Brandwave

How popular isGerber?

In September 2026, people searched for Gerber by name about 24,800 times in the United States, a 31.7% decrease from the previous year. These searches made up 11.2% of all United States baby food brand searches, placing Gerber third out of eight brands. When we asked both ChatGPT and Google AI Overviews about baby food brands, Gerber appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Gerber is the third most searched of 8 competitors and the most recommended in AI answers.

  1. Little SpoonShare of searches 45.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Once Upon a FarmShare of searches 24.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. GerberShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Beech-NutShare of searches 7.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Serenity KidsShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gerber was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gerber is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gerber1st
  2. Little Spoon2nd
  3. Serenity Kids3rd
  4. Earth's Best4th
  5. Once Upon a Farm5th
  6. Beech-Nut6th
  7. Cerebelly7th
  8. Plum Organics8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Serenity Kids4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Little Spoon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Once Upon a Farm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beech-Nut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cerebelly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about baby food brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which baby food brands compete with Gerber?

Gerber against baby food brands in the United States, by month

Share of searches by month for Little Spoon, Once Upon a Farm, Gerber, Beech-Nut, Serenity Kids, Cerebelly. The figures are in the table below the chart.

View monthly share of searches table
MonthLittle SpoonOnce Upon a FarmGerberBeech-NutSerenity KidsCerebellyEarth's BestPlum Organics
Oct 202535.4%35.4%13%5.8%4.7%3.2%1.7%0.74%
Nov 202535.4%35.4%13%5.8%4.7%3.2%1.7%0.91%
Dec 202536.3%29.6%16.2%7.3%4.9%3.2%1.8%0.78%
Jan 202643%28.9%12.9%5.8%4.7%2.6%1.4%0.63%
Feb 202629.8%44.4%13.3%4.9%4%2.2%0.95%0.53%
Mar 202643%28.9%12.9%5.8%4.7%2.6%1.4%0.63%
Apr 202640.6%27.2%14.9%6.6%5.4%3%1.6%0.72%
May 202643.1%23.6%15.8%7.1%5.8%2.6%1.4%0.76%
Jun 202644.9%24.6%13.5%7.3%4.9%2.7%1.4%0.65%
Jul 202642.1%23%18.9%6.9%4.6%2.5%1.4%0.61%
Aug 202640%26.7%17.9%6.5%4.4%2.4%1.6%0.57%
Sep 202645.6%24.9%11.2%7.5%5%3.3%1.8%0.66%

  1. 1.Little Spoon

    45.6%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.Once Upon a Farm

    24.9%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Gerber

    11.2%

    Held 3rd. 22.2K estimated branded searches, -45.2% vs prior month. Share -6.7 points.

  4. 4.Beech-Nut

    7.5%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Serenity Kids

    5%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Cerebelly

    3.3%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  7. 7.Earth's Best

    1.8%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Plum Organics

    0.66%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Gerber and its closest rivals

Every comparison with Gerber

16 comparisons

How has branded search demand for Gerber changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gerber in the United States fell from 36.3K to 24.8K.
  • Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in the United States decreased from 13% to 11.2%.
  • Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in the United States peaked at 18.9% in July 2026 and was lowest at 11.2% in September 2026.

How did search popularity change for United States baby food brands in September 2026?

6 changes

  1. In September 2026, Little Spoon gained share of searches among baby food brands in the United States, from 40% to 45.6%.

  2. In September 2026, Cerebelly gained share of searches among baby food brands in the United States, from 2.4% to 3.3%.

  3. In September 2026, Beech-Nut gained share of searches among baby food brands in the United States, from 6.5% to 7.5%.

  4. In September 2026, Serenity Kids gained share of searches among baby food brands in the United States, from 4.4% to 5%.

  5. In September 2026, Gerber lost share of searches among baby food brands in the United States, from 17.9% to 11.2%.

  6. In September 2026, Once Upon a Farm lost share of searches among baby food brands in the United States, from 26.7% to 24.9%.

How are Gerber’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gerber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gerber baby food
  • gerber formula
  • gerber good start

How the Brand Demand Index is measured

Who owns Gerber?

Gerber is owned by Nestlé. Brandwave also tracks Purina, Coffee mate, Fancy Feast, Friskies, Purina ONE, Purina Pro Plan and Stouffer's, owned by the same company, in the United States.

Do you work for Gerber? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Gerber compete?

Gerber is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby formula brands10th of 110.66%Show ranking
Baby food brands3rd of 811.2%Shown above
Creator with pink hair and a pink jacket

Is Gerber your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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