Brandwave

EltaMD vs La Roche-Posay:Which is more popular?

In September 2026, La Roche-Posay had more branded searches than EltaMD among sunscreen brands in the United States. La Roche-Posay had about 49,500 branded searches, while EltaMD had 40,500. La Roche-Posay made up 15% of all sunscreen brand searches we track, and EltaMD accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, EltaMD appeared in three of the five answers and La Roche-Posay in two. EltaMD was mentioned before La Roche-Posay in two out of three answers.

Among sunscreen brands in the United States in September 2026

Who do people search for more?

La Roche-Posay, about 22% more searches than EltaMD

La Roche-Posay 49.5K searchesEltaMD 40.5K searches

Who does AI mention more?

EltaMD, mentioned in 3 of 5 answers, La Roche-Posay in 2

EltaMD in 3 of 5La Roche-Posay in 2 of 5

Who does AI recommend more?

EltaMD, named ahead of La Roche-Posay in 2 of 3 answers

EltaMD first in 2La Roche-Posay first in 1

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. EltaMD was listed before La Roche-Posay in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. Sun Bum–
  10. Coppertone–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is EltaMD or La Roche-Posay more popular in search?

This chart shows how often people search Google for EltaMD and La Roche-Posay by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.

EltaMD and La Roche-Posay among sunscreen brands in the United States, by month

Share of searches by month for La Roche-Posay, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

La Roche-Posay sells other things too, so only its searches that name this product count here, like “la roche posay sunscreen”.

How has the EltaMD and La Roche-Posay comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sunscreen brands in September 2026?

2 changes

  1. In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%.

  2. In September 2026, La Roche-Posay lost share of searches among sunscreen brands in the United States, from 16.2% to 15%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EltaMD’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EltaMD

1 branded search term

  • elta md

La Roche-Posay

1 branded search term

  • la roche posay sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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