Brandwave

Purina ONE vs Sheba:Which is more popular?

In September 2026, Purina ONE and Sheba were level in searches among cat food brands in the United States, with an estimated 22.2K branded searches each, at 7.8% of the total each. When we asked ChatGPT and Google AI Overviews about cat food brands, Purina ONE appeared in two of the five answers and Sheba in none.

Among cat food brands in the United States in September 2026

Who do people search for more?

Purina ONE and Sheba are searched for about as often as each other.

Purina ONE 22.2K searchesSheba 22.2K searches

Who does AI mention more?

Purina ONE, mentioned in 2 of 5 answers, Sheba in 0

Purina ONE in 2 of 5Sheba in 0 of 5

Who does AI recommend more?

Purina ONE, the only one of the two named

Purina ONE first in 2Sheba never named

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purina ONE was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sheba did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hill's1st
  2. Purina Pro Plan2nd
  3. Royal Canin3rd
  4. Smalls4th
  5. Fancy Feast4th
  6. Purina ONE6th
  7. Weruva7th
  8. Blue Buffalo8th
  9. Iams9th
  10. +2 more
  11. Sheba–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina Pro Plan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina ONE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smalls1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fancy Feast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meow Mix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Buffalo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sheba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Purina ONE or Sheba more popular in search?

This chart shows how often people search Google for Purina ONE and Sheba by name. Each line represents a brand's share of searches for all 15 cat food brands we track, month by month, from searches in United States.

Purina ONE and Sheba among cat food brands in the United States, by month

Share of searches by month for Purina ONE, Sheba. The figures are in the table below the chart.

View monthly share of searches table
MonthSmallsFriskiesFancy FeastIamsMeow MixPurina ONERoyal CaninShebaBlue BuffaloPurina Pro PlanTiki CatHill'sWellnessWeruva9Lives
Oct 202521.4%7.9%6.4%6.4%6.4%6.4%11.7%5.2%6.4%11.7%3.5%0.84%2.3%2.3%0.84%
Nov 202518.3%6.7%5.5%6.7%6.7%6.7%12.2%5.5%6.7%15%3.7%0.88%2.4%2.4%0.73%
Dec 202519%7%5.7%7%5.7%7%12.7%5.7%7%12.7%3.8%0.91%2.8%2.5%0.75%
Jan 202619.7%7.2%5.9%5.9%5.9%5.9%10.8%5.9%5.9%16.1%3.9%0.96%2.6%2.6%0.77%
Feb 202619.9%7.3%6%7.3%6%6%10.9%6%7.3%13.3%3.3%1.2%2.4%2.2%0.96%
Mar 202621.8%8%5.3%6.6%5.3%6.6%8%5.3%6.6%14.6%3.6%2.4%3.1%1.9%0.86%
Apr 202623.1%8.5%5.7%5.7%5.7%5.7%6.9%5.7%5.7%15.5%3.8%2.5%2.1%2.5%1.1%
May 202622.2%8.1%5.4%5.4%5.4%6.7%8.1%6.7%5.4%14.9%3.6%2.4%2%2.4%1.1%
Jun 202616.9%7.6%6.2%7.6%6.2%9.2%9.2%7.6%6.2%11.3%4.1%2.8%2.3%2.2%0.82%
Jul 202616.3%7.3%6%7.3%6%8.9%10.9%7.3%6%10.9%4%3.3%2.4%2.7%0.79%
Aug 202616.1%8.8%7.2%7.2%7.2%8.8%7.2%7.2%5.9%10.7%4.8%3.2%2.4%2.6%0.78%
Sep 202617.3%9.5%7.8%7.8%7.8%7.8%7.8%7.8%6.3%6.3%5.2%2.8%2.6%2.3%1%

How has the Purina ONE and Sheba comparison changed over the last 12 months?

3 findings
  • Purina ONE was ahead of Sheba in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Purina ONE’s share of searches among cat food brands in the United States moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Sheba’s share of searches among cat food brands in the United States moved from 5.2% to 7.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for United States cat food brands in September 2026?

5 changes
  1. In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches.

  2. In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches.

  3. In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches.

  4. In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches.

  5. In September 2026, Purina ONE lost share of searches among cat food brands in the United States, from 8.8% to 7.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Purina ONE’s and Sheba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Purina ONE

1 branded search term

  • purina one cat food

Sheba

1 branded search term

  • sheba cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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