10.1%	10.1%	6.8%	5.5%	4.5%	3.7%	6.8%	3%	2.5%	1.7%	1.4%	2%
Jun 2026	20.1%	16.4%	7.4%	11%	9%	7.4%	6%	4.9%	4%	4%	2.7%	2.2%	1.8%	1.5%	1.5%
Jul 2026	19.9%	16.2%	8.9%	10.9%	8.9%	7.3%	6%	4.9%	4%	3.3%	2.7%	2.2%	1.8%	1.5%	1.5%
Aug 2026	22.8%	15.2%	8.4%	10.2%	8.4%	6.9%	6.9%	4.6%	3.8%	3.1%	2.5%	2.5%	2%	1.4%	1.4%
Sep 2026	21.7%	14.5%	9.7%	9.7%	8%	6.5%	6.5%	5.3%	4.4%	3.6%	2.9%	2.4%	1.9%	1.6%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Purina Nestlé	21.7%	135K	-18.2%	-1.2 points
2, held 2nd	The Farmer's Dog	14.5%	90.5K	-17.7%	-0.7 points
3, moved from 5th to 3rd	Open Farm	9.7%	60.5K	0%	+1.3 pointsmoved from 5th to 3rd
4, moved from 3rd to 4th	Royal Canin Mars	9.7%	60.5K	-18.2%	-0.5 pointsmoved from 3rd to 4th
5, moved from 4th to 5th	Blue Buffalo	8%	49.5K	-18.2%	-0.4 pointsmoved from 4th to 5th
6, held 6th	Ollie	6.5%	40.5K	-18.2%	-0.3 points
7, held 7th	Spot & Tango	6.5%	40.5K	-18.2%	-0.3 points
8, held 8th	Hill's	5.3%	33.1K	0%	+0.7 points
9, held 9th	Pedigree Mars	4.4%	27.1K	0%	+0.6 points
10, held 10th	Orijen	3.6%	22.2K	0%	+0.5 points
11, held 11th	Acana	2.9%	18.1K	0%	+0.4 points
12, held 12th	Stella & Chewy’s	2.4%	14.8K	-18.2%	-0.1 points
13, held 13th	Merrick	1.9%	12.1K	-18.2%	-0.1 points
14, moved from 15th to 14th	Taste of the Wild	1.6%	9.9K	0%	+0.2 pointsmoved from 15th to 14th
15, moved from 14th to 15th	Farmina	1.3%	8.1K	-18.2%	-0.1 pointsmoved from 14th to 15th

1.Purina
21.7%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
2.The Farmer's Dog
14.5%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
3.Open Farm
9.7%
Moved from 5th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.Royal Canin
9.7%
Moved from 3rd to 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.Blue Buffalo
8%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.Ollie
6.5%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.Spot & Tango
6.5%
Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.Hill's
5.3%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
9.Pedigree
4.4%
Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
10.Orijen
3.6%
Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
11.Acana
2.9%
Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.Stella & Chewy’s
2.4%
Held 12th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
13.Merrick
1.9%
Held 13th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
14.Taste of the Wild
1.6%
Moved from 15th to 14th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
15.Farmina
1.3%
Moved from 14th to 15th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among dog food brands in the United States?

15 brands

In September 2026, Purina was the most searched among dog food brands in the United States, with an estimated 135K branded searches, 21.7% of all searches for the 15 we track. The Farmer's Dog is in 2nd place, 7.1 percentage points behind at 14.5%.

United States dog food brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Purina	22.2% → 21.7%	22.8%Aug 2026	18.3%Apr 2026	1st
The Farmer's Dog	18.2% → 14.5%	18.5%Nov 2025	14.5%Sep 2026	2nd
Open Farm	6.7% → 9.7%	9.7%Sep 2026	6.2%Jan 2026	6th → 3rd
Royal Canin	8.1% → 9.7%	12.3%Apr 2026	6.8%Nov 2025	5th → 4th
Blue Buffalo	12.2% → 8%	12.4%Nov 2025	8%Sep 2026	3rd → 5th
Ollie	8.1% → 6.5%	9.3%Jan 2026	6.5%Sep 2026	4th → 6th
Spot & Tango	4.5% → 6.5%	6.9%Mar 2026	3.7%Dec 2025	7th
Hill's	1.3% → 5.3%	5.3%Sep 2026	1.3%Oct 2025	15th → 8th
Pedigree	3.6% → 4.4%	4.4%Sep 2026	3%Apr 2026	9th
Orijen	3.6%	6.8%May 2026	3.1%Aug 2026	8th → 10th
Acana	3% → 2.9%	3%Nov 2025	2.5%Apr 2026	10th → 11th
Stella & Chewy’s	3% → 2.4%	3%Nov 2025	2.2%Jul 2026	11th → 12th
Merrick	2.4% → 1.9%	2.5%Dec 2025	1.6%Apr 2026	12th → 13th
Taste of the Wild	1.6%	1.9%Jan 2026	1.4%May 2026	13th → 14th
Farmina	1.3%	2%May 2026	1.1%Apr 2026	14th → 15th

Each finding as a sentence

Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United States decreased from 22.2% to 21.7%.
Across the 12 months ending September 2026, The Farmer's Dog’s share of searches among dog food brands in the United States decreased from 18.2% to 14.5%.
Across the 12 months ending September 2026, Open Farm’s share of searches among dog food brands in the United States increased from 6.7% to 9.7%.
Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United States increased from 8.1% to 9.7%.
Across the 12 months ending September 2026, Blue Buffalo’s share of searches among dog food brands in the United States decreased from 12.2% to 8%.
Across the 12 months ending September 2026, Ollie’s share of searches among dog food brands in the United States decreased from 8.1% to 6.5%.
Across the 12 months ending September 2026, Spot & Tango’s share of searches among dog food brands in the United States increased from 4.5% to 6.5%.
Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in the United States increased from 1.3% to 5.3%.
Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United States increased from 3.6% to 4.4%.
Across the 12 months ending September 2026, Stella & Chewy’s’ share of searches among dog food brands in the United States decreased from 3% to 2.4%.
Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United States peaked at 22.8% in August 2026 and was lowest at 18.3% in April 2026.
Across the 12 months ending September 2026, The Farmer's Dog’s share of searches among dog food brands in the United States peaked at 18.5% in November 2025 and was lowest at 14.5% in September 2026.
Across the 12 months ending September 2026, Open Farm’s share of searches among dog food brands in the United States peaked at 9.7% in September 2026 and was lowest at 6.2% in January 2026.
Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United States peaked at 12.3% in April 2026 and was lowest at 6.8% in November 2025.
Across the 12 months ending September 2026, Blue Buffalo’s share of searches among dog food brands in the United States peaked at 12.4% in November 2025 and was lowest at 8% in September 2026.
Across the 12 months ending September 2026, Ollie’s share of searches among dog food brands in the United States peaked at 9.3% in January 2026 and was lowest at 6.5% in September 2026.
Across the 12 months ending September 2026, Spot & Tango’s share of searches among dog food brands in the United States peaked at 6.9% in March 2026 and was lowest at 3.7% in December 2025.
Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United States peaked at 4.4% in September 2026 and was lowest at 3% in April 2026.
Across the 12 months ending September 2026, Orijen’s share of searches among dog food brands in the United States peaked at 6.8% in May 2026 and was lowest at 3.1% in August 2026.
Across the 12 months ending September 2026, Open Farm rose from 6th to 3rd among dog food brands in the United States.
Across the 12 months ending September 2026, Royal Canin rose from 5th to 4th among dog food brands in the United States.
Across the 12 months ending September 2026, Blue Buffalo fell from 3rd to 5th among dog food brands in the United States.
Across the 12 months ending September 2026, Ollie fell from 4th to 6th among dog food brands in the United States.
Across the 12 months ending September 2026, Hill's rose from 15th to 8th among dog food brands in the United States.
Across the 12 months ending September 2026, Orijen fell from 8th to 10th among dog food brands in the United States.
Across the 12 months ending September 2026, Acana fell from 10th to 11th among dog food brands in the United States.
Across the 12 months ending September 2026, Stella & Chewy’s fell from 11th to 12th among dog food brands in the United States.
Across the 12 months ending September 2026, Merrick fell from 12th to 13th among dog food brands in the United States.
Across the 12 months ending September 2026, Taste of the Wild fell from 13th to 14th among dog food brands in the United States.
Across the 12 months ending September 2026, Farmina fell from 14th to 15th among dog food brands in the United States.

How did search popularity change for United States dog food brands in September 2026?

8 changes

In September 2026, Open Farm overtook Royal Canin and Blue Buffalo to rank 3rd among dog food brands in the United States, with 9.7% of the searches.
In September 2026, Hill's gained share of searches among dog food brands in the United States, from 4.6% to 5.3%.
In September 2026, Pedigree gained share of searches among dog food brands in the United States, from 3.8% to 4.4%.
In September 2026, Purina lost share of searches among dog food brands in the United States, from 22.8% to 21.7%.
In September 2026, The Farmer's Dog lost share of searches among dog food brands in the United States, from 15.2% to 14.5%.
In September 2026, Royal Canin lost share of searches among dog food brands in the United States, from 10.2% to 9.7%.
Blue Buffalo’s share of searches among dog food brands in the United States has lost ground for 3 months in a row, from 9% to 8% in September 2026.
Ollie’s share of searches among dog food brands in the United States has lost ground for 3 months in a row, from 7.4% to 6.5% in September 2026.

How are branded searches counted for dog food brands?

15 search terms

Each brand's share of searches among dog food brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.