Once Upon a Farm vs Plum Organics:Which is more popular?
In September 2026, Once Upon a Farm had more branded searches than Plum Organics among baby food brands in the United States. Once Upon a Farm had about 49,500 branded searches, while Plum Organics had 1,300. Once Upon a Farm made up 24.9% of all baby food brand searches we track, and Plum Organics accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about baby food brands, Once Upon a Farm appeared in three of the five answers and Plum Organics in one. Once Upon a Farm was mentioned before Plum Organics in two out of three answers.
Who do people search for more?
Once Upon a Farm, about 38 searches for every 1 for Plum Organics
Who does AI mention more?
Once Upon a Farm, mentioned in 3 of 5 answers, Plum Organics in 1
Who does AI recommend more?
Once Upon a Farm, named ahead of Plum Organics in 2 of 3 answers
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Once Upon a Farm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Plum Organics was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Once Upon a Farm was listed before Plum Organics in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gerber1st
Little Spoon2nd
Serenity Kids3rd
Earth's Best4th- Once Upon a Farm5th
Beech-Nut6th
Cerebelly7th
Plum Organics8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Serenity Kids4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Little Spoon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Once Upon a Farm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gerber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Earth's Best2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beech-Nut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cerebelly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plum Organics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about baby food brands
5 answers
Asked ChatGPT
“What's the best baby food brand?”
Asked ChatGPT
“Which baby food pouches are healthiest?”
Asked ChatGPT
“Is fresh baby food delivery worth it?”
Searched Google, AI Overview
“baby food”
Searched Google, AI Overview
“best baby food”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Once Upon a Farm or Plum Organics more popular in search?
This chart shows how often people search Google for Once Upon a Farm and Plum Organics by name. Each line represents a brand's share of searches for all eight baby food brands we track, month by month, from searches in United States.
Share of searches by month for Once Upon a Farm, Plum Organics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Spoon | Once Upon a Farm | Gerber | Beech-Nut | Serenity Kids | Cerebelly | Earth's Best | Plum Organics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 13% | 5.8% | 4.7% | 3.2% | 1.7% | 0.74% |
| Nov 2025 | 35.4% | 35.4% | 13% | 5.8% | 4.7% | 3.2% | 1.7% | 0.91% |
| Dec 2025 | 36.3% | 29.6% | 16.2% | 7.3% | 4.9% | 3.2% | 1.8% | 0.78% |
| Jan 2026 | 43% | 28.9% | 12.9% | 5.8% | 4.7% | 2.6% | 1.4% | 0.63% |
| Feb 2026 | 29.8% | 44.4% | 13.3% | 4.9% | 4% | 2.2% | 0.95% | 0.53% |
| Mar 2026 | 43% | 28.9% | 12.9% | 5.8% | 4.7% | 2.6% | 1.4% | 0.63% |
| Apr 2026 | 40.6% | 27.2% | 14.9% | 6.6% | 5.4% | 3% | 1.6% | 0.72% |
| May 2026 | 43.1% | 23.6% | 15.8% | 7.1% | 5.8% | 2.6% | 1.4% | 0.76% |
| Jun 2026 | 44.9% | 24.6% | 13.5% | 7.3% | 4.9% | 2.7% | 1.4% | 0.65% |
| Jul 2026 | 42.1% | 23% | 18.9% | 6.9% | 4.6% | 2.5% | 1.4% | 0.61% |
| Aug 2026 | 40% | 26.7% | 17.9% | 6.5% | 4.4% | 2.4% | 1.6% | 0.57% |
| Sep 2026 | 45.6% | 24.9% | 11.2% | 7.5% | 5% | 3.3% | 1.8% | 0.66% |
How has the Once Upon a Farm and Plum Organics comparison changed over the last 12 months?
3 findings
- Once Upon a Farm was ahead of Plum Organics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands in the United States moved from 35.4% to 24.9%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 12 months ending September 2026, Plum Organics’ share of searches among baby food brands in the United States moved from 0.74% to 0.66%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for United States baby food brands in September 2026?
2 changes
In September 2026, Once Upon a Farm lost share of searches among baby food brands in the United States, from 26.7% to 24.9%.
Estimated monthly branded searches for Plum Organics in the United States fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Once Upon a Farm’s and Plum Organics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Once Upon a Farm
1 branded search term
- once upon a farm
Plum Organics
1 branded search term
- plum organics
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