Brandwave

How popular isOnce Upon a Farm?

In September 2026, people searched for Once Upon a Farm by name about 49,500 times in the United States, a 45.3% decrease from the previous year. These searches made up 24.9% of all United States baby food brand searches, placing Once Upon a Farm second out of eight brands. When we asked both ChatGPT and Google AI Overviews about baby food brands, Once Upon a Farm appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Once Upon a Farm is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Little SpoonShare of searches 45.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Once Upon a FarmShare of searches 24.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. GerberShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Beech-NutShare of searches 7.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Serenity KidsShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Once Upon a Farm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Once Upon a Farm is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gerber1st
  2. Little Spoon2nd
  3. Serenity Kids3rd
  4. Earth's Best4th
  5. Once Upon a Farm5th
  6. Beech-Nut6th
  7. Cerebelly7th
  8. Plum Organics8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Serenity Kids4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Little Spoon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Once Upon a Farm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beech-Nut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cerebelly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about baby food brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which baby food brands compete with Once Upon a Farm?

Once Upon a Farm against baby food brands in the United States, by month

Share of searches by month for Little Spoon, Once Upon a Farm, Gerber, Beech-Nut, Serenity Kids, Cerebelly. The figures are in the table below the chart.

View monthly share of searches table
MonthLittle SpoonOnce Upon a FarmGerberBeech-NutSerenity KidsCerebellyEarth's BestPlum Organics
Oct 202535.4%35.4%13%5.8%4.7%3.2%1.7%0.74%
Nov 202535.4%35.4%13%5.8%4.7%3.2%1.7%0.91%
Dec 202536.3%29.6%16.2%7.3%4.9%3.2%1.8%0.78%
Jan 202643%28.9%12.9%5.8%4.7%2.6%1.4%0.63%
Feb 202629.8%44.4%13.3%4.9%4%2.2%0.95%0.53%
Mar 202643%28.9%12.9%5.8%4.7%2.6%1.4%0.63%
Apr 202640.6%27.2%14.9%6.6%5.4%3%1.6%0.72%
May 202643.1%23.6%15.8%7.1%5.8%2.6%1.4%0.76%
Jun 202644.9%24.6%13.5%7.3%4.9%2.7%1.4%0.65%
Jul 202642.1%23%18.9%6.9%4.6%2.5%1.4%0.61%
Aug 202640%26.7%17.9%6.5%4.4%2.4%1.6%0.57%
Sep 202645.6%24.9%11.2%7.5%5%3.3%1.8%0.66%

  1. 1.Little Spoon

    45.6%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.Once Upon a Farm

    24.9%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Gerber

    11.2%

    Held 3rd. 22.2K estimated branded searches, -45.2% vs prior month. Share -6.7 points.

  4. 4.Beech-Nut

    7.5%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Serenity Kids

    5%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Cerebelly

    3.3%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  7. 7.Earth's Best

    1.8%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Plum Organics

    0.66%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Once Upon a Farm and its closest rivals

Every comparison with Once Upon a Farm

7 comparisons

How has branded search demand for Once Upon a Farm changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Once Upon a Farm in the United States fell from 90.5K to 49.5K.
  • Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States decreased from 35.4% to 24.9%.
  • Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States peaked at 44.4% in February 2026 and was lowest at 23% in July 2026.

How did search popularity change for United States baby food brands in September 2026?

6 changes

  1. In September 2026, Little Spoon gained share of searches among baby food brands in the United States, from 40% to 45.6%.

  2. In September 2026, Cerebelly gained share of searches among baby food brands in the United States, from 2.4% to 3.3%.

  3. In September 2026, Beech-Nut gained share of searches among baby food brands in the United States, from 6.5% to 7.5%.

  4. In September 2026, Serenity Kids gained share of searches among baby food brands in the United States, from 4.4% to 5%.

  5. In September 2026, Gerber lost share of searches among baby food brands in the United States, from 17.9% to 11.2%.

  6. In September 2026, Once Upon a Farm lost share of searches among baby food brands in the United States, from 26.7% to 24.9%.

How are Once Upon a Farm’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Once Upon a Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • once upon a farm

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How the Brand Demand Index is measured

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