Brandwave

How popular isNeutrogena?

In September 2026, people searched for Neutrogena by name about 109,000 times in the United States, a 13% decrease from the previous year. These searches made up 5.5% of all United States sunscreen brand searches, placing Neutrogena eighth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in four of the five answers and was the fourth most recommended of the 14.

Search and AI answers in September 2026

Neutrogena is the eighth most searched of 14 competitors and the fourth most recommended in AI answers.

  1. Beauty of JoseonShare of searches 18.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. La Roche-PosayShare of searches 15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Banana BoatShare of searches 12.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. EltaMDShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. NeutrogenaShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+9 more

Neutrogena website (opens in a new tab)

Follow Neutrogena and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Neutrogena is the fourth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. Sun Bum–
  10. Coppertone–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which sunscreen brands compete with Neutrogena?

Neutrogena against sunscreen brands in the United States, by month

Share of searches by month for Beauty of Joseon, La Roche-Posay, Banana Boat, EltaMD, Supergoop!, Blue Lizard, Sun Bum, Neutrogena, CeraVe, Coppertone. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

  1. 1.Beauty of Joseon

    18.4%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +2.1 points.

  2. 2.La Roche-Posay

    15%

    Held 2nd. 49.5K estimated branded searches, -33.1% vs prior month. Share -1.2 points.

  3. 3.Banana Boat

    12.3%

    Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -1 points.

  4. 4.EltaMD

    12.3%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.4 points.

  5. 5.Supergoop!

    12.3%

    Moved from 6th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share +3.4 points.

  6. 6.Blue Lizard

    6.7%

    Moved from 5th to 6th. 22.2K estimated branded searches, -45.2% vs prior month. Share -2.1 points.

  7. 7.Sun Bum

    6.7%

    Moved from 8th to 7th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.5 points.

  8. 8.Neutrogena

    5.5%

    Moved from 7th to 8th. 18.1K estimated branded searches, -45.3% vs prior month. Share -1.8 points.

  9. 9.CeraVe

    4.5%

    Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  10. 10.Coppertone

    2%

    Moved from 11th to 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.2 points.

  11. 11.Hawaiian Tropic

    1.6%

    Moved from 10th to 11th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.5 points.

  12. 12.Australian Gold

    0.88%

    Held 12th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.

  13. 13.Aveeno

    0.88%

    Held 13th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.1 points.

  14. 14.Isntree

    0.73%

    Held 14th. 2.4K estimated branded searches, -45.5% vs prior month. Share -0.2 points.

Neutrogena, La Roche-Posay and CeraVe sell other things too, so only their searches that name this product count here, like “neutrogena sunscreen”.

Compare popularity between Neutrogena and its closest rivals

Every comparison with Neutrogena

25 comparisons

How has branded search demand for Neutrogena changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena in the United States fell from 125K to 109K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in the United States peaked at 7.3% in August 2026 and was lowest at 3.9% in November 2025.
  • Across the 12 months ending September 2026, Neutrogena fell from 7th to 8th among sunscreen brands in the United States.

How did search popularity change for United States sunscreen brands in September 2026?

6 changes

  1. In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.

  2. In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%.

  3. In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%.

  4. In September 2026, CeraVe gained share of searches among sunscreen brands in the United States, from 4% to 4.5%.

  5. In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%.

  6. In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.

How are Neutrogena’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neutrogena
  • neutrogena sunscreen

Do you work for Neutrogena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Neutrogena compete?

Neutrogena is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands12th of 154%Show ranking
Sunscreen brands8th of 145.5%Shown above
Creator with pink hair and a pink jacket

Is Neutrogena your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free