Brandwave

How popular isBanfield Pet Hospital in search?

In September 2026, people searched for Banfield Pet Hospital by name about 796,000 times in the United States, a 6.5% decrease from the previous year. These searches made up 60.6% of all United States veterinary hospital chain searches, placing Banfield Pet Hospital first out of five chains.

Share of searches, September 2026
  1. Banfield Pet Hospital60.6%
  2. BluePearl Pet Hospital17.2%
  3. Vetco Total Care11.5%
  4. VCA Animal Hospitals6.9%
  5. Veterinary Emergency Group3.8%
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Which veterinary hospital chains compete with Banfield Pet Hospital?

Banfield Pet Hospital against veterinary hospital chains in the United States, by month

Share of searches by month for Banfield Pet Hospital, BluePearl Pet Hospital, Vetco Total Care, VCA Animal Hospitals, Veterinary Emergency Group. The figures are in the table below the chart.

View monthly share of searches table
MonthBanfield Pet HospitalBluePearl Pet HospitalVetco Total CareVCA Animal HospitalsVeterinary Emergency Group
Oct 202559.4%15.7%7%6.3%11.5%
Nov 202559%14.5%7.6%6.7%12.2%
Dec 202560.5%14.9%7.5%6.9%10.3%
Jan 202660.1%13.9%8.9%6.8%10.2%
Feb 202659.8%15.9%8.5%6.4%9.5%
Mar 202663%14.6%9.4%5.9%7.2%
Apr 202662.7%14.5%9.7%5.8%7.1%
May 202658.7%16.6%12.6%6.7%5.5%
Jun 202658.7%16.6%12.6%6.7%5.5%
Jul 202658.7%16.6%12.6%6.7%5.5%
Aug 202659.3%16.8%12.7%6.7%4.5%
Sep 202660.6%17.2%11.5%6.9%3.8%

  1. 1.Banfield Pet Hospital

    60.6%

    Held 1st. 796K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.BluePearl Pet Hospital

    17.2%

    Held 2nd. 226K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Vetco Total Care

    11.5%

    Held 3rd. 151K estimated branded searches, -11.4% vs prior month. Share -1.2 points.

  4. 4.VCA Animal Hospitals

    6.9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Veterinary Emergency Group

    3.8%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

Compare search popularity between Banfield Pet Hospital and its closest rivals

Every comparison with Banfield Pet Hospital

4 comparisons

How has branded search demand for Banfield Pet Hospital changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Banfield Pet Hospital in the United States fell from 851K to 796K.
  • Across the 12 months ending September 2026, Banfield Pet Hospital’s share of searches among veterinary hospital chains in the United States increased from 59.4% to 60.6%.
  • Across the 12 months ending September 2026, Banfield Pet Hospital’s share of searches among veterinary hospital chains in the United States peaked at 63% in March 2026 and was lowest at 58.7% in May 2026.

How did search popularity change for United States veterinary hospital chains in September 2026?

3 changes

  1. In September 2026, Banfield Pet Hospital gained share of searches among veterinary hospital chains in the United States, from 59.3% to 60.6%.

  2. In September 2026, Vetco Total Care lost share of searches among veterinary hospital chains in the United States, from 12.7% to 11.5%.

  3. In September 2026, Veterinary Emergency Group lost share of searches among veterinary hospital chains in the United States, from 4.5% to 3.8%.

How are Banfield Pet Hospital’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Banfield Pet Hospital’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • banfield
  • banfield pet hospital

How the Brand Demand Index is measured

Who owns Banfield Pet Hospital?

Banfield Pet Hospital is owned by Mars. Brandwave also tracks BluePearl Pet Hospital and VCA Animal Hospitals, owned by the same company, in the United States.

Do you work for Banfield Pet Hospital? To request corrections or removal please contact us via our support page and we will be happy to assist.

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