Sunscreen brands in the United States:Which are most popular?

Name: Sunscreen brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Beauty of Joseon was the most searched sunscreen brand in the United States, accounting for 18.4% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, Neutrogena was mentioned most often, in four of the five answers. EltaMD was recommended most often, coming first in one out of three responses that gave a list.

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Top sunscreen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned most often, in four of the five answers. EltaMD was recommended most often, coming first in one out of three answers that gave a list. La Roche-Posay was second, and Supergoop! was third. Beauty of Joseon, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Neutrogena	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
EltaMD	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
CeraVe	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
La Roche-Posay	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Supergoop!	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Banana Boat	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Blue Lizard	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Beauty of Joseon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sun Bum	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Coppertone	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hawaiian Tropic	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Australian Gold	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Aveeno	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Isntree	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Australian Gold0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isntree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunscreen brands

5 answers

Asked ChatGPT
“Which sunscreen should I buy?”
1. 1Neutrogena
2. 2CeraVe
3. 3Banana Boat
Asked ChatGPT
“What are the best sunscreen brands?”
1. 1La Roche-Posay
2. 2EltaMD
3. 3Neutrogena
4. 4CeraVe
5. 5Supergoop!
6. 6Blue Lizard
Asked ChatGPT
“What is the best sunscreen for your face?”
1. 1EltaMD
2. 2La Roche-Posay
3. 3CeraVe
4. 4Neutrogena
Searched Google, AI Overview
“sunscreen”
Searched Google, AI Overview
“sunscreen for face”
1. 1Supergoop!
2. 2EltaMD
3. 3Neutrogena

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which sunscreen brands do people search for most?

This chart shows how often people search Google for each sunscreen brand by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.

Share of searches among sunscreen brands in the United States, by month

Month	Beauty of Joseon	La Roche-Posay	Banana Boat	EltaMD	Supergoop!	Blue Lizard	Sun Bum	Neutrogena	CeraVe	Coppertone	Hawaiian Tropic	Australian Gold	Aveeno	Isntree
Oct 2025	16.9%	13.8%	20.6%	13.8%	11.3%	2.2%	6.2%	5%	3.4%	2.8%	1.5%	0.65%	0.99%	0.99%
Nov 2025	24%	13.1%	10.7%	16%	16%	1.7%	5.9%	3.9%	3.2%	1.7%	1.4%	0.52%	0.78%	0.94%
Dec 2025	21%	14.1%	14.1%	14.1%	14.1%	2.8%	6.3%	4.2%	3.4%	1.9%	1.9%	0.56%	0.83%	0.83%
Jan 2026	19.8%	13.2%	13.2%	13.2%	13.2%	4%	7.3%	4.8%	4%	2.2%	2.6%	0.78%	0.78%	0.95%
Feb 2026	18.4%	15%	15%	12.3%	12.3%	3.7%	6.7%	4.5%	4.5%	2%	3%	0.88%	0.88%	0.88%
Mar 2026	16.5%	13.5%	11%	11%	13.5%	6%	9%	6%	4%	1.8%	4%	1.5%	0.98%	0.98%
Apr 2026	16.3%	13.3%	10.9%	10.9%	13.3%	7.3%	8.9%	6%	4.9%	1.8%	3.3%	1.2%	1.2%	0.97%
May 2026	12.6%	12.6%	10.3%	8.4%	18.8%	10.3%	8.4%	5.7%	4.6%	1.4%	3.8%	1.4%	0.92%	0.61%
Jun 2026	14.4%	14.4%	9.7%	7.9%	9.7%	14.4%	9.7%	6.5%	4.3%	1.6%	3.6%	1.9%	1.1%	0.58%
Jul 2026	14.6%	14.6%	11.9%	8%	9.7%	14.6%	8%	6.5%	4.4%	1.9%	2.9%	1.6%	0.87%	0.58%
Aug 2026	16.2%	16.2%	13.3%	10.9%	8.9%	8.9%	7.3%	7.3%	4%	1.8%	2.2%	1.2%	0.97%	0.97%
Sep 2026	18.4%	15%	12.3%	12.3%	12.3%	6.7%	6.7%	5.5%	4.5%	2%	1.6%	0.88%	0.88%	0.73%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Beauty of Joseon	18.4%	60.5K	-18.2%	+2.1 points
2, held 2nd	La Roche-Posay	15%	49.5K	-33.1%	-1.2 points
3, held 3rd	Banana Boat	12.3%	40.5K	-33.1%	-1 points
4, held 4th	EltaMD Colgate-Palmolive	12.3%	40.5K	-18.2%	+1.4 points
5, moved from 6th to 5th	Supergoop!	12.3%	40.5K	0%	+3.4 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Blue Lizard	6.7%	22.2K	-45.2%	-2.1 pointsmoved from 5th to 6th
7, moved from 8th to 7th	Sun Bum SC Johnson	6.7%	22.2K	-32.9%	-0.5 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Neutrogena	5.5%	18.1K	-45.3%	-1.8 pointsmoved from 7th to 8th
9, held 9th	CeraVe	4.5%	14.8K	-18.2%	+0.5 points
10, moved from 11th to 10th	Coppertone	2%	6.6K	-18.5%	+0.2 pointsmoved from 11th to 10th
11, moved from 10th to 11th	Hawaiian Tropic	1.6%	5.4K	-45.5%	-0.5 pointsmoved from 10th to 11th
12, held 12th	Australian Gold	0.88%	2.9K	-46.3%	-0.3 points
13, held 13th	Aveeno	0.88%	2.9K	-34.1%	-0.1 points
14, held 14th	Isntree	0.73%	2.4K	-45.5%	-0.2 points

1.Beauty of Joseon
18.4%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +2.1 points.
2.La Roche-Posay
15%
Held 2nd. 49.5K estimated branded searches, -33.1% vs prior month. Share -1.2 points.
3.Banana Boat
12.3%
Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -1 points.
4.EltaMD
12.3%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.4 points.
5.Supergoop!
12.3%
Moved from 6th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share +3.4 points.
6.Blue Lizard
6.7%
Moved from 5th to 6th. 22.2K estimated branded searches, -45.2% vs prior month. Share -2.1 points.
7.Sun Bum
6.7%
Moved from 8th to 7th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.5 points.
8.Neutrogena
5.5%
Moved from 7th to 8th. 18.1K estimated branded searches, -45.3% vs prior month. Share -1.8 points.
9.CeraVe
4.5%
Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.5 points.
10.Coppertone
2%
Moved from 11th to 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
11.Hawaiian Tropic
1.6%
Moved from 10th to 11th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.5 points.
12.Australian Gold
0.88%
Held 12th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.
13.Aveeno
0.88%
Held 13th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.1 points.
14.Isntree
0.73%
Held 14th. 2.4K estimated branded searches, -45.5% vs prior month. Share -0.2 points.

La Roche-Posay, Neutrogena and CeraVe sell other things too, so only their searches that name this product count here, like “la roche posay sunscreen”.

Which brand is most popular in search among sunscreen brands in the United States?

14 brands

In September 2026, Beauty of Joseon was the most searched among sunscreen brands in the United States, with an estimated 60.5K branded searches, 18.4% of all searches for the 14 we track. La Roche-Posay is in 2nd place, 3.3 percentage points behind at 15%.

United States sunscreen brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Beauty of Joseon	16.9% → 18.4%	24%Nov 2025	12.6%May 2026	2nd → 1st
La Roche-Posay	13.8% → 15%	16.2%Aug 2026	12.6%May 2026	4th → 2nd
Banana Boat	20.6% → 12.3%	20.6%Oct 2025	9.7%Jun 2026	1st → 3rd
EltaMD	13.8% → 12.3%	16%Nov 2025	7.9%Jun 2026	3rd → 4th
Supergoop!	11.3% → 12.3%	18.8%May 2026	8.9%Aug 2026	5th
Blue Lizard	2.2% → 6.7%	14.6%Jul 2026	1.7%Nov 2025	10th → 6th
Sun Bum	6.2% → 6.7%	9.7%Jun 2026	5.9%Nov 2025	6th → 7th
Neutrogena	5% → 5.5%	7.3%Aug 2026	3.9%Nov 2025	7th → 8th
CeraVe	3.4% → 4.5%	4.9%Apr 2026	3.2%Nov 2025	8th → 9th
Coppertone	2.8% → 2%	2.8%Oct 2025	1.4%May 2026	9th → 10th
Hawaiian Tropic	1.5% → 1.6%	4%Mar 2026	1.4%Nov 2025	11th
Australian Gold	0.65% → 0.88%	1.9%Jun 2026	0.52%Nov 2025	14th → 12th
Aveeno	0.99% → 0.88%	1.2%Apr 2026	0.78%Nov 2025	12th → 13th
Isntree	0.99% → 0.73%	0.99%Oct 2025	0.58%Jun 2026	13th → 14th

Each finding as a sentence

Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among sunscreen brands in the United States increased from 16.9% to 18.4%.
Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United States increased from 13.8% to 15%.
Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in the United States decreased from 20.6% to 12.3%.
Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States decreased from 13.8% to 12.3%.
Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United States increased from 11.3% to 12.3%.
Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands in the United States increased from 2.2% to 6.7%.
Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States increased from 6.2% to 6.7%.
Across the 12 months ending September 2026, CeraVe’s share of searches among sunscreen brands in the United States increased from 3.4% to 4.5%.
Across the 12 months ending September 2026, Coppertone’s share of searches among sunscreen brands in the United States decreased from 2.8% to 2%.
Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among sunscreen brands in the United States peaked at 24% in November 2025 and was lowest at 12.6% in May 2026.
Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United States peaked at 16.2% in August 2026 and was lowest at 12.6% in May 2026.
Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in the United States peaked at 20.6% in October 2025 and was lowest at 9.7% in June 2026.
Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States peaked at 16% in November 2025 and was lowest at 7.9% in June 2026.
Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United States peaked at 18.8% in May 2026 and was lowest at 8.9% in August 2026.
Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands in the United States peaked at 14.6% in July 2026 and was lowest at 1.7% in November 2025.
Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States peaked at 9.7% in June 2026 and was lowest at 5.9% in November 2025.
Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in the United States peaked at 7.3% in August 2026 and was lowest at 3.9% in November 2025.
Across the 12 months ending September 2026, CeraVe’s share of searches among sunscreen brands in the United States peaked at 4.9% in April 2026 and was lowest at 3.2% in November 2025.
Across the 12 months ending September 2026, Coppertone’s share of searches among sunscreen brands in the United States peaked at 2.8% in October 2025 and was lowest at 1.4% in May 2026.
Across the 12 months ending September 2026, Hawaiian Tropic’s share of searches among sunscreen brands in the United States peaked at 4% in March 2026 and was lowest at 1.4% in November 2025.
Across the 12 months ending September 2026, Australian Gold’s share of searches among sunscreen brands in the United States peaked at 1.9% in June 2026 and was lowest at 0.52% in November 2025.
Across the 12 months ending September 2026, Beauty of Joseon rose from 2nd to 1st among sunscreen brands in the United States.
Across the 12 months ending September 2026, La Roche-Posay rose from 4th to 2nd among sunscreen brands in the United States.
Across the 12 months ending September 2026, Banana Boat fell from 1st to 3rd among sunscreen brands in the United States.
Across the 12 months ending September 2026, EltaMD fell from 3rd to 4th among sunscreen brands in the United States.
Across the 12 months ending September 2026, Blue Lizard rose from 10th to 6th among sunscreen brands in the United States.
Across the 12 months ending September 2026, Sun Bum fell from 6th to 7th among sunscreen brands in the United States.
Across the 12 months ending September 2026, Neutrogena fell from 7th to 8th among sunscreen brands in the United States.
Across the 12 months ending September 2026, CeraVe fell from 8th to 9th among sunscreen brands in the United States.
Across the 12 months ending September 2026, Coppertone fell from 9th to 10th among sunscreen brands in the United States.
Across the 12 months ending September 2026, Australian Gold rose from 14th to 12th among sunscreen brands in the United States.
Across the 12 months ending September 2026, Aveeno fell from 12th to 13th among sunscreen brands in the United States.
Across the 12 months ending September 2026, Isntree fell from 13th to 14th among sunscreen brands in the United States.
Across the 12 months ending September 2026, Hawaiian Tropic held steady: its share of searches among sunscreen brands in the United States moved less than 0.5 percentage points.

How did search popularity change for United States sunscreen brands in September 2026?

8 changes

In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.
In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%.
In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%.
In September 2026, CeraVe gained share of searches among sunscreen brands in the United States, from 4% to 4.5%.
In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%.
In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.
In September 2026, La Roche-Posay lost share of searches among sunscreen brands in the United States, from 16.2% to 15%.
In September 2026, Banana Boat lost share of searches among sunscreen brands in the United States, from 13.3% to 12.3%.

How are branded searches counted for sunscreen brands?

14 search terms

Each brand's share of searches among sunscreen brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.