Brandwave

Fancy Feast vs Sheba:Which is more popular?

In September 2026, Fancy Feast and Sheba were level in searches among cat food brands in the United States, with an estimated 22.2K branded searches each, at 7.8% of the total each. When we asked ChatGPT and Google AI Overviews about cat food brands, Fancy Feast appeared in one of the five answers and Sheba in none.

Among cat food brands in the United States in September 2026

Who do people search for more?

Fancy Feast and Sheba are searched for about as often as each other.

Fancy Feast 22.2K searchesSheba 22.2K searches

Who does AI mention more?

Fancy Feast, mentioned in 1 of 5 answers, Sheba in 0

Fancy Feast in 1 of 5Sheba in 0 of 5

Follow Fancy Feast vs Sheba and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fancy Feast was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sheba did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hill's1st
  2. Purina Pro Plan2nd
  3. Royal Canin3rd
  4. Smalls4th
  5. Fancy Feast4th
  6. Purina ONE6th
  7. Weruva7th
  8. Blue Buffalo8th
  9. Iams9th
  10. +2 more
  11. Sheba–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina Pro Plan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina ONE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smalls1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fancy Feast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meow Mix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Buffalo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sheba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Fancy Feast or Sheba more popular in search?

This chart shows how often people search Google for Fancy Feast and Sheba by name. Each line represents a brand's share of searches for all 15 cat food brands we track, month by month, from searches in United States.

Fancy Feast and Sheba among cat food brands in the United States, by month

Share of searches by month for Fancy Feast, Sheba. The figures are in the table below the chart.

View monthly share of searches table
MonthSmallsFriskiesFancy FeastIamsMeow MixPurina ONERoyal CaninShebaBlue BuffaloPurina Pro PlanTiki CatHill'sWellnessWeruva9Lives
Oct 202521.4%7.9%6.4%6.4%6.4%6.4%11.7%5.2%6.4%11.7%3.5%0.84%2.3%2.3%0.84%
Nov 202518.3%6.7%5.5%6.7%6.7%6.7%12.2%5.5%6.7%15%3.7%0.88%2.4%2.4%0.73%
Dec 202519%7%5.7%7%5.7%7%12.7%5.7%7%12.7%3.8%0.91%2.8%2.5%0.75%
Jan 202619.7%7.2%5.9%5.9%5.9%5.9%10.8%5.9%5.9%16.1%3.9%0.96%2.6%2.6%0.77%
Feb 202619.9%7.3%6%7.3%6%6%10.9%6%7.3%13.3%3.3%1.2%2.4%2.2%0.96%
Mar 202621.8%8%5.3%6.6%5.3%6.6%8%5.3%6.6%14.6%3.6%2.4%3.1%1.9%0.86%
Apr 202623.1%8.5%5.7%5.7%5.7%5.7%6.9%5.7%5.7%15.5%3.8%2.5%2.1%2.5%1.1%
May 202622.2%8.1%5.4%5.4%5.4%6.7%8.1%6.7%5.4%14.9%3.6%2.4%2%2.4%1.1%
Jun 202616.9%7.6%6.2%7.6%6.2%9.2%9.2%7.6%6.2%11.3%4.1%2.8%2.3%2.2%0.82%
Jul 202616.3%7.3%6%7.3%6%8.9%10.9%7.3%6%10.9%4%3.3%2.4%2.7%0.79%
Aug 202616.1%8.8%7.2%7.2%7.2%8.8%7.2%7.2%5.9%10.7%4.8%3.2%2.4%2.6%0.78%
Sep 202617.3%9.5%7.8%7.8%7.8%7.8%7.8%7.8%6.3%6.3%5.2%2.8%2.6%2.3%1%

How has the Fancy Feast and Sheba comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Sheba took it in May 2026.
  • Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in the United States moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Sheba’s share of searches among cat food brands in the United States moved from 5.2% to 7.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for United States cat food brands in September 2026?

2 changes

  1. In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches.

  2. In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fancy Feast’s and Sheba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fancy Feast

1 branded search term

  • fancy feast

Sheba

1 branded search term

  • sheba cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free