Brandwave

Banana Boat vs Neutrogena:Which is more popular?

In September 2026, Banana Boat had more branded searches than Neutrogena among sunscreen brands in the United States. Banana Boat had about 40,500 branded searches, while Neutrogena had 18,100. Banana Boat made up 12.3% of all sunscreen brand searches we track, and Neutrogena accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in four of the five answers and Banana Boat in one. Neutrogena was mentioned before Banana Boat in every answer.

Among sunscreen brands in the United States in September 2026

Who do people search for more?

Banana Boat, about 2 searches for every 1 for Neutrogena

Banana Boat 40.5K searchesNeutrogena 18.1K searches

Who does AI mention more?

Neutrogena, mentioned in 4 of 5 answers, Banana Boat in 1

Neutrogena in 4 of 5Banana Boat in 1 of 5

Who does AI recommend more?

Neutrogena, named ahead of Banana Boat in every answer

Neutrogena first in 3Banana Boat never first

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Banana Boat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neutrogena was listed before Banana Boat in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. Sun Bum–
  10. Coppertone–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Banana Boat or Neutrogena more popular in search?

This chart shows how often people search Google for Banana Boat and Neutrogena by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.

Banana Boat and Neutrogena among sunscreen brands in the United States, by month

Share of searches by month for Banana Boat, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

Neutrogena sells other things too, so only its searches that name this product count here, like “neutrogena sunscreen”.

How has the Banana Boat and Neutrogena comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sunscreen brands in September 2026?

2 changes

  1. In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.

  2. In September 2026, Banana Boat lost share of searches among sunscreen brands in the United States, from 13.3% to 12.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Banana Boat’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banana Boat

1 branded search term

  • banana boat

Neutrogena

1 branded search term

  • neutrogena sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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