Brandwave

Beauty of Joseon vs Neutrogena:Which is more popular?

In September 2026, Beauty of Joseon had more branded searches than Neutrogena among sunscreen brands in the United States. Beauty of Joseon had about 60,500 branded searches, while Neutrogena had 18,100. Beauty of Joseon made up 18.4% of all sunscreen brand searches we track, and Neutrogena accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in four of the five answers and Beauty of Joseon in none.

Among sunscreen brands in the United States in September 2026

Who do people search for more?

Beauty of Joseon, about 3 searches for every 1 for Neutrogena

Beauty of Joseon 60.5K searchesNeutrogena 18.1K searches

Who does AI mention more?

Neutrogena, mentioned in 4 of 5 answers, Beauty of Joseon in 0

Neutrogena in 4 of 5Beauty of Joseon in 0 of 5

Who does AI recommend more?

Neutrogena, the only one of the two named

Neutrogena first in 3Beauty of Joseon never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beauty of Joseon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. Sun Bum–
  10. Coppertone–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Beauty of Joseon or Neutrogena more popular in search?

This chart shows how often people search Google for Beauty of Joseon and Neutrogena by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.

Beauty of Joseon and Neutrogena among sunscreen brands in the United States, by month

Share of searches by month for Beauty of Joseon, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

Neutrogena sells other things too, so only its searches that name this product count here, like “neutrogena sunscreen”.

How has the Beauty of Joseon and Neutrogena comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sunscreen brands in September 2026?

2 changes

  1. In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%.

  2. In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beauty of Joseon’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beauty of Joseon

1 branded search term

  • beauty of joseon sunscreen

Neutrogena

1 branded search term

  • neutrogena sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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