How popular isSheba?
In September 2026, people searched for Sheba by name about 22,200 times in the United States, a 22.7% increase from the previous year. These searches made up 7.8% of all United States cat food brand searches, placing Sheba eighth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about cat food brands, Sheba did not appear in any of the answers.
Sheba is the eighth most searched of 15 competitors and not listed in any AI answer.
SmallsShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
FriskiesShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Fancy FeastShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
IamsShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
ShebaShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cat food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sheba did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Royal Canin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Purina Pro Plan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Purina ONE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smalls1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fancy Feast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Iams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meow Mix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blue Buffalo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat food brands
5 answers
Asked ChatGPT
“What's the best cat food?”
Asked ChatGPT
“Which cat food do vets recommend?”
Asked ChatGPT
“Is fresh cat food better than kibble?”
Searched Google, AI Overview
“cat food”
Searched Google, AI Overview
“best cat food”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which cat food brands compete with Sheba?
Share of searches by month for Smalls, Friskies, Fancy Feast, Iams, Meow Mix, Purina ONE, Royal Canin, Sheba, Blue Buffalo, Purina Pro Plan, Tiki Cat, Hill's, Wellness, Weruva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smalls | Friskies | Fancy Feast | Iams | Meow Mix | Purina ONE | Royal Canin | Sheba | Blue Buffalo | Purina Pro Plan | Tiki Cat | Hill's | Wellness | Weruva | 9Lives |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 7.9% | 6.4% | 6.4% | 6.4% | 6.4% | 11.7% | 5.2% | 6.4% | 11.7% | 3.5% | 0.84% | 2.3% | 2.3% | 0.84% |
| Nov 2025 | 18.3% | 6.7% | 5.5% | 6.7% | 6.7% | 6.7% | 12.2% | 5.5% | 6.7% | 15% | 3.7% | 0.88% | 2.4% | 2.4% | 0.73% |
| Dec 2025 | 19% | 7% | 5.7% | 7% | 5.7% | 7% | 12.7% | 5.7% | 7% | 12.7% | 3.8% | 0.91% | 2.8% | 2.5% | 0.75% |
| Jan 2026 | 19.7% | 7.2% | 5.9% | 5.9% | 5.9% | 5.9% | 10.8% | 5.9% | 5.9% | 16.1% | 3.9% | 0.96% | 2.6% | 2.6% | 0.77% |
| Feb 2026 | 19.9% | 7.3% | 6% | 7.3% | 6% | 6% | 10.9% | 6% | 7.3% | 13.3% | 3.3% | 1.2% | 2.4% | 2.2% | 0.96% |
| Mar 2026 | 21.8% | 8% | 5.3% | 6.6% | 5.3% | 6.6% | 8% | 5.3% | 6.6% | 14.6% | 3.6% | 2.4% | 3.1% | 1.9% | 0.86% |
| Apr 2026 | 23.1% | 8.5% | 5.7% | 5.7% | 5.7% | 5.7% | 6.9% | 5.7% | 5.7% | 15.5% | 3.8% | 2.5% | 2.1% | 2.5% | 1.1% |
| May 2026 | 22.2% | 8.1% | 5.4% | 5.4% | 5.4% | 6.7% | 8.1% | 6.7% | 5.4% | 14.9% | 3.6% | 2.4% | 2% | 2.4% | 1.1% |
| Jun 2026 | 16.9% | 7.6% | 6.2% | 7.6% | 6.2% | 9.2% | 9.2% | 7.6% | 6.2% | 11.3% | 4.1% | 2.8% | 2.3% | 2.2% | 0.82% |
| Jul 2026 | 16.3% | 7.3% | 6% | 7.3% | 6% | 8.9% | 10.9% | 7.3% | 6% | 10.9% | 4% | 3.3% | 2.4% | 2.7% | 0.79% |
| Aug 2026 | 16.1% | 8.8% | 7.2% | 7.2% | 7.2% | 8.8% | 7.2% | 7.2% | 5.9% | 10.7% | 4.8% | 3.2% | 2.4% | 2.6% | 0.78% |
| Sep 2026 | 17.3% | 9.5% | 7.8% | 7.8% | 7.8% | 7.8% | 7.8% | 7.8% | 6.3% | 6.3% | 5.2% | 2.8% | 2.6% | 2.3% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 17.3% | 49.5K | 0% | +1.3 points | |
| 2, moved from 3rd to 2nd | 9.5% | 27.1K | 0% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 5th to 3rd | 7.8% | 22.2K | 0% | +0.6 pointsmoved from 5th to 3rd | |
| 4, moved from 6th to 4th | 7.8% | 22.2K | 0% | +0.6 pointsmoved from 6th to 4th | |
| 5, moved from 7th to 5th | 7.8% | 22.2K | 0% | +0.6 pointsmoved from 7th to 5th | |
| 6, moved from 4th to 6th | 7.8% | 22.2K | -18.1% | -1 pointsmoved from 4th to 6th | |
| 7, moved from 8th to 7th | 7.8% | 22.2K | 0% | +0.6 pointsmoved from 8th to 7th | |
| 8, moved from 9th to 8th | 7.8% | 22.2K | 0% | +0.6 pointsmoved from 9th to 8th | |
| 9, moved from 10th to 9th | 6.3% | 18.1K | 0% | +0.5 pointsmoved from 10th to 9th | |
| 10, moved from 2nd to 10th | 6.3% | 18.1K | -45.3% | -4.4 pointsmoved from 2nd to 10th | |
| 11, held 11th | 5.2% | 14.8K | 0% | +0.4 points | |
| 12, held 12th | 2.8% | 8.1K | -18.2% | -0.4 points | |
| 13, moved from 14th to 13th | 2.6% | 7.3K | 0% | +0.2 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 2.3% | 6.6K | -18.5% | -0.3 pointsmoved from 13th to 14th | |
| 15, held 15th | 1% | 2.9K | +20.8% | +0.2 points |
1.
Smalls17.3%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Friskies9.5%
Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
7.8%
Moved from 5th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Iams7.8%
Moved from 6th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Meow Mix7.8%
Moved from 7th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.8%
Moved from 4th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1 points.
7.8%
Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
Sheba7.8%
Moved from 9th to 8th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.3%
Moved from 10th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.3%
Moved from 2nd to 10th. 18.1K estimated branded searches, -45.3% vs prior month. Share -4.4 points.
11.
Tiki Cat5.2%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.
Hill's2.8%
Held 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
13.
Wellness2.6%
Moved from 14th to 13th. 7.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.
Weruva2.3%
Moved from 13th to 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
15.
9Lives1%
Held 15th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.
Compare popularity between Sheba and its closest rivals
Every comparison with Sheba
14 comparisons
How has branded search demand for Sheba changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sheba in the United States rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Sheba’s share of searches among cat food brands in the United States increased from 5.2% to 7.8%.
- Across the 12 months ending September 2026, Sheba rose from 10th to 8th among cat food brands in the United States.
How did search popularity change for United States cat food brands in September 2026?
6 changes
In September 2026, Friskies overtook Purina Pro Plan to rank 2nd among cat food brands in the United States, with 9.5% of the searches.
In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches.
In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches.
In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches.
In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches.
In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches.
How are Sheba’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sheba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sheba cat food
Who owns Sheba?
Sheba is owned by 
Mars. Brandwave also tracks 
Banfield Pet Hospital, 
BluePearl Pet Hospital, 
M&M's, 
Pedigree, Royal Canin, 
Snickers, 
Starburst, 
Twix and 
VCA Animal Hospitals, owned by the same company, in the United States.
Do you work for Sheba? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sheba your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.