EltaMD vs Supergoop!:Which is more popular?
In September 2026, EltaMD and Supergoop! were level in searches among sunscreen brands in the United States, with an estimated 40.5K branded searches each, at 12.3% of the total each. When we asked ChatGPT and Google AI Overviews about sunscreen brands, EltaMD appeared in three of the five answers and Supergoop! in two. EltaMD was mentioned before Supergoop! in two out of three answers.
Who do people search for more?
EltaMD and Supergoop! are searched for about as often as each other.
Who does AI mention more?
EltaMD, mentioned in 3 of 5 answers, Supergoop! in 2
Who does AI recommend more?
EltaMD, named ahead of Supergoop! in 2 of 3 answers
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Supergoop! was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. EltaMD was listed before Supergoop! in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sunscreen should I buy?”
Asked ChatGPT
“What are the best sunscreen brands?”
Asked ChatGPT
“What is the best sunscreen for your face?”
Searched Google, AI Overview
“sunscreen”
Searched Google, AI Overview
“sunscreen for face”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is EltaMD or Supergoop! more popular in search?
This chart shows how often people search Google for EltaMD and Supergoop! by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.
Share of searches by month for EltaMD, Supergoop!. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | La Roche-Posay | Banana Boat | EltaMD | Supergoop! | Blue Lizard | Sun Bum | Neutrogena | CeraVe | Coppertone | Hawaiian Tropic | Australian Gold | Aveeno | Isntree |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 13.8% | 20.6% | 13.8% | 11.3% | 2.2% | 6.2% | 5% | 3.4% | 2.8% | 1.5% | 0.65% | 0.99% | 0.99% |
| Nov 2025 | 24% | 13.1% | 10.7% | 16% | 16% | 1.7% | 5.9% | 3.9% | 3.2% | 1.7% | 1.4% | 0.52% | 0.78% | 0.94% |
| Dec 2025 | 21% | 14.1% | 14.1% | 14.1% | 14.1% | 2.8% | 6.3% | 4.2% | 3.4% | 1.9% | 1.9% | 0.56% | 0.83% | 0.83% |
| Jan 2026 | 19.8% | 13.2% | 13.2% | 13.2% | 13.2% | 4% | 7.3% | 4.8% | 4% | 2.2% | 2.6% | 0.78% | 0.78% | 0.95% |
| Feb 2026 | 18.4% | 15% | 15% | 12.3% | 12.3% | 3.7% | 6.7% | 4.5% | 4.5% | 2% | 3% | 0.88% | 0.88% | 0.88% |
| Mar 2026 | 16.5% | 13.5% | 11% | 11% | 13.5% | 6% | 9% | 6% | 4% | 1.8% | 4% | 1.5% | 0.98% | 0.98% |
| Apr 2026 | 16.3% | 13.3% | 10.9% | 10.9% | 13.3% | 7.3% | 8.9% | 6% | 4.9% | 1.8% | 3.3% | 1.2% | 1.2% | 0.97% |
| May 2026 | 12.6% | 12.6% | 10.3% | 8.4% | 18.8% | 10.3% | 8.4% | 5.7% | 4.6% | 1.4% | 3.8% | 1.4% | 0.92% | 0.61% |
| Jun 2026 | 14.4% | 14.4% | 9.7% | 7.9% | 9.7% | 14.4% | 9.7% | 6.5% | 4.3% | 1.6% | 3.6% | 1.9% | 1.1% | 0.58% |
| Jul 2026 | 14.6% | 14.6% | 11.9% | 8% | 9.7% | 14.6% | 8% | 6.5% | 4.4% | 1.9% | 2.9% | 1.6% | 0.87% | 0.58% |
| Aug 2026 | 16.2% | 16.2% | 13.3% | 10.9% | 8.9% | 8.9% | 7.3% | 7.3% | 4% | 1.8% | 2.2% | 1.2% | 0.97% | 0.97% |
| Sep 2026 | 18.4% | 15% | 12.3% | 12.3% | 12.3% | 6.7% | 6.7% | 5.5% | 4.5% | 2% | 1.6% | 0.88% | 0.88% | 0.73% |
How has the EltaMD and Supergoop! comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Supergoop! took it in March 2026, EltaMD took it in August 2026.
- Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States moved from 13.8% to 12.3%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United States moved from 11.3% to 12.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for United States sunscreen brands in September 2026?
2 changes
In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.
In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EltaMD’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EltaMD
1 branded search term
- elta md
Supergoop!
1 branded search term
- supergoop
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