Baby food brands in the United States:Which are most popular?

Name: Baby food brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Little Spoon was the most searched baby food brand in the United States, accounting for 45.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Serenity Kids was mentioned most often, in four of the five answers. Gerber was recommended most often, coming first in one out of three responses that gave a list.

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Top baby food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Serenity Kids was mentioned most often, in four of the five answers. Gerber was recommended most often, coming first in one out of three answers that gave a list. Little Spoon was second, and Serenity Kids was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Serenity Kids	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Little Spoon	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Once Upon a Farm	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Gerber	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Earth's Best	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Beech-Nut	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Cerebelly	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Plum Organics	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Serenity Kids4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Little Spoon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Once Upon a Farm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gerber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Earth's Best2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beech-Nut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cerebelly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plum Organics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about baby food brands

5 answers

Asked ChatGPT
“What's the best baby food brand?”
Asked ChatGPT
“Which baby food pouches are healthiest?”
1. 1Serenity Kids
2. 2Once Upon a Farm
Asked ChatGPT
“Is fresh baby food delivery worth it?”
1. 1Little Spoon
Searched Google, AI Overview
“baby food”
Searched Google, AI Overview
“best baby food”

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which baby food brands do people search for most?

This chart shows how often people search Google for each baby food brand by name. Each line represents a brand's share of searches for all eight baby food brands we track, month by month, from searches in United States.

Share of searches among baby food brands in the United States, by month

Month	Little Spoon	Once Upon a Farm	Gerber	Beech-Nut	Serenity Kids	Cerebelly	Earth's Best	Plum Organics
Oct 2025	35.4%	35.4%	13%	5.8%	4.7%	3.2%	1.7%	0.74%
Nov 2025	35.4%	35.4%	13%	5.8%	4.7%	3.2%	1.7%	0.91%
Dec 2025	36.3%	29.6%	16.2%	7.3%	4.9%	3.2%	1.8%	0.78%
Jan 2026	43%	28.9%	12.9%	5.8%	4.7%	2.6%	1.4%	0.63%
Feb 2026	29.8%	44.4%	13.3%	4.9%	4%	2.2%	0.95%	0.53%
Mar 2026	43%	28.9%	12.9%	5.8%	4.7%	2.6%	1.4%	0.63%
Apr 2026	40.6%	27.2%	14.9%	6.6%	5.4%	3%	1.6%	0.72%
May 2026	43.1%	23.6%	15.8%	7.1%	5.8%	2.6%	1.4%	0.76%
Jun 2026	44.9%	24.6%	13.5%	7.3%	4.9%	2.7%	1.4%	0.65%
Jul 2026	42.1%	23%	18.9%	6.9%	4.6%	2.5%	1.4%	0.61%
Aug 2026	40%	26.7%	17.9%	6.5%	4.4%	2.4%	1.6%	0.57%
Sep 2026	45.6%	24.9%	11.2%	7.5%	5%	3.3%	1.8%	0.66%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Little Spoon	45.6%	90.5K	0%	+5.7 points
2, held 2nd	Once Upon a Farm	24.9%	49.5K	-18.2%	-1.8 points
3, held 3rd	Gerber Nestlé	11.2%	22.2K	-45.2%	-6.7 points
4, held 4th	Beech-Nut	7.5%	14.8K	0%	+0.9 points
5, held 5th	Serenity Kids	5%	9.9K	0%	+0.6 points
6, held 6th	Cerebelly	3.3%	6.6K	+22.2%	+0.9 points
7, held 7th	Earth's Best	1.8%	3.6K	0%	+0.2 points
8, held 8th	Plum Organics	0.66%	1.3K	0%	+0.1 points

1.Little Spoon
45.6%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +5.7 points.
2.Once Upon a Farm
24.9%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.Gerber
11.2%
Held 3rd. 22.2K estimated branded searches, -45.2% vs prior month. Share -6.7 points.
4.Beech-Nut
7.5%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.Serenity Kids
5%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.Cerebelly
3.3%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
7.Earth's Best
1.8%
Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.Plum Organics
0.66%
Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among baby food brands in the United States?

8 brands

In September 2026, Little Spoon was the most searched among baby food brands in the United States, with an estimated 90.5K branded searches, 45.6% of all searches for the eight we track. Once Upon a Farm is in 2nd place, 20.7 percentage points behind at 24.9%.

United States baby food brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Little Spoon	35.4% → 45.6%	45.6%Sep 2026	29.8%Feb 2026	1st
Once Upon a Farm	35.4% → 24.9%	44.4%Feb 2026	23%Jul 2026	2nd
Gerber	13% → 11.2%	18.9%Jul 2026	11.2%Sep 2026	3rd
Beech-Nut	5.8% → 7.5%	7.5%Sep 2026	4.9%Feb 2026	4th
Serenity Kids	4.7% → 5%	5.8%May 2026	4%Feb 2026	5th
Cerebelly	3.2% → 3.3%	3.3%Sep 2026	2.2%Feb 2026	6th
Earth's Best	1.7% → 1.8%	1.8%Sep 2026	0.95%Feb 2026	7th
Plum Organics	0.74% → 0.66%	0.91%Nov 2025	0.53%Feb 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Little Spoon’s share of searches among baby food brands in the United States increased from 35.4% to 45.6%.
Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States decreased from 35.4% to 24.9%.
Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in the United States decreased from 13% to 11.2%.
Across the 12 months ending September 2026, Beech-Nut’s share of searches among baby food brands in the United States increased from 5.8% to 7.5%.
Across the 12 months ending September 2026, Little Spoon’s share of searches among baby food brands in the United States peaked at 45.6% in September 2026 and was lowest at 29.8% in February 2026.
Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States peaked at 44.4% in February 2026 and was lowest at 23% in July 2026.
Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in the United States peaked at 18.9% in July 2026 and was lowest at 11.2% in September 2026.
Across the 12 months ending September 2026, Beech-Nut’s share of searches among baby food brands in the United States peaked at 7.5% in September 2026 and was lowest at 4.9% in February 2026.
Across the 12 months ending September 2026, Serenity Kids’ share of searches among baby food brands in the United States peaked at 5.8% in May 2026 and was lowest at 4% in February 2026.
Across the 12 months ending September 2026, Cerebelly’s share of searches among baby food brands in the United States peaked at 3.3% in September 2026 and was lowest at 2.2% in February 2026.
Across the 12 months ending September 2026, Serenity Kids, Cerebelly, Earth's Best and Plum Organics held steady: their share of searches among baby food brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States baby food brands in September 2026?

8 changes

In September 2026, Little Spoon gained share of searches among baby food brands in the United States, from 40% to 45.6%.
In September 2026, Cerebelly gained share of searches among baby food brands in the United States, from 2.4% to 3.3%.
In September 2026, Beech-Nut gained share of searches among baby food brands in the United States, from 6.5% to 7.5%.
In September 2026, Serenity Kids gained share of searches among baby food brands in the United States, from 4.4% to 5%.
In September 2026, Gerber lost share of searches among baby food brands in the United States, from 17.9% to 11.2%.
In September 2026, Once Upon a Farm lost share of searches among baby food brands in the United States, from 26.7% to 24.9%.
Estimated monthly branded searches for Plum Organics in the United States fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
Estimated monthly branded searches for Earth's Best in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted for baby food brands?

8 search terms

Each brand's share of searches among baby food brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.