Brandwave

How popular isSupergoop!?

In September 2026, people searched for Supergoop! by name about 40,500 times in the United States, a 22.4% increase from the previous year. These searches made up 12.3% of all United States sunscreen brand searches, placing Supergoop! fifth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Supergoop! appeared in two of the five answers and was the third most recommended of the 14.

Search and AI answers in September 2026

Supergoop! is the fifth most searched of 14 competitors and the third most recommended in AI answers.

  1. Beauty of JoseonShare of searches 18.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. La Roche-PosayShare of searches 15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Banana BoatShare of searches 12.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. EltaMDShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Supergoop!Share of searches 12.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+9 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Supergoop! was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Supergoop! is the third most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. Sun Bum–
  10. Coppertone–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which sunscreen brands compete with Supergoop!?

Supergoop! against sunscreen brands in the United States, by month

Share of searches by month for Beauty of Joseon, La Roche-Posay, Banana Boat, EltaMD, Supergoop!, Blue Lizard, Sun Bum, Neutrogena, CeraVe, Coppertone. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

  1. 1.Beauty of Joseon

    18.4%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +2.1 points.

  2. 2.La Roche-Posay

    15%

    Held 2nd. 49.5K estimated branded searches, -33.1% vs prior month. Share -1.2 points.

  3. 3.Banana Boat

    12.3%

    Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -1 points.

  4. 4.EltaMD

    12.3%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.4 points.

  5. 5.Supergoop!

    12.3%

    Moved from 6th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share +3.4 points.

  6. 6.Blue Lizard

    6.7%

    Moved from 5th to 6th. 22.2K estimated branded searches, -45.2% vs prior month. Share -2.1 points.

  7. 7.Sun Bum

    6.7%

    Moved from 8th to 7th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.5 points.

  8. 8.Neutrogena

    5.5%

    Moved from 7th to 8th. 18.1K estimated branded searches, -45.3% vs prior month. Share -1.8 points.

  9. 9.CeraVe

    4.5%

    Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  10. 10.Coppertone

    2%

    Moved from 11th to 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.2 points.

  11. 11.Hawaiian Tropic

    1.6%

    Moved from 10th to 11th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.5 points.

  12. 12.Australian Gold

    0.88%

    Held 12th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.

  13. 13.Aveeno

    0.88%

    Held 13th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.1 points.

  14. 14.Isntree

    0.73%

    Held 14th. 2.4K estimated branded searches, -45.5% vs prior month. Share -0.2 points.

La Roche-Posay, Neutrogena and CeraVe sell other things too, so only their searches that name this product count here, like “la roche posay sunscreen”.

Compare popularity between Supergoop! and its closest rivals

Every comparison with Supergoop!

13 comparisons

How has branded search demand for Supergoop! changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Supergoop! in the United States rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United States increased from 11.3% to 12.3%.
  • Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United States peaked at 18.8% in May 2026 and was lowest at 8.9% in August 2026.

How did search popularity change for United States sunscreen brands in September 2026?

6 changes

  1. In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.

  2. In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%.

  3. In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%.

  4. In September 2026, CeraVe gained share of searches among sunscreen brands in the United States, from 4% to 4.5%.

  5. In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%.

  6. In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.

How are Supergoop!’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Supergoop!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • supergoop

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