Little Spoon vs Once Upon a Farm:Which is more popular?
In September 2026, Little Spoon had more branded searches than Once Upon a Farm among baby food brands in the United States. Little Spoon had about 90,500 branded searches, while Once Upon a Farm had 49,500. Little Spoon made up 45.6% of all baby food brand searches we track, and Once Upon a Farm accounted for 24.9%. When we asked ChatGPT and Google AI Overviews about baby food brands, Little Spoon and Once Upon a Farm each appeared in three of the five answers. Little Spoon was mentioned before Once Upon a Farm in two out of three answers.
Who do people search for more?
Little Spoon, about 83% more searches than Once Upon a Farm
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Little Spoon, named ahead of Once Upon a Farm in 2 of 3 answers
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Little Spoon was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Once Upon a Farm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Little Spoon was listed before Once Upon a Farm in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gerber1st- Little Spoon2nd
Serenity Kids3rd
Earth's Best4th
Once Upon a Farm5th
Beech-Nut6th
Cerebelly7th
Plum Organics8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Serenity Kids4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Little Spoon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Once Upon a Farm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gerber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Earth's Best2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beech-Nut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cerebelly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plum Organics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about baby food brands
5 answers
Asked ChatGPT
“What's the best baby food brand?”
Asked ChatGPT
“Which baby food pouches are healthiest?”
Asked ChatGPT
“Is fresh baby food delivery worth it?”
Searched Google, AI Overview
“baby food”
Searched Google, AI Overview
“best baby food”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Little Spoon or Once Upon a Farm more popular in search?
This chart shows how often people search Google for Little Spoon and Once Upon a Farm by name. Each line represents a brand's share of searches for all eight baby food brands we track, month by month, from searches in United States.
Share of searches by month for Little Spoon, Once Upon a Farm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Spoon | Once Upon a Farm | Gerber | Beech-Nut | Serenity Kids | Cerebelly | Earth's Best | Plum Organics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 13% | 5.8% | 4.7% | 3.2% | 1.7% | 0.74% |
| Nov 2025 | 35.4% | 35.4% | 13% | 5.8% | 4.7% | 3.2% | 1.7% | 0.91% |
| Dec 2025 | 36.3% | 29.6% | 16.2% | 7.3% | 4.9% | 3.2% | 1.8% | 0.78% |
| Jan 2026 | 43% | 28.9% | 12.9% | 5.8% | 4.7% | 2.6% | 1.4% | 0.63% |
| Feb 2026 | 29.8% | 44.4% | 13.3% | 4.9% | 4% | 2.2% | 0.95% | 0.53% |
| Mar 2026 | 43% | 28.9% | 12.9% | 5.8% | 4.7% | 2.6% | 1.4% | 0.63% |
| Apr 2026 | 40.6% | 27.2% | 14.9% | 6.6% | 5.4% | 3% | 1.6% | 0.72% |
| May 2026 | 43.1% | 23.6% | 15.8% | 7.1% | 5.8% | 2.6% | 1.4% | 0.76% |
| Jun 2026 | 44.9% | 24.6% | 13.5% | 7.3% | 4.9% | 2.7% | 1.4% | 0.65% |
| Jul 2026 | 42.1% | 23% | 18.9% | 6.9% | 4.6% | 2.5% | 1.4% | 0.61% |
| Aug 2026 | 40% | 26.7% | 17.9% | 6.5% | 4.4% | 2.4% | 1.6% | 0.57% |
| Sep 2026 | 45.6% | 24.9% | 11.2% | 7.5% | 5% | 3.3% | 1.8% | 0.66% |
How has the Little Spoon and Once Upon a Farm comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Once Upon a Farm took it in February 2026, Little Spoon took it in March 2026.
- Across the 12 months ending September 2026, Little Spoon’s share of searches among baby food brands in the United States moved from 35.4% to 45.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States moved from 35.4% to 24.9%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
How did search popularity change for United States baby food brands in September 2026?
2 changes
In September 2026, Little Spoon gained share of searches among baby food brands in the United States, from 40% to 45.6%.
In September 2026, Once Upon a Farm lost share of searches among baby food brands in the United States, from 26.7% to 24.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Little Spoon’s and Once Upon a Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Spoon
1 branded search term
- little spoon
Once Upon a Farm
1 branded search term
- once upon a farm
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